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In This Issue
One home - Two Pink Slips
Job Search Technology
Ways to Brand Yourself
One Home - Two Pink Slips
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Julie M. Heup, an unemployed structural engineer from Slinger, Wis., recently attended a networking event where she handed a local employer two business cards: her own and that of her husband, Mark. Mr. Heup, a jobless supply-chain manager, often returns the favor.
The two 40-year-olds never anticipated simultaneous layoffs. "I figured the likelihood of it happening at the same time was slim to none," says Mr. Heup, who lost his job three months after his wife did in November. That's why "we are supporting each other," he says.
Double pink slips are proliferating, causing a double dose of trouble for affected couples. More people than ever are looking for work right now, complicating job searches and aggravating the emotional and financial setback of losing two incomes. Both the husband and the wife were jobless in 124,000 families last year, up from the 87,000 families with the same dilemma in 2006, according to the U.S. Bureau of Labor Statistics.
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Peter Zuzga for The Wall Street Journal Julie M. Heup and her husband, Mark, residents of Slinger, Wis., have tried to find ways to help each other with their respective job searches.
But as the experience of some couples shows, being unemployed at the same time can give partners a double shot of support in finding employment. Practical assistance ranges from sharing networking introductions and outplacement services to interview role-playing. Even the idea of relocating may be easier to manage when one partner doesn't have to quit a job to follow the other.
Highly involved spouses "curtail the length of the dual unemployment," says David Mezzapelle, founder of JobsOver50.com, a free Web site. He recommends jobless couples closely scrutinize each other's lists of contacts -- even if they toiled in different industries. He finds the tactic frequently results in more interviews, improved networking and a job for one or both spouses.
A Connecticut couple began swapping contacts after they both got laid off late last year -- she from her job as a loan manager for GE Capital, a unit of General Electric Co., and he from his job as a UBS AG officer. With an enlarged network, "it is amazing how much further you can dig," she observes. (The couple requested anonymity.)
Her husband discovered that his wife's former boss at GE Capital is married to a financial adviser for J.P. Morgan Chase & Co. He used that connection to land interviews there for himself last month -- and began work May 4 as a wealth manager. In turn, he opened doors for his wife by contacting acquaintances at International Business Machines Corp. and Mercedes-Benz Credit Corp. She sent them her résumé, then got a Mercedes interview for an analyst's position. She started her new job there last Wednesday.
The Journey Through a Layoff
Read Laid Off and Looking: A blog that follows eight out-of-work professionals as they search for jobs.
Roni Garnet, a vice president of Georgia-Pacific until her layoff last fall, introduced former co-workers to her husband, Garry, a senior project manager who has sought work since March 2008. Some of those ex-colleagues urged him to craft a personal marketing plan and expand his use of LinkedIn, a professional networking site. He is heeding the advice.
The Atlanta residents review each other's cover letters and thank-you notes. She criticizes them "probably more than I want her to do," Mr. Garnet says. At her suggestion, he added details about what he offers a potential employer. She says he "has helped me keep my communications brief."
Mock job interviews represent another mutual-assistance strategy for unemployed couples. Pose unexpected questions to your husband or wife that a would-be employer asked you, says Lynne A. Sarikas, head of the M.B.A. Career Center for Northeastern University's business school.
Some people resent a spouse telling them "you're sitting weirdly" during such sessions, however. With videotaping, their annoyance typically vanishes. The ex-UBS officer unsuccessfully encouraged his wife to relax more during her pretend interviews. But "once we started videotaping the sessions, he was able to point out my less-relaxed nuances," she recalls. "I am careful to avoid those flaws now."
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Peter Zuzga for The Wall Street Journal The Heups now face the ticklish question of relocation.
Besides taping tough mock interviews, the Connecticut husband and wife initially stayed in the same room while one called a hiring official or networking contact. They hoped to critique each other's phone demeanor. They quickly realized the arrangement was too nerve-racking.
In many households with unemployed marital partners, one of the partner's previous employer provides outplacement counseling. The counseled individual should request informal coaching for the displaced mate, too.
Yet when Mr. Heup wanted an extra set of written job-hunting materials for his wife, the Lee Hecht Harrison counselor his former employer provided told him to share his copy, according to Barbara Barra, an executive vice president of the outplacement firm in Woodcliff Lake, N.J. "The proper response should have been to ... provide the requested materials," she now concedes.
Both Heups later attended Lee Hecht's online seminars about résumé writing and interviewing techniques. And officials volunteered to help Ms. Heup negotiate a job offer. The problem: The U.S. Navy wants to hire Ms. Heup as a civilian engineer in Norfolk, Va. But a Baltimore concern may soon offer Mr. Heup a job. The couple would face the ticklish question of relocation. "We want to make the best decision for the family," says Ms. Heup, mother of a 3-year-old boy. Telecommuting "would be too tough."
Though the Garnets are willing to move, she fears a huge loss from selling their residence. They're experiencing other strains. After her severance ended last month, the pair began spending their retirement savings.
To reduce the stress of dual unemployment, the Garnets recently decided they would go out for a movie or modest dinner every Friday, banning talk about job hunts. "It's something to look forward to," Ms. Garnet explains.
 



 

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Hello Everyone! 
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It's amazing what a Holiday can do to your week!  We have been playing catch up with all our coaching clients and therefore this weeks newsletter is a little late.  We hope that all our USA readers had a great Memorial Day long weekend!
 
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Job Search Technology! 
 
 A Refresher: Job-Search Technology How 21st century technology plays into a job search.
Alesia Benedict

Do you remember thermal fax machines? If you do, then pause for a moment and consider how far we've come in terms of technology and the flow of information. Resumes are uploaded and downloaded; companies direct applicants to their corporate Web sites, and HR departments set up auto-responders to reply back to candidates.
As the president of a career-branding firm, I've seen the economy push many of our clients to search actively for a job for the first time in many years. The job-search methods of a few years ago are obsolete, and new job-search technology now dictates a fresh approach . Let's go over some of these modern job-search technology terms and make sure you have a clear grasp of what they are and why they are important to your job search.
 
Hits versus views

Recruiters search resumes and resume databases for the same keywords they insert into job descriptions. For example, if a recruiter is searching for a Director of IT, he might be using the search terms "Director of IT," "project management" or "enterprise infrastructure." If your resume has those terms in it, you will receive "hits" on your resume in the same way a search engine like Google returns "hits" when it is searched.
Resumes that contain more of the specific terms will be ranked higher in the results, just like in a commercial search engine. If the recruiter actually clicks on or opens the resume, then the "hit" converts to a "view." Some job boards, like TheLadders, will allow you to see how many hits and opens you receive. If you are receiving hits but not views, the keyword content of your resume should be evaluated. You may not have enough keywords, the right ones or the right combinations to make sure your resume is high in the rankings.

Virtual networking
 

Many people are just discovering the benefits of online, virtual networking. Just like traditional networking, online networking leverages the value of who you know. You connect with the people you know and then, through them, connect to people they know. While Twitter, MySpace and Facebook are best known for their general audiences, LinkedIn is more well known for its professional connections.
Recruiters use networking sites extensively to source candidates. If the resume of a potential candidate crosses a recruiters' radar, he will probably Google that person's name to see what is on the Web and visit any social-networking sites that pop up for that person. Sites such as Melissa Data, a data-management provider, can provide specifics and many companies offer background checks to recruiters and hiring managers.

E-mail distributions
 

If you can remember mass mailings done via the USPS years ago, you have some idea of what an e-mail distribution is like. There are some similarities, but the method requires different tactics. No longer are resumes printed on nice, heavy paper and mailed in an envelope. Resumes are e-mailed. An e-mail distribution is more likely to go to several recruiting firms than a few specific recruiters within those firms. It is a way to get your resume into the databases of multiple recruiting firms. It is a great time-saver and can be helpful in targeting large numbers of recruiters in one action.
 
Personal Web sites
 
job seekers have personal Web sites that they use for job-search purposes. If the job seeker is a person whose work is very visual in nature, such as a graphic artist or a game designer, a personal Web site serves as an online portfolio. A family site (containing pictures of children, and other personal details) should not be used for job search. If you reference your Web site on your resume, make sure the content is professional in nature. Many people sink their candidacy because they have not considered that a prospective employer may not want to see their Christmas-morning photos or vacation pictures from the beach.
 
Among recruiters, career coaches and outplacement professionals, the increasing influence of technology and the divide it causes in the hiring process is readily acknowledged and often bemoaned by some who feel the entire process has become too impersonal.
Even if technology were not an influence, the sheer number of people looking for a job - regardless of the economy - would make job search and hiring a very impersonal process. People change jobs frequently now (even in good economies), and they search far and wide for jobs. We are in a global marketplace and the candidate pool for a job opening is no longer local - it is global and large. With today's numbers of job candidates, a paper-based hiring process would grind to an immediate halt. Technology simply makes the entire hiring process manageable.
Technology and the influence it has on job-search methods and actions cannot be avoided. Savvy job seekers learn about it, learn how to leverage it and make it work to their advantage.
Is it good or bad? It's neither. It is simply the reality of the march of time and progress. Those who adapt, survive.

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Ways to Brand Yourself! 
Once you've designed your personal brand and have a personal brand name, use this handy list of suggestions to implement your personal branding strategy.  Using a Career Coach to help you build your brand is a great idea!
General purpose
Show your expertise as much as possible.
Publicize your brand-related successes and achievements.
Make yourself easy to contact for thoughts and questions via email, Twitter, Skype, internet messaging, etc.
Help other people in your industry such as bloggers, Twitterers, colleagues, advice seekers, etc.
Give people a reason to talk about you in a positive way that also matches your brand.
Follow other people in your industry and anyone else who can teach you how to spread your message.
Create and apply personal design guidelines that will share the values of your brand and are reusable online and offline.
Keep in mind that where you interact online also conveys messages about you, and then stick to the websites and communities that will help most in reaching your goals.
Tactics
Choose an appropriate avatar.
Consider using a personal logo.
Join brand-related communities on social media (such as LinkedIn Groups), in discussion forums, newsgroups and mailing lists.
Be helpful by sharing links and resources that you know people will enjoy.
Kinds of websites you could create
An 'ask an expert' website to answer questions about your profession or area of expertise.
Discussion forum about your industry that you would moderate and participate in.
Wiki about your industry
A social media resume
A personally-branded version of a free online tool that your audience will find useful.
Personal blog

Blogging
Register your own name as a domain name. If not available, use your personal brand name or some variation that won't confuse people and will still reinforce your brand.
Syndicate your blog in brand-related sites and networks.
List your blog in pertinent website, blog and RSS directories.
Exchange blogroll placements with industry bloggers.
Places to put your personal brand information
Email signature
Forum signature
Website personal profiles (like Ning's) that allow you to fill in a short bio and list your website or blog.
Software-based personal profiles, like Skype's.
The name field in blog comments forms should mention your personal brand name.
The website field in blog comments forms should point at the website that best brands you, whether your blog, social media resume, LinkedIn profile, or anything else.
Social media
Considering the time investment involved, be selective in choosing the right social media for you, and then complete your personal profiles with your branding messages.
Use Twitter or other micro-blogging services to network, ask and answer questions, share and learn.
Create a social bookmarking account (e.g. on del.icio.us) specifically for articles related to your profession or interest, and then encourage people to help you find related arti cles.
Arrange to have bios posted about yourself on Wikipedia, Knol, Squidoo and other user-generated media.
Launch a Facebook Page about your industry niche.
Tie together everything in a dedicated FriendFeed profile that allows people to follow your online activities from one source.
 
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