So, what are Key Words?
Think of keywords as the jargon or "buzzwords" used by insiders in a profession or industry. It's how insiders describe themselves and others in their profession. These are the terms they give to the people writing job descriptions as the job requirements.
Keywords are the nouns and noun phrases used by recruiters searching through applicant databases and Web job sites for resumes meeting the requirements on job descriptions. In case you've forgotten 8th grade English class, nouns are the words that represent a person, place, or thing. ["Assistant" and "manager" are nouns. "Administrative assistant" and "marketing manager" are noun phrases.]
Key words are a relatively new requirement. This requirement developed when employers and agencies began storing resumes in applicant databases. Then, Web job sites started appearing in 1994, and keywords became more important. In the past, we focused on "action verbs" in our resumes -- for example: "Managed a P&L..." or "Created and implemented a marketing campaign..." And, they are still very important because they explain what you did and are capable of doing for an employer.
However, now you need more than action verbs in cyberspace. You need the right words, the key words, used by someone searching a resume database for qualified applicants.
So, think of the education and experience you have had and the job you want, and brainstorm the nouns and noun phrases that would be used in the description of the requirements of that job, using the suggestions in the section below. Look through the job postings you find for the skills, experience, professional certifications or organizaitons, etc. that will tell you what keywords will be used. If you can, get a copy of the job description for the job you want, and pick out the noun and noun phrases used. As appropriate (you do have the skills, education, etc.), add those words and phrases to your resume when you apply for that job.
Developing Your Keywords
When developing your list of job-related keywords, be creative, but not inaccurate. Make a list of the following (ask your friends, family, co-workers, professors, and/or fellow students for help):
Standard job titles that are used for your current and previous jobs, particularly if current (or former) employer(s) used non-standard titles
Names of job-specific, profession-specific, and industry-specific tools that you use or are qualified to use because of education and/or experience (e.g. MRI images, etc.)
Software and hardware that you use or have been trained to use, particularly if it's unique to your job, industry, or profession (e.g. Microsoft Project, SAP, etc.)
Names of techniques that you use or are qualified to use
Industry and professional organizations that you have joined (include committee membership or association officer titles, as appropriate)
Trade shows and conferences that you have attended and/or where you have presented papers
Professional and/or technical acronyms -- the more; the merrier, as long as they are appropriate to your experience and education
Classes of employers who offer your services, "national specialty retailers," for example
Applicable education that you have (degrees, majors, applicable course work, post-graduate courses, and certifications, etc.)
Other jargon (common "insider" words, terms, and acronyms specific to the profession and/or industry) that describe your work, typical products and/or services involved, and the people who do your job
Adding Keywords to Your Resume
Include both the acronyms and the phrases that explain each of them in the body of your resume. The acronym and the phrase explaining it don't have to be in the same sentence or paragraph. Just use both versions if you can. It will increase the probability that your resume will appear in the search results whether the recruiter searches on the acronym or the phrase that it represents.
Be inconsistent. If you were being judged on your writing skills, this wouldn't be an advantage. In the resume search-ability game, however, it is an advantage. So, without destroying the meaning of the words on your resume, be as creatively inconsistent as you can -- "M.B.A," "MBA," "Master of Business Administration," "Masters in Bus. Admin," etc. so your resume will pop up in the results regardless of the exact term used by the recruiters in their search.
Add a section near the top of your resume named "skills" or, even, "keywords," where you concentrate as many of your key words as possible. For an example, check out our sample ASCII text resume. It has a "Skills Summary" section which is really a collection of keywords - the nouns and noun phrases that best summarize the experience and skills as well as education and relevant association memberships.
Hot Tip: Be sure to include the word "resume" in your resume. "Resume" is a word frequently used by recruiters searching for resumes. Put it in the top line (e.g. "M. J. Smith's Resume"), as well as in the file name (MJSmith-resume.doc., MJSmith-resume.html, or MJSmith-resume.txt). Check out our sample ASCII text resume.
HOWEVER, don't use the word "résumé" which is really the proper form. Why? The proper form replaces the letter "e" with a character code ("é") to create the "é". Most search software will not recognize this character as an "e" and will not find your résumé.
