Veteran touring car champion Allan Moffat, OBE, has joined Boylan Traffic Solutions as part of its Team Safety program.
The program - spearheaded by performance car driver Peter Boylan and motorsport commentator Neil Crompton - aims to help reduce road trauma by increasing awareness about the safety message in the wider community.
Boylan Traffic Solutions managing director Peter Boylan said Allan's knowledge and driving experience made him an ideal ambassador for the Team Safety message.
"I'm thrilled that Allan has singled us out as a company that is serious about safety and sourcing the very best road safety products," he said.
Allan said too many people were complacent about the safety message.
"Every weekend, we hear about young people who have tragically sent themselves to an early grave," he said.
"I figured out very early on in my career that I only had one neck.
"Although, I was sometimes criticised for being too cautious in my driving career, I'm only here in one piece now because I never over-stepped the line."