Russia Partnership newsletter, February 2010

November 2009

Dear colleague,

In this newsletter you will find out about promotional opportunities in Russia:

1)       Press tour of Russian journalists to UK institutions in April 2010
2)       Country Partners meeting in March 2010
3)       Series of academic workshops
4)       Schools Mission in March 2010
5)       Education UK exhibition in October 2010

press tour of russian journalists

Following the positive feedback from experience of last years, British Council Russia is planning to organize press tour to UK institutions on 26-30 April 2010. We're going to send 3-5 journalists from the leading general interest and business media with strong website presence in Russia interested in education and 1 BC representative.

Through this mission, we aim to promote awareness and develop a greater understanding of UK education amongst potential students and their parents. Our objective is to promote all aspects of study in the UK at each level of education. We also aim to promote individual institutions who will be taking part in this activity.

We plan to invite journalists from newspapers, magazines and websites that are mostly read by parents who send their children to study overseas (well-to-do 30-50 years old audience, interested in high quality education for their children).

Prospective list of participating media (please note that some changes might be possible):

Vedomosti. Kak potratit' (How to spend) monthly lifestyle supplement to Moscow edition of leading business newspaper, circulation 60 000, 2 167 000 unique visitors per week on website www.vedomosti.ru

Profile weekly general interest magazine, circulation 830 000, 52 000 unique visitors per month on website www.profile.ru

Kommersant Weekend weekly lifestyle supplement to leading business newspaper, circulation 84 000, 3 298 000 unique visitors per week on website www.kommersant.ru

RBC monthly general interest and business publication, circulation 112 000

Argumenti I Facti (Arguments and Facts) weekly general interest newspaper, circulation 3 000 000, 1 173 000 unique visitors per week on website www.aif.ru

The British Council will invest in organizing the visit: visas,air tickets to and from the UK, transport in the UK and subsistence for the journalists. After the visit the journalists will publish the materials about each institution visited. Publications are expected in September-October as part of Education UK Exhibition promotion campaign.

We would be grateful if Partners who are interested in hosting the press tour would provide us with accommodation if possible and arrange the visit activities in their institution (suggested activities include tour around the institution,meetings with institution representatives and Russian students, anything else you think is worth of attention).

We hope the group will visit approximately five institutions.

We think that this is a great opportunity to promote your institution.If you would like to join the project, please email tatiana.shashkova@britishcouncil.ru. The deadline for application is 03 March 2010.

If you would like to have more detailed information on last year's press-tour, please let us know.

Country Partners meeting

We look forward to meet you soon in London on 23 March 2010 for the next Russia Partnership meeting. This event is exclusive to members of the Russia Country Partnership.

The details are as follows:

Date:       23 March 2010
Time:       10:00 - 16:00 (0930 - 1000 registration, 1315 - 1400 Lunch, 1400 - 1600 Individual appointments)
Venue:   The Women's Library, London Metropolitan University, 25 Old Castle Street, London, E1 7NT
Map:         The Women's Library

Provisional agenda includes update on Russian education market, details on Mystery Shopping for Agents and also the latest research on Transnational Education in Russia.

series of academic workshops

On 15 February we have launched series of workshops that will be delivered by academic staff from UK institutions. The series is called A Touch of UK Education and is aimed at giving potential students a taste of how seminars, lectures and workshops might look like. This initiative has received big attention from the audience. The workshops will be filmed and can be later used for promotional purposes both for British Council Russia and relevant UK institutions. We would recommend all institutions to use the opportunity to organize the lecture/workshop in the British Council should they visit Russia later this year.

Schools mission

We're looking forward to welcome the first UK Schools Mission to Russia on 19-20 March 2010. 15 schools and colleges will come to Moscow to meet Russian parents and prospective students. There will also be round-table discussions with representatives of Russian schools and government regarding different issues in education which will take place in one of the best state schools in central Moscow. The fair itself will take place in Renaissance hotel on 20 March.

Education Uk exhibition

Following your feedback from last year, we have decided to change this year's exhibition dates to 16-17 October, 2010. This year we plan to hold the exhibition in Ritz-Carlton hotel which has a great location and already has hosted some of our partners' events related to UK education, tourism and business.

Please feel free to contact us on any of the opportunities mentioned above: tatiana.shashkova@britishcouncil.ru, natalya.ravdina@britishcouncil.org, valentina.orlova@britishcouncil.ru.

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