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SCORECard, the eNewsletter for Small Business in Greater Rochester, NY
| July 2012
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Greetings!
Get the Most from Social Media, SCORE Shows You How!
Facebook, Twitter, LinkedIn . . . Let SCORE help you get the most out of your social media campaign.
Make an Appointment Today
Linda Ranslow, Editor
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Greater Rochester SCORE
100 State Street, Rochester, NY
585-263-6473
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Upcoming Workshops Click to see full list
SCORE offers low-cost workshops designed to provide practical business information for the current or prospective business owner in both for-profit and not for-profit businesses.
July 18th, Google Adwords & Analytics 12:30-4:30PM WEDNESDAY Downtown - Rochester Business Alliance Info & to Register
August 9th, Social Marketing - What It Is & How Can It Help My Business 8:45-12:30PM WEDNESDAY Downtown - Rochester Business Alliance Info & to Register
August 15th, Writing a Business Plan 8:45-3:30 WEDNESDAY Downtown-Federal Building Info & to Register
September 19th, Small Business Start-Up & Survival 8:45-3:30PM WEDNESDAY Downtown-Federal Building Info & to Register
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Bay Trail Middle School & SCORE Announce the
2012 Larry H. Clarke Jr. Entrepreneurship Awards
Marielle Rogers Bob Zinnecker Rebecca Audi
SCORE and Bay Trail Middle School in Penfield announce the recipients of the Larry H. Clarke Jr. Entrepreneurship Award given annually to seventh grade students who have exhibited exceptional work in the Entrepreneurship Unit during the Home & Careers class. SCORE instituted this award in 2006 in memory of Larry H. Clarke Jr. who was a long time SCORE volunteer.
SCORE volunteer, Bob Zinnecker presented this year's award to Marielle Rogers and Rebecca Audi. Mrs. Johanna McKeever, Home and Career Skills teacher who worked with the late Mr. Clarke from the inception of the program said, "The Larry Clarke award honors the spirit of community service - one of our foundational principles at Bay Trail. Rebecca and Marielle showed outstanding creativity in this unit as well as effort beyond the expectations of the assignment. I am delighted to recognize these wonderful students in Mr. Clarke's memory."
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Expert Insights
Spreading the Word
Are you part of the social media conversation? Cindy Ratzlaff, founder and president of Brand New Brand You will explain how you can get your business name on everyone's page, post and feed. Sign up for SCORE's enewsletter Expert Answers to learn more.
The Power of Marketing
Using the right content can help your business expand your social media presence. Let DJ Heckes, owner and CEO of EXHIB-IT! Tradeshow Marketing Experts and author of Full BRAIN Marketing show you how in this month's SCORE Success Blog.
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Upcoming Webinars
Thursday, July 12, 2012 at 1 p.m., EST
Leveraging Today's Word-Of-Mouth Advertising:
Social Media
Today word-of-mouth marketing means social media. Join USA TODAY columnist and founder of TheSelfEmployed.com, Steve Strauss, to learn the best tips and tricks for word-of-mouth in a social world. Register today.
 Wednesday, July 18, 2012 at 1 p.m., EST. Customer Loyalty 3.0:
How to Avoid Getting Customer Loyalty and Social Media Backwards
As you tackle communication and social media, you risk falling prey to old-school customer loyalty mistakes in this digital era. Bestselling author Carol Roth will teach you how to think strategically about social media and get customers raving about your business. Don't miss out!
Thursday, July 26, 2012 at 1 p.m., EST
Small Town Rules: How Small Business Can Prosper in a Connected World
Today's marketplace is like a small town, where "reputation is forever." Learn from entrepreneur and small business expert Barry Moltz how personal connections can make or break your business. Sign up now.
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Success Stories
 "SCORE was instrumental for their collaboration with Ares Wargames regarding our strategic planning, marketing, operations, and access to funding sources. My mentor was always there to provide helpful suggestions as well as unvarnished criticism that allowed us to grow our business rapidly in a tough economy. I routinely recommend that other entrepreneurs take advantage of the many services which SCORE provides to its clients."
Sean Scott, Founder and Executive Chairman
Sandia Games
Let SCORE help you succeed.
Find a mentor now.
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Driving the Day
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SCORE has teamed up with Free Enterprise to provide helpful information to small business owners.
Start off your morning right with a dose of the top business news of the day. Find the most pressing stories in the Need to Know section, and filter through the Worth the Read for other important news impacting the business community.
Click here to read the stories Driving the Day at FreeEnterprise.com."
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Next Avenue
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America is about to become home to the largest - and most diverse - older population in our nation's history. SCORE is part of a major new website called Next Avenue that's designed to reach America's booming 50+ population as they plan for and define a new life stage.
Topics include health and wellness, money, security, and much more.
Go to Next Avenue to check it out!
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 Get the Most Out of Social Media
Where should you concentrate your social media efforts? Don't try to overdo it! Have a plan. Start with one or two social media tools, then move on to the next. Learn more.
Come On, Get Appy
Learn what apps business owners like you find most useful for managing and growing their small businesses. Discover The Best Apps for iPads and Tablets.
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Free Business Tools
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SCORE provides hundreds of free templates and tools for aspiring and existing small business owners.
Access free cash flow tools and more. See what's available.
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Help Support GREATER ROCHESTER SCORE
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Greater Rochester SCORE is a nonprofit association dedicated to helping small businesses get off the ground, grow and achieve their goals through education and mentorship.
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