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SCORECard, the eNewsletter for Small Business in Greater Rochester, NY
| May 2012
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Greetings!
What Advertising Really Works? Let SCORE Show You
Don't waste your money on advertising campaigns with little ROI. Make an appointment with your local SCORE Office and learn how to get the results you need!
Make an Appointment Today
Linda Ranslow, Editor
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Greater Rochester SCORE
100 State Street, Rochester, NY
585-263-6473
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Upcoming Workshops Click to see full list
SCORE offers low-cost workshops designed to provide practical business information for the current or prospective business owner in both for-profit and not for-profit businesses.
May 16th, Critical Issues for Non-Profits 8:45-3:30PM WEDNESDAY Downtown-Federal Bldg. Info & to Register
June 13th, Business Planning with Quickbooks 8:45-3:30PM WEDNESDAY Downtown-Federal Bldg. Info & to Register
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What Advertising Really Works?
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 5 Advertising Facts You Must Know
The economy is improving, the weather is warmer and people are ready to spend. To get ready to sell, check out these advertising facts that could boost your business. Learn more.
Advertising on the Cheap
You don't have to spend a ton of money to get great results from your advertising campaign. Learn how to advertise without breaking the bank. Find out how.
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Upcoming Events
 Thursday, May 24 at 1 p.m., EST
Free LIVE Webinar: Get Down to Business - Helping You Reach Your Next Great Customer
Led by the industry's top experts in email and social media marketing, this Get Down to Business online session is your kick-off for small business success. It's your chance to learn proven tips and strategies for reaching your next great customer, how to get existing customers to bring you new ones, how to create engaging marketing campaigns, and much more! Sign up now.
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Resources for You
 Get (and Keep) More Customers
Tom Patty learned about marketing from clients like Steve Jobs (Apple), Phil Knight (Nike) and Steve Reinemund (PepsiCo). In 21 years working at Chiat/Day advertising, he worked with some of the best and biggest brands in the world. Subscribe to SCORE's ExpertAnswers newsletter to find out what Tom has to say about the marketing strategies that will work for you.
Success Tips From the Top
Did you know the SCORE Small Business Success Blog offers daily advice and tips from seasoned small business experts in their fields? Make it a point to check in every day for crucial business information that can help grow your business. Read more.
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Success Stories
Planet GPA
 | | Dr. Ulma Gupta |
PlanetGPA is an international student recruitment company based in Rochester, New York which was founded in 2007 by Dr. Uma Gupta.
Their business model is threefold. First, PlanetGPA partners with US colleges and universities to serve as an extension of the university's recruitment office for international students. Second, PlanetGPA provides assistance to students throughout the world to gain admission to top universities in the US with expert advice on how to apply for Bachelors, Masters and PhD programs. Third, through their STEM.SMART non-profit division, the company strives to recruit domestic students, particularly women and minorities, to Science, Technology, Engineering and Mathematics (STEM) into US colleges and universities.
Dr. Gupta first sought advice from Greater Rochester SCORE in January of 2010. Dr. Gupta states that SCORE was instrumental in helping her to prepare for the challenges in being an entrepreneur. Read More
Visit PlanetGPA website
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 SBA Business Matchmaker, Awards Luncheon & Expo
May 9, 2012 This is your opportunity to meet with buyers from federal, state and local government agencies and national businesses. Government agencies, national businesses and prime contractors are looking for qualified, quality firms to buy the products and services they need to fulfill government procurements. Click for more Info |
Recap from April 27-29 Start-up Weekend
Check out the winners and a listing of all 12 teams that participated. SCORE provided mentors for this 1st ever event in Rochester and the feedback is that it was "awesome"! Click for recap |
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Free Business Tools
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SCORE provides hundreds of free templates and tools for aspiring and existing small business owners.
Access free cash flow tools and more. See what's available.
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