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SCORECard, the eNewsletter for Small Business in Greater Rochester, NY
| March 2012
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Greetings!
Turn Your Leads Into Customers!
Let SCORE Show You How. SCORE can help you attract more customers and boost your business's sales.
Make an Appointment Today
Linda Ranslow, Editor
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Greater Rochester SCORE
100 State Street, Rochester, NY
585-263-6473
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Two local small businesses recognized
by Greater Rochester SCORE
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 Joe Pollizzi, Owner of Redi Reach, LLC invented the Fridge Tamer, a swing-out shelf which fits into any refrigerator and enables quick access to hard to reach items. SCORE counselor Henry West worked with Joe providing him with engineering expertise as well as business perspective. Joe has sold over 37,000 units on QVC with plans to take his product into retails stores. Read more.
 Patrick Bodell, Owner of Simply New York Marketplace & Gifts open a unique store in Irondequoit where every one of the products he sells is made in New York.
After attending a SCORE workshop he met with SCORE counselors Dave Kidd and Larry Wirth who helped him focus the business, consider new ideas and stay on track. Read more.
Monroe County Executive Maggie Brooks was the keynote speaker at the awards luncheon held in February at Oak Hill Country Club when the awards were presented. Additional presenters included Bill Ritter, SCORE District Director and Doug Mabon, Greater Rochester SCORE Chapter Chairman. The awards luncheon was attended by over 50 SCORE chapter members who enthusiastically congratulated the accomplishments of both recipients.
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Upcoming Workshops Click to see full list
SCORE offers low-cost workshops designed to provide practical business information for the current or prospective business owner in both for-profit and not for-profit businesses.
March 6, 13, 20 & 27 Starting Your Business 7:00-9:00PM TUESDAYS West Irondequoit High School
(585) 336-3014 to Register
March 12, 19, 26 & April 2 Starting Your Business 7:00-9:00PM MONDAYS Rush Henrietta High School, Register on-line or Call to register - (585-359-7805)
March 14 Marketing on the Internet 8:45-3:30PM WEDNESDAY Downtown Click for Info and to Register
March 14, 21, 28 & April 4 Small Businesses: How to Get Started! 7:00-9:00PM WEDNESDAYS Canandaigua Academy Register on-line
April 2, 16, 23 & 30 Starting Your Business 7:00-9:00PM MONDAYS Wayne County FLCC, Call to register (315-946-5936)
April 4, 11, 18 & 25 Starting Your Business 7:00-9:00PM WEDNESDAYS Perinton Community Center Register on-line
April 5, 12, 19 & 26 Starting Your Business 7:00-9:00PM WEDNESDAYS Pittsford Call to register (585-248-6280)
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5 Tips to Turn Leads Into Sales
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 Great Ideas Start at Home
Encouraging innovation in your employees makes good business sense. You get creative new ideas, and they get a chance to shine. Small business expert Steve Strauss shows you how to make it happen.
The Follow Up
Getting sales leads is just half the battle. "Lead Nurturing" can help you follow-up and turn those leads into loyal customers. Find out how in 9 easy steps.
5 Tips to Turn Leads Into Sales
What top secrets do the best salespeople know (that they aren't telling you)? Learn more.
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Upcoming Events
 March 15, 2012, 1 p.m. EST
Free Live Webinar: Never Sell Anything Again (And Watch Your Business Soar)
Has business come to a standstill? Business expert Barry Moltz will help you get your business moving again. Learn how to throw out old sales methods and get that important prospect to say yes. Register today and get the free e-guide 25 Ways to Get Your Business Unstuck.
 March 22, 2012, 1 p.m. EST
Free Live Webinar: Converting Leads to Sales
Join online marketing powerhouse Heidi Tobias, Education Development Manager at Constant Contact, to learn how to turn your prospects into customers. In this webinar, you'll discover: how to provide content that your customer cares about; the power of reviews; and to-do's for lead nurturing. Sign up now!
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SCORE Awards
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Submit a nomination now for the 2012 SCORE Awards. The SCORE Awards is an annual event that celebrates the outstanding achievements of America's small businesses. This year's ceremony will be held on August 16, 2012 in New Orleans, LA. Click here to learn more.
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April 27-29 Eastman Business Park
Startup Weekend is an intense 54 hour event which focuses on building a web or mobile application which could form the basis of a credible business over the course of a weekend. The weekend brings together people with different skillsets - primarily software developers, graphics designers and business people - to build applications and develop a commercial case around them. Click for more Info |
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Expert Insight
DJ Heckes, EXHIB-IT! Tradeshow Marketing Experts
 Small business is about people, and DJ Heckes can show you how to reach those people. A successful entrepreneur and author of Full BRAIN Marketing, Heckes reveals how to use traditional and new marketing methods and how to avoid costly mistakes. Find out more in SCORE's Small Business Success Blog.
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Resources for You
It's All in the Marketing
Successful marketing can help turn your leads into customers. Find out what two critical elements your marketing campaign must have, plus more ways to get results, from Constant Contact's Director of Channel Marketing, Sue Sokoloski. Subscribe to SCORE's ExpertAnswers newsletter to learn more.
Stop! Before You Push Too Hard
If your customer suddenly backs off from a sale, maybe the problem is you. While it's exciting to get a new lead, you run the risk of smothering the person if you don't know when to back off. Find out more.
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SCORE in the News
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According to a recent U.S. Small Business Administration study, SCORE's reputation is the number one reason potential entrepreneurs seek out business counseling. The study, SBA ED Resources 10-11 Impact Study Final Report, also supports the trend that businesses receiving counseling are more successful overall.
Visit SCORE.org for free access to business planning templates and expert tips on all aspects of starting your business and to make one-on-one counseling appointments. |
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