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SCORECard, the eNewsletter for Small Business in Greater Rochester, NY
| January 2012
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Greetings!
Making Time to Do It All!
Strike a Balance: Business Development vs. Running Your Business. Let SCORE show you how!
Make an Appointment Today
Linda Ranslow, Editor
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Greater Rochester SCORE
100 State Street, Rochester, NY
585-263-6473
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Upcoming Workshops Click to see full list
SCORE offers low-cost workshops designed to provide practical business information for the current or prospective business owner in both for-profit and not for-profit businesses.
January 11, 2012 Writing a Business Plan 8:45-3:30PM WEDNESDAY Downtown Click for Info and to Register
February 1, 2012 Social Marketing 8:45-Noon WEDNESDAY Rochester Business Alliance Click for Info and to Register
February 7, 14, 28 & March 6 Starting Your Business 7:00-9:00PM
TUESDAYS Greece Olympia High School (585) 865-1010 to Register
February 15, 2012 Introduction to Government Contracting and Tax Issues 8:45-Noon WEDNESDAY Downtown
Click for Info and to Register
March 6, 13, 20 & 27 Starting Your Business 7:00-9:00PM
TUESDAYS West Irondequoit High School (585) 865-1010 to Register
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Monroe Community College Hosts the 3rd Annual . . .
Wednesday,
January 18th
Your entrepreneurial journey could be the adventure of a lifetime. Use this conference to gain the inspiration, connections and resources you'll need to be successful. Sponsored by local colleges, businesses and community organizations, the conference provides new and budding entrepreneurs an opportunity to obtain information on how to get started and how to grow a business all in one location and at one event.
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Work On-Not Just In-Your Business | |
 Balancing Act
As a business owner, making the time to find new business while also running your business is no easy task. Using a few key strategies will help keep your business from losing its balance. Learn more.
More Marketing for Less
You may already have the resources to create an effective marketing campaign. Take SCORE's free, online business workshop, 10 Tactics to Get the Growth You Want From the Resources You Have, from marketing expert Jeanne Rossomme. Start now.
The Right Way to Do Facebook
You know your business needs a Facebook page but you're not sure how to get started or if you're doing it right. Check out small business expert Steve Strauss's advice on how to develop an effective Facebook page. Find out more.
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Success Stories
Barking Up the Right Tree
 Desalene Jones had a great idea, but didn't know what to do with it. She visited her local SCORE office and got help with her business plan, developed a management strategy and leanred how to calculate the business's financial needs.
"As a dog lover, I thought nothing could be better than making a living hanging out with dogs, so I jumped in with both feet! The details of running a business were not part of my plan-in fact, if it hadn't been for SCORE, I wouldn't have known that a written business plan was an actual necessity. My time with SCORE was, and is, priceless. Each counselor has "been there and done that," and if they don't know something, they will find someone who does. Running a business is all-consuming and love is not enough. My 13 years [in business] and counting are due in large part to the efforts of this wonderful organization." Find out more
Desalene Jones, Cha Cha's Doggie Day Care
http://chachasdaycare.com/
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Expert Insight
Derrith Lambka, MarketingZone.com
Learn how to market your business better, faster and less expensively from marketing expert Derrith Lambka. With years of marketing experience working for many successful companies, she'll share her insights on what small businesses can do to compete in today's marketplace. Subscribe to SCORE's ExpertAnswers newsletter to learn more.
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Upcoming Events
 January 19, 2011, 1 p.m. EDT,
Free Live Webinar: Manage Your Business Credit
Find out how to ensure positive cash flow, secure better financing and make smarter credit decisions from Phyllis Meyer of Dun and Bradstreet. Register today.
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Resources for You
 Your People Power
You're only as good as the company you keep...and as the people you hire. Janet Flewelling of Insperity, a human resources and business solutions company, knows how to get the most out of your employees.
Get her tips in this month's Small Business Success Blog.
Get Social
Make 2012 the year you get your social media plan together. Let small business expert Steve Strauss show you how with some real-life examples.
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