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SCORECard,The eNewsletter for Small Business in Greater Rochester, NY
| October 2011
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Greetings!
Making Your Marketing Count
If you're not marketing smart, you're not growing your business. SCORE can help!
Make an Appointment Today
Linda Ranslow, Editor
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Greater Rochester SCORE
100 State Street, Rochester, NY
585-263-6473
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Upcoming Workshops Click to see full list
SCORE offers low-cost workshops designed to provide practical business information for the current or prospective business owner in both for-profit and not for-profit businesses.
October 19, 2011 Starting and Operating Your Own Business 6:30-8:30PM WEDNESDAYS (4 week workshop) Fairport Library Click for Info and to Register
October 19, 2011 Marketing on the Internet 8:45-3:30PM WEDNESDAY Downtown Click for Info and to Register
October 26, 2011 Starting and Operating Your Own Business 7:00-9:00PM WEDNESDAYS (4 week workshop) Canandaigua Academy Call (585) 396-3709 to register.
October 26, 2011 Starting and Operating Your Own Business 7:00-9:00PM WEDNESDAYS (4 week workshop) Brighton High School Registration Information
November 1, 2011Starting and Operating Your Own Business 7:00-9:00PM TUESDAYS (4 week workshop) Webster Schroeder High School Click for Info and to Register
November 15, 2011 Business Research & MarCom 1:00-5:00PM TUESDAY Rochester Business Alliance Click for Info and to Register
November 16, 2011Small Business Start-Up & Survival 8:45-3:30PM WEDNESDAY Downtown Click for Info and to Register
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Make Your Marketing Count
| Marketing Goes Mobile
 Millions of consumers are looking to their smartphones for new shopping options and the best deals. Will your business be there? Find out why you need a mobile marketing plan and how to get started.
Get Moving!
Learn how to create a "Get Moving" marketing campaign for your business that focuses on time and money. Take this free workshop to find out the key elements and to get your plan in action. Sign up today.
Boost Your Web Presence
There are so many ways to drive traffic to your business's website, but you need to know the right tools to make it happen. Learn the secrets from small business expert Steve Strauss and attract more attention to your site.
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Resources for You
 Must-Have Marketing Tools--Free!
Find the right eBusiness Now Guide for all your business needs, including how to market with blogs, email marketing and more. Get It Now.
Three Must-Haves for Every Website
Learn how technology can help you maintain a personal touch with your customers, how the mobile craze affects your business and how to keep your technology from becoming obsolete. Subscribe to SCORE's ExpertAnswers newsletter to learn all this and more from technology evangelist Ramon Ray.
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Upcoming Events
 October 26, 2011. 1 p.m. EDT
Free Live Webinar: How Do I Get Better Customers?
Tune in to hear Heidi Tobias, Sr. Manager of Distance Learning at Constant Contact, tell you how to attract and keep loyal customers. Register today.
What's Your Competitive Advantage?
Figure out your company's strengths and weaknesses, set business goals and learn how to compete. Take SCORE's free workshop to pinpoint your competitive advantage and learn out to stand out from the crowd. Sign up to take the workshop any time.
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Success Stories
School Rocks!
Rachel Weeks started her college clothing manufacturing business while in Sri Lanka on a U.S. Fulbright Grant. With very limited access to resources and mentors from her base in Colombo, c onnecting with a U.S. SCORE counselor helped her navigate the difficult terrain of early-stage decisions.
"It was amazing to be collaborating with someone from 10,000 miles away who had such a commitment to helping me get my apparel business off the ground. Three years later, our company has 100 university customers across the United States and Canada and supports more than 2,000 American jobs through our Made in America supply chain. I will always be grateful to SCORE, my counselor Jim Fields, and to the Small Business Administration for making this important program possible." Find out more.
Rachel Weeks, School House, LLC
www.shopschoolhouse.com
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Looking for Rochester's Youngest Entrepreneurs!
 The Young Entrepreneurs Academy, or YEA! invites passionate, motivated students (aged 11-18) to apply. YEA will be offered at the Simon School of Business at the University of Rochester beginning in November, and takes students through the process of brainstorming a business idea, writing a business plan, pitching their plan to investors, obtaining funding and launching a REAL, legally-registered business. 6th-12th graders start as a student, and finish as the CEO of their own real company!
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Expert Insight
Ramon Ray, SmallBizTechnology
How you use technology in your business is as important as what you use. Find out how to make the most of your small business technology from expert Ramon Ray.
Learn more in this month's Small Business Success Blog.
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Success Stories
To Market, To Market
Launching a new product is a daunting task. In addition to the planning, accounting, reporting and recordkeeping requirements of any business, you also have to handle product design and development, sourcing, manufacturing, branding, marketing and distribution. Linda Anderson connected with the Phoenix SCORE office after hearing from a fellow inventor how much SCORE helped her in taking her product to market.
"Using SCORE has helped my small business, LS Designs, compete in a marketplace filled with larger companies with more resources. Sometimes the SCORE executives, with their real-life and varied experience, have provided an answer to a specific question, and sometimes they simply reassure me I am on the right track." Find out more.
Linda Anderson,
LS Designs and KangaRing
www.kangaring.com
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Has SCORE helped your business? Then, give back to SCORE to help entrepreneurs succeed, donate today.
BizSuccessTips Editor Rieva Lesonsky is founder and CEO of GrowBiz Media, a content and consulting company. A nationally recognized small-business expert, Lesonsky has appeared on hundreds of radio shows and numerous local and national television programs. Read more of her insights and buy her books at www.SmallBizDaily.com.
This e-newsletter is sent to all individuals who signed up to receive it at http://www.score.org. To unsubscribe, click the SafeUnsubscribe link at the bottom of this email. To update or change your email address, click the Update Profile/Email Address link at the bottom of this email. We do not sell, rent or trade the names on our email list. Your email address is only used to send messages from SCORE. Visit http://www.score.org to view SCORE's Privacy Policy.
Brought to you by SCORE, America's free and confidential source of small business mentoring and coaching. SCORE is a nonprofit association of more than 13,000 business experts who volunteer as mentors. SCORE offers free mentoring and low-cost workshops nationwide. A resource partner with the U.S. Small Business Administration, SCORE has helped more than 9 million entrepreneurs since 1964. Call 1-800/634-0245 for the SCORE office near you or visit online at http://www.score.org.
© Copyright 2011. SCORE Association. All rights reserved.
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