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January 2011
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Greetings!   
 
I have definitely noticed a cautious optimism in the market these days.  It's a refreshing alternative to the doom and gloom we have all been inundated with for the last couple of years.  I even attended a speaker breakfast a couple of weeks ago and the message had a positive outlook for the future.  It's been a while since that has happened.  
 
Are people hedging their bets, absolutely.  But at least they are putting some money on the table with the expectation of getting a return on their investment. 
 
Though we may not be able to control our circumstances, we have absolute control over our attitudes.  And I believe that a room full of empowered people with a positive attitude, even amidst less than desirable circumstances, can overcome just about any obstacle.  I want to be in that room full of energized optimists...how about you?
 
Kandu's Corner

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All These Acronyms!

Is it me or does anyone else feel that just about everything in life that is described in more than two words has an acronym these days.  Acronyms in the technology sector alone could compete with many full blown languages. While these often sound cool and make some people feel smart, sometimes they are not a very effective way to communicate.  I believe that sometimes acronyms take simple things and make them more complex.  Other times, acronyms take something sophisticated and dulls it to fit within a broad definition.

 

"CRM" is a great example of an acronym that often has very different definitions depending on who you are talking to. Most people know that the letters stand for Customer (or client) Relationship Management.  But when you dive under the covers to determine what that really means to them, often the gaps between answers is as wide as the Grand Canyon.   

 

I recently read an engaging article (cio.com URL below) that provides a very simple and thought provoking answer to the CRM definition.  According to the author, CRM can be defined as "Conducting affairs with someone purchasing a commodity or a service". This definition leads us to the conclusion that EVERY business does CRM in some form or fashion.  Some do it efficiently and successful, others don't.  When you break it down, CRM can be defined as how good you are at doing your business. 

    ... Read More

I hope your year is starting out strong and that you are sharing in renewed hope that seems to be showing up all over.  This survey shows a strong surge in CEO Confidence and is great news for all of us that sell our products and services to other businesses. 

If you are not already in the room full of optimists, find the door and move on down the hall.

Have a blessed day!

Sincerely,


Randy Wadle
NetWise Technology