NetWise Technology Newsletter
Logo-Midsize JPGIssue 4: March 2010
 
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Greetings!   
 
With the first quarter of 2010 almost complete, here's hoping the flicker of light we are seeing in the economy becomes a raging fire as the year progresses. 
 
Many companies, PEO and others, are starting to release funds for technology projects that have been on hold for a while.  Small businesses are the cornerstone of the economy and strength in that segment is vital to the success of the HR outsourcing industry.  With all the bad news and pessimism that abounds at every turn, we can be confident that the one resilient engine of the economy, the entrepreneur driven small business, is sure to recover. 
 
The confident and forward thinking American business owners are preparing for rain.  Are you?
Kandu's Corner
 
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Sage wisdom from Kandu will highlight key product announcements, tips and tricks, company news, and random opinions for the enjoyment of his faithful readers.
 
Product Announcements 
Client Announcements 
Don't Panic, Stay Focused, Eyes Forward
 
I have been a business owner for 11 years and have worked with several large consulting firms for 10 years before that.  I am old enough to have experienced a few business cycles.  What I have learned is that strong business cycles tend to obscure the importance of some of the most common sense business practices that are a proven ingredient to success. 
 
When demand for something significantly outpaces its supply, the rush to fill the gap often results in a short-term elevation of price over value, form over substance, flash over solution, promises over delivery.  The inevitable market corrections always restore balance and common sense prevails over time.  Survivors that remain steadfast in their principles get healthier and more deeply rooted each time a significant market correction cycle runs its course.
 
So what are some of the common ingredients for success?  A few that NetWise works hard to stay rooted in its culture are listed below. 
 
  • Stay Customer focused: Find a good listener and generally that person is successful.  They are leaders, decision makers, influencers, and always seem to be on the side of the winner.  As circumstances, challenges, resources, and rules change, successful companies know how to get their customers to tell them what they need.  Sometimes, knowing what questions to ask is as important as being able to derive solutions.
 
  • Always Innovate: Customer focused organizations learn from their customers what their wants and needs will be in the future.  Innovative organizations translate those wants and needs into unique design for products and services before that want or need becomes acute.  Innovators make their customers feel like they are the inventors.  Naturally, customers who feel that they made significant contribution to the solution are more likely to remain loyal to the innovator.
 
  • Do What You Say You Will: There is nothing more important to a successful business relationship than being reliable.  Your customer want to know they can count on you.  Companies that take ownership of their commitments and over-communicate as they work hard to meet or exceed that commitment, will gain the trust of their customers; and trust is more valuable than just about anything when it comes to building strong relationships.
 
  • Be Genuinely Thankful: Even if your customers are the largest of the Fortune 500 companies, these customers are made up of people.  People have an innate need to feel appreciated and cared about.  Gestures of appreciation to let your customers know that their business and relationship is important to you is a vital element of building loyalty and referral relationships.  Tangibly showing appreciation for people is simple and does not need to cost a lot of money.  A hand-written note, a gift for a new baby, an anniversary card, flowers delivered to the office for a birthday or other thoughtful gestures will often change the nature of a business relationship and set you apart from your competitors who neglect the personal aspect of a business relationship. 
 
Core values such as these never go out of style, never should get lost in the buzzwords, and apply to your business and personal life.  Companies that are able to build a culture around proven common sense values are poised for growth and success.  Cultures have to be built by and around individuals with varying personalities, experience, and challenges.  Getting diverse individuals singing from the same sheet of music is difficult, sometimes feels impossible.  But when it works, the result is always something special. 
 
With the economy surviving (and some even would say thriving) in these uncertain times with historic recessionary pressure, unemployment, and tightening of credit, start imagining and preparing for the explosive growth that will accompany the eventual recovery.
 
We hope your year is shaping up to be a strong one.  We would welcome discussion about how ClientSpace can help your company become scalable and maximize your profit potential.
 
Sincerely,
 

Randy Wadle
NetWise Technology