Becky's Pet Care Newsletter, Becky's Tails
  EMPLOYEE NEWSLETTER
MAY 2010   
HAPPY BIRTHDAY!!!
5/12 - Caroline Kelly
5/14- Tracy White
5/17-  Katie Bowling
5/20 - Dawn Gurganious
5/20 - Becky Shay
5/22 - Kat Pachas

HAPPY ANNIVERSARY!
Stephanie Whitley-  2 years
Lorna Sexton -1 year
Tommie Lanasky -1 year
Briana Lambert - 1 year
Theresa Wolf -2 years
April Busch - 1 year
Kathy Pulzone - 3 years
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Client Insights

This new section of the Employee Newsletter is designed to help you better understand the back-end of the business.  It will contain client data, marketing notes, Pet statistics and lots of other interesting facts and figures.  If you have questions, ask them and we will try to answer them in an upcoming newsletter.

This month we're sharing a recent project targeted at helping new clients find us easier online.  SEO (Search Engine Optimization) is a process where we change the coding and text on our website to ensure BeckysPetCare.com comes up highest on the list when people search the web for us.  We are already starting to see some great results, here are a few key insights: 

In April 1,456 Unique Visitors came to BeckysPetCare.com

Here are the phrases that, when searched, Becky's shows up on page 1 of the internet search results:
-Pet Walking
-Virginia Dog Walking
-dog walkers Virginia
-Dog walker Virginia
-Northern Virginia pet sitters
-dog walkers Alexandria, VA
-Alexandria VA pet sitters
-dog walker Fairfax
-Northern Virginia dog walking

It's also helpful for us to see how many prospects are coming to our website from various searches.  The below shows the top 3 words searches that brought visitors to Becky's website and and how many  search brought:
All searches with: Dog walk, dog walking and dog walker: 178 people
All searches with: Alexandria: 135 people
All searches with: Pet sit, pet sitting, pet sitter: 131 people
.

UPCOMING EVENTS
Thanks to everyone who participated in the poll last month. We calculated all the responses and have decided on our annual company summer event. We will be having a low key cookout at Becky's house later this summer. Be on the lookout for more details next month.
CRO's OF THE MONTH
Chief Referral Officers are the Becky's employees that earn the most Bonus dollars each month by referring new clients. 
EARN A $20
CASH BONUS

on your next paycheck
for each referral
that uses Becky's and
be a CRO next month!

BE A FRIEND OF THE FURRY



Chat with us and get daily updates and happenings!

Event1
"The Scoop" from Becky
Becky and Kate
photo of Becky

Our company continues to grow and thrive thanks to the excellent care provided to our clients by our wonderful Pet Care Professionals. The glowing comments that we receive in emails, cards, letters, and phone messages are overwhelming. I am so grateful to everyone for being the best pet care providers out there.

I want to share with everyone some changes that are happening in the office. Connie Roberts has stepped down from her position as Director of Operations. She has decided to spend more time at home with Jackson, age 3, and Oliver, age 2. I thank her for all that she has done for the company over the past two years and wish her the best in her new adventures at Becky's. She will be working with us in several different roles in a more flexible schedule. She is going to be working in the office some as weekend manager, taking a position as Senior Pet Care Professional, and representing Becky's at a variety of marketing events. Good luck, Connie! We will miss your daily presence, but we know that we will still be seeing you on a regular basis, so we won't say goodbye!


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Event2 News You Can Use from Human Resources  
Group of Coworkers/Friends

Congratulations to Theresa Wolf. Theresa has accepted a position as Pet Care Manager and will be managing the hiring, training, and scheduling of our Pet Care Professionals. Additionally, Theresa will be assisting clients with their needs and concerns. Please let Theresa know if you need anything. She is there to help!

Congratulations to Johna Gagnon. Johna has accepted a position as Office Manager and will be managing much of the company administration. She has roles in Purchasing, Facility Management, HR, Marketing, as well as many other hats. You can contact Johna if you have any administrative concerns.

Congratulations to Barton Gates. Barton has been promoted to Lead Customer Service Representative and Technology Manager. Barton will be providing the caring customer support that Becky's is known for. Additionally, Barton will be helping us find ways to use technology to help Becky's provide better service to our employees and our clients.

Congratulations to Don Chinn, Patricia Hesse, and Carolyn Kelley. They have all accepted positions as Senior Pet Care Professionals. Senior Pet Care Professional is a new position at Becky's. They will be helping us with hiring by doing field interviews, with staff support, and with other things as they come up.

We hope that these new positions will help all of our employees find Becky's Pet Care a great place to work. Please let us know if there is anything we can do to make your employment here better.

We would also like to welcome the following employees who came to work for Becky's Pet Care in April
Linda Blundell, Nick Gaetjen, Shaun Hall, Paul Mancini, Barbara Sulitz, LuLu Wang.

One last thing....we are trying to get our facebook fan page up to 300 "likes." If you have a facebook page we would LOVE for you to help us reach this goal. Recommend us to friends and family also! We really want to get our name out there! Thanks everyone!!!
Event3_________________________________________________________________

 Pet Tips
Dog allergies??
photo of dog
  • April showers can bring May allergies. Depending on the type of allergy, a pet may exhibit different symptoms. Although pets occasionally exhibit watery eyes and some sneezing, the most common reaction is scratching. Constant scratching may lead to raised infected welts, open sores, and loss of hair. Ear infections are also common in dogs with allergies.

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Event4Employee of the Month

REBECCA SHAYKHOLESLAMI
walking dogs

Congratulations to our Employee of the Month, Rebecka Shaykholeslami! Becky is one of our busiest dog walkers with one of the largest dog walking routes in the company. She is always available to help out in an emergency or to accept new clients.  She is a real team player.  She exemplifies the 7 promises in the President's Letter at the beginning of the Employee Handbook including: "Go the extra mile" and "Communicate effectively with each other and our clients".  Many thanks to Becky for all she does to help make Becky's Pet Care great. We truly appreciate you!


Event5
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TOP DOGS

woman walking dog


Rebecka Shaykholeslami, 317 visits
Larry Cohon, 228 visits
Patrice Lindell, 225 visits
Alice Hatch, 222 visits  
Kathy Eldreth, 203 visits

stars graphic
Kathy Pulzone
Event6Shining Stars

Alice Hatch -  for providing an "excellent experience" for Callie.

Alice Hatch - "Thanks to Alice! She's a godsend!! "- Lori

Lorna Sexton - "Just wanted to let you all know that Lorna did a fantastic job with Sam and Bailey when we were gone over the weekend!   She is just great!"

Tommie Lansky - "A big thank you for tending to our last-minute needs this morning.  We had a family emergency in Pennsylvania and I thought we would be home by this morning.  Knowing that Tommie was able to step in on such short notice helped enormously to put our minds at ease and allowed us to return home leisurely.Thanks again for exceptional service" -Allegra Sensenig

Kim Johnston for being ready and willing to help out whenever we need it.

Kathy Pulzone for being a shining example of the values of Becky's Pet Care.

Tommie Lanasky for consistently helping with last minute assignments.


CONTACT US
Becky's Pet Care, Inc.
6281 B Franconia Road
Alexandria, Virginia 22310
703.822.0933
service@beckyspetcare.com
www.beckyspetcare.com

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