When a logo is created, it must be immediately recognizable, and transmit your identity and the values of your brand in a matter of seconds. For this reason, the creation of a logo requires expertise in knowing the key elements of a logo, and correct assessment of the company's market as to whether simplicity or complexity is required.

          For example, the Nike "swoosh" is clearly recognizable. It's remarkably simple, and very unique. You don't even have to see the Nike name to know that it is a Nike product when you see the "swoosh."

          At first glance, such a logo seems basic, and easily created. But if you look a little closer, the Nike logo incorporates many elements that are more subliminal than obvious. The "swoosh" denotes movement forward; maybe even a leap that entails hitting the ground and springing upward. Nike is all about fitness, movement and just "doing it." Its logo clearly and expertly expresses this. And did you notice that nowhere in its logo is the company name? If the logo is expertly designed, the company name isn't necessary; the logo automatically brings it to mind.  

          At The Logo Company, we know that many elements comprise a great logo including design, color, font and trend.

          Consider a logo for a medical company. A black-colored logo would not be appropriate, because black does not convey wellness, hope and healing.

          Now imagine a high-tech smartphone company. Using a script-like font in the logo would be illogical, because script makes people think of something old-fashioned, personal and elegant, not high-tech.

          And while many people would think creating a trendy logo is important, it could actually be detrimental. Your logo must stand the test of time, and a trendy logo could make your company look dated within just a few years.       

          If you already have a logo, you might consider giving it a facelift. Even great logos such as Coca-Cola have been carefully updated through the years, to keep it fresh while maintaining recognition.

          Whether you need a new logo, or would like to update an
existing one, The Logo Company can create a timeless, dynamic and memorable logo for you. With our years of experience, we know when to incorporate detail and when to stay away from it. Our  custom logo design packages give you a choice of unique and genuinely original logo ideas from multiple designers with five initial variants, unlimited revisions and a full suite of high resolution and low resolution EPS, Web and JPG files for use in print and online applications.

          If you'd like to start 2012 with a fresh logo and a great new identity, we're offering our email customers a special price of $129 for our basic logo package. This is a $20 savings over our regular price of $149. See below how to order.