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WOW! Women On Writing
Classes & Workshops
Spotlight Newsletter: Independent Publishing
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Greetings!
Have you considered publishing a book or e-book? It seems a lot of authors are doing it for themselves these days and reaping the benefits--the lion share of the profits. With today's connected world, there is a multitude of ways to reach readers. Authors no longer have to go through the slow and tedious process of traditional publishing. They have choices. If you've been thinking about self-publishing your own book or ebook, why not learn how to do it the right way? Deana Riddle's course, Independent Publishing: The Definitive Course On Achieving Self-Publishing Excellence and Profitability, not only walks you through setting up a publishing company (big topic!), it teaches you about building your author/publisher platform, budgeting, how to prepare your book for publication, selling your book through wholesale channels, distribution, creating a publisher website, and so much more. Deana has been in the business for over 25 years and is sharing her knowledge by offering this course. Independent Publishing starts next Tuesday, May 31st and is limited to 10 students. This is the first time we're offering the course, and we don't currently have plans to re-list it, so if this is something you've been considering, we urge you to enroll today. In the sections below, Deana shares some tips on self-publishing, and we list some of our upcoming courses. We're also gearing up to post some new summer and fall classes before the end of the month. Stay tuned! Happy writing, Angela & Marcia  Angela & Marcia Classroom Managers WOW! Classes & Workshops
classroom@wow-womenonwriting.com
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Credible and Profitable Self-Publishing:
Here's What You Need to Know
By Deana Riddle
Publishing your own work can be very rewarding. It can establish you as an expert and help you grow your core business. For many, self-publishing can even prove to be quite profitable.
I consult with writers almost every day. Their very first question is almost always this: "I'm ready to self-publish. What do I need to know? What do I need to do?" Well, there are plenty of things to learn and do--but if you follow this very basic advice, you are well on your way to credible and profitable self-publishing:
Research and Learn. Quite simply, if you don't understand how the industry works, and aren't aware of important and useful resources, it's very likely that you will make a lot of frustrating and costly mistakes. Arm yourself with knowledge. It will be a key factor in your ultimate success as an independent publisher.
Publish Under Your Own Imprint. Most self-publishing problems can be directly attributed to self-publishing through a vanity or subsidy publishing service. Give yourself an official publisher name and buy an ISBN block under your publisher name. You are now, officially, a publisher--not a vanity or subsidy press author. This is the first step towards gaining credibility, lowering your costs, and increasing your profits.
Produce a Quality Book. Far too many self-publishers are still releasing poorly edited and amateurishly packaged books. Your book will have to compete against hundreds of thousands of other books already on the market. Make your book cover compelling enough to entice readers to take a look inside. Make your writing so flawless and engaging that it convinces readers to buy anything else that you have written or will write in the future.
Build a Strong Author Platform. By now, you have probably heard the term author platform. An author platform is that which supports and promotes who you are and what you have to offer. It is used to connect directly with your market to build awareness and create fans. You may already have a platform. If you don't, the time to start building one is now.
Drive Sales. Making a book available (whether online or in brick-and-mortar bookstores) will not guarantee sales. It is up to you to find your market, get your market interested in your book, and then lead them to where your book is being offered. Use your platform to help drive sales.
Write and Publish More Books. Today's most successful self-publishers have several books on the market. Instead of selling 20 copies a day of a single book, they have 6 to 10 books that are selling 20 copies a day. One other huge advantage of having several books on the market is that each book helps to sell the other books. Someone who discovers your latest book, may enjoy it well enough to go back and buy one (or all) of your earlier books. Someone who has already bought your earlier books, and enjoyed them, will be willing consumers of your new books. Keep writing and publishing. It will strengthen your brand and increase your income.
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Independent Publishing: The Definitive Course On Achieving Self-Publishing Excellence and Profitability
Instructor: Dena Riddle
Workshop Length: 6 Weeks
Price: $175
Start Date: May 31, 2011
Limit 10 Students
Course Description: In the past, writers let trade publishers decide what readers want. Today, a growing number of writers are now publishing their own works and letting readers decide for themselves.
If you have decided to independently publish, this comprehensive 6-week course is going to show you exactly what you need to do, and exactly how to do it. You will learn:
- How to maintain credibility by establishing your own publishing company instead of using a vanity press or self-publishing service
- How to achieve publishing excellence by adhering to important publishing standards and practices
- How to build a strong author/publisher platform to create fans and drive sales
- How to package (design) a quality book that can compete with the big trade books
- How to publish a book using new technologies that will lessen your risks, lower your costs, and increase your profits
- How to gain easy access to primary wholesale, distribution, and sales channels
- How to move forward as an independent publisher of your own work
Visit the Classroom Page for a complete listing, testimonials, and what you'll be learning week by week. 
About the instructor: Deana Riddle, founder of Community Press, BookStarter, and Big Idea Publications, has over 25 years of experience in traditional publishing, independent publishing, offset printing, on-demand printing, sales, project management, site management, advertising, and design. As a trade publisher and independent publishing consultant, Deana has helped many authors and business professionals achieve publishing excellence and profitability.
Now Deana is sharing her industry knowledge and experience by offering courses and workshops that provide the guidance and tools needed for successful independent publishing.
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Upcoming Classes & Workshops
All the classes operate online--whether through email, website, chat room, or group listserv, depending on the instructor's preferences--so you do not need to be present at any particular time (unless a phone chat is scheduled and arranged with your instructor). You can work at your own pace in the comfort of your own home. If you have any questions, please reply to this email or email us at: classroom@wow-womenonwriting.com Enjoy!
May 31
Independent Publishing: The Definitive Course On Achieving Self-Publishing Excellence and Profitability New! | 6 Weeks | $175 | Limit: 10 Students
June 3
How to Write Children's Picture Books and Get Published New! | 6 Weeks | $175 | Limit: 15 Students [Note: We're moving this class to June 24th, but we are still in the process of updating our classroom page. So if you sign up for this course, please note that it won't start until June 24, 2011. Thank you!]
June 6
Empower Your Muse, Empower Your Writing Self | 4 Weeks | $125 | Limit: 25 Students
Introduction to the Craft of Screenwriting | 6 Weeks | $150 | Limit: 10 Students
Introduction to Playwriting | 6 Weeks | $175 | Limit: 10 Students June 10 Intro to Book Reviewing | 4 Weeks | $100 | Limit: 16 Students
Summer and fall classes coming soon!
Click here to see all of our upcoming workshops |
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Writer's Digest 101 Best Websites for Writers 2008, 2009, 2010, 2011 |
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