APNA 2012 Conference in D.C. 
Don't Miss it! Get all the details in this edition of our Newsletter.
Sponsor The APNA 2012 Conference!

The financial support provided by our sponsors enable APNA to host exceptional conferences at a cost you can afford. 


There are still several sponsorships available, so please consider sponsoring the 2012 conference by selecting one of the following: 

  • Entertainment and Breakfast Sponsor: $1000
  • Break Sponsor: $600
  • Exhibitor Table: $600
  • Program Ads
    • Full Page: $300
    • Half Page: $175
    • Business Card: $100
 For more information on Sponsorships, please contact Kim Winblood ([email protected]) or Daryl Camarillo ([email protected]). 
APNA 2012 Conference Agenda
We are pleased to announce the agenda for the Conference:

Thursday − October 11, 2012 Sessions

9am - 3pm  

Board Meeting

5pm - 7pm  


6pm - 9pm  

Welcome Reception 

Sponsored by Bright Horizons


Friday − October 12, 2012 Sessions


Breakfast and Late Registration


Welcome and Introduction of Attendees


Keynote Address: Anita McBride

Sponsored by Homework Solutions


APNA State of the Union Address ~Daryl Camarillo


APNA Marketing Campaign: "What APNA Can and Will do for Your Agency"

~Daryl Camarillo and Tom Breedlove


Sponsor Break


"How to Market on a Small Budget: Five Specific Programs to Implement Now!" ~Amy Kelly



Sponsored by CarematchPro


"Service Based Selling for Owners and Consultants In the Household Staffing Industry" ~Arnold Sanow


Sponsor Time

Breakout Sessions:


"Why and How Understanding Different Leadership Styles Can Help You Make More Money" ~Amy Kelly

2:45 PM  

"The High Five: Five Fundamentals for Re-Energizing Your Business" 

~Jim Winblood




HR Policies For Your Agency (PTO/Bonus/Commission/Maternity Leave/Retirement) Panel Discussion 

~Wendy Sachs, Barb Seigel and Carrie Hillen


"Your Roadmap to Attracting Top Candidates" ~Lora Brawley


APNA Marketing Wrap-Up Session 



Monument Tour (boxed dinner included)

Optional Outing


Saturday - October 13, 2012 Sessions




"Selling In Today's Recovery...The Rules Have Changed" ~Ken Smith 

Sponsored by GTM Payroll Services


Sponsor Break


"The Household Staffing Industry: Managing Your Labor Risks and Understanding Legislation Relevant to Your Agency" ~Harry Jones 



Sponsored by PFC Information Services


Agency of the Year (AOTY) Presentations 


Breakout Sessions:


TBD Social Media


"Special Events: How to Add and Make the Most of this Revenue Source" 

~Kathy Dupuy and Kim Winblood




Top Agencies Share Their Secrets to Success Panel Discussion

~Katie Vaughan, Erin Krex, and Vanessa Wauthope


Q & A With APNA's Attorney: "What Every Placement Consultant Needs to Know About the Law and Your Agency" ~Bob King


President's Closing Remarks ~Daryl Camarillo


Cocktail Reception and AOTY Announcement  

Sponsored by Breedlove and Associates


Optional Outing 

Conference Registration Opening Soon
October 11-14, 2012

This year APNA acquired new software that will help make conference registration more efficient.  As we finish customizing the program, we ask for your patience for a few more weeks.  In the meantime we encourage you to book your flights and rooms at the Renaissance Mayflower Hotel. To get the Conference group rate at the hotel, click here. You can also click this link to get up-to-date information on conference speakers!

Reserve Your Room Now for the APNA Conference 2012:
Renaissance Mayflower Hotel
Renaissance Mayflower Hotel

Make your reservation with the Marriott Enhanced Reservation Group for your stay at the Renaissance Mayflower Hotel in Washington, D.C. APNA has secured a significantly reduced rate of $199 per night for conference attendees from October 8-15. Click here to book your rooms now 


Conference Speaker:      
Ken Smith

"Selling In Today's Recovery...The Rules Have Changed"

Ken Smith


Do you feel that your sales and client development process is not as effective in today's marketplace? Are you finding that there's now more downward pressure on your fees? Are you frustrated by getting drawn into your prospects' endless "stalls?"  And are you not getting the referrals from your clients that you believe you deserve?


If any of this sounds familiar, then join us to hear Ken Smith present the new approaches for professional selling and client development. Ken's presentation will address the following:

  • Why conventional sales approaches for professional services are no longer as effective
  • Why traditional client development efforts often turn you into an "unpaid consultant"
  • How to deal with the "think-it-over's" and the "maybe's" that never turn into clients
  • Strategies for quickly qualifying prospects by helping them discover why they should or should not do business with you
  • What self-limiting beliefs and outlooks can keep you from achieving the business success you deserve

Ken will also present a systematic sales process that is repeatable and predictable for developing new clients and leveraging relationships to generate more referrals.


Ken Smith is recognized nationally as a sales development expert, specializing in executive sales consulting and sales productivity training. He is an award winning trainer and author, and is an authentic, enthusiastic speaker who can inform as well as entertain and motivate business owners and sales professionals. 


Ken is a managing director for Sandler Training, a global training and business development consulting organization. He and his associates work with individuals and growing companies who are committed to achieving high levels of performance. Ken is committed to helping his clients recognize the success they deserve by providing them with the training, support and on-going coaching that is necessary to help them achieve their highest potential.   

Conference Speakers: 
Kim Winblood and Kathy Dupuy
"How to Add and Make the Most of This Revenue Source" 
Kathy Dupuy

Kim and Kathy will present a breakout session that will cover a framework for adding special events to your services - from collateral, to supplies, to training and logistics. They will also cover time constraints, on-site coordination, flexibility (including payments), and getting repeat business.


Kathy Dupuy founded Mom's Best Friend in 1994, and has successfully guided the company's expansion by setting up offices in Houston and San Antonio, and franchising to Dallas/Ft. Worth and Vail/Beaver Creek, Colorado. Mom's Best Friend / MBF Agency is a full service agency placing nannies, babysitters, household staff, and senior care. Prior to launching Mom's Best Friend, Kathy received her Bachelor's degree from Vanderbilt University. Kathy is currently an APNA board member, and she maintains regular hours in the Austin office while simultaneously raising a family of four children with her husband, Stuart.

Kim Winblood


Kim Winblood is vice president and chief operating officer at Dallas/Fort Worth Mom's Best Friend. Kim received her bachelor's degree from Texas A&M University and then went on to achieve her master's degree at Dallas Theological Seminary. Before purchasing Mom's Best Friend Dallas/Ft. Worth in 2000, Kim was a household manager and subsequently a teacher in the Dallas area for seven years where she taught health and coached soccer. Her husband Jim is President and CEO of the Mom's Best Friend Dallas/Ft. Worth offices and they have two beautiful daughters. 

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In This Issue
Conference Agenda
Conference Registration
Hotel Registration
Ken Smith
Kim Winblood and Kathy Dupuy
Like us on Facebook

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Angel Sponsors
             Breedlove and Associates     Bright Horizons   

                        GTM Logo   Nanny 4 Taxes   
Patron Sponsors
                                                    PFC Logo                            


A Household Staffing Alliance

"Promoting best practices in the Nanny Placement Industry."