Covered Bridge Rules...at the Market?
Sympathy for the Shopper
More and more supermarkets are offering specialty cheeses,
and that means Grafton Village Cheese can now be found all over the country in
markets like ShopRite, Wegman's, and Price Chopper. While we're
thrilled to be in supermarkets, we
can't help but think about the act of
supermarket shopping. So we've been pondering
the Covered Bridge Rules that we recently wrote about. Now granted, you don't
generally find a covered bridge in a supermarket. But do the Rules apply? Let's discuss.
We've identified a few categories of shoppers that jam up the works. The
first is the Deep Thinker. The Deep Thinker contemplates the wall
of choices before her. Chicken Noodle or Chicken with Rice? Three
for $5 or $1.69 each? But when seven carts pile up behind her, choose and move.
 Next is the Register Racer. Maneuvering his cart to the register
like an Indy driver, the Register Racer doesn't care if you only have three
items, or if your toddler is whining, or if you were there first but stopped to
read about Angie and Brad's 11th child. Time may be money, but
that amount of time won't even buy you a tabloid magazine.
Last is the Parking Violator. You rarely see this person, because
she has skulked away before you arrived. The crime: leaving the cart in
the parking spot. You pull into a
seemingly perfect spot, and wham! Your shopping experience is ruined
before it's begun. Was she kindly
leaving the cart there for the next person?
Um, no.
Now think again about the Covered Bridge Rules: alternate, wave,
pass. For supermarkets, much the same, swapping the wave for the cart
return. Next time you're at the
supermarket, look for Grafton Village Cheese, and follow the CBR.
Thoughts? Send 'em to info@graftonvillagecheese.com.
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Gifts Galore
Let us take care of your holiday gift-giving
Did you know that we offer lots of gift options in our online store? If you want to give a special gift from Vermont this holiday season, choose from one of our many gift packages, like the Sap Bucket or one of our cheese samplers, such as Four Ages of Cheddar, both pictured at right.
In
fact, you can send anything on our site as a gift, even a single bar of
cheese. Just tell us where it's going and what your message is, and
we'll do the rest.
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Speaking of Supermarkets
Deli Managers Make Cheese
 We were proud to host several groups from supermarkets recently, who experienced first-hand our handcrafted cheesemaking process. |
Still Amazing Color
Foliage Continues
Photo taken October 26, 2009 from the Grafton Village Cheese shop in Brattleboro
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Supporting Rural Communities
Windham Foundation Visa
 Introducing the new Windham Foundation custom Visa Platinum Rewards Card. It's a small way to make a big difference. Funds raised from our card will help support the philanthropic and educational programs of the Windham Foundation. Learn more at Windham-Foundation.org.
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