Greetings!

In this issue we are going to explore a number of topics ranging from products to marketing and promotions. With 2012 right around the corner it is time to evaluate where we are and where we are headed. I hope you enjoy the content as much as I've enjoyed presenting it to you, Sincerely, Jim FikeJason Industries, Inc.
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TWO Hot Products
Here is some insight to what I'm talking about....
We've seen a trend in customer interest moving more and more toward these two products. Today over a third of the visitors to Jasoncaps.com want to know more about them.
Now team all this with prospects' desire to purchase..... Therein lays an opportunity.
Wait a minute... I didn't tell you what these products are. If you guessed Pace and Trek, you're wrong.... The Cyber and Extreme are the ones folks are looking at!
And it is no wonder. Consider they are two of the best looking high-end caps on the market. Consider the value for the dollar with carpet lined interior standard, plus the new high-end look fiberglass tailgate skirts.... You can't beat it.
Check out the special offer at the bottom of this issue.
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- Pullout Bed Trays - Why Not!
The Ultimate Cargo Retrieval System - Yes
What Cargo Ease has done is simple!
They recognized today's truck owners need a better way to manage cargo space. Who hasn't had to crawl into the back of their truck or lean over the side and stretch to retrieve an item from the middle of the truck bed? Whether it's getting groceries out or a contractor retrieving their tools, everyone has been there. With a simple twist and pull of the spring release handle, the Cargo Ease pullout bed tray puts an end to all that.
 | | A visit with Walter Miller from Cargo Ease |
We carry a selection of 1,200 lbs and 1800 lbs models. Check out our value added coupon offers. Offer #1 click here. Offer #2 click here.
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SEMA Pickup Truck 
Report
Pickups have been the backbone of the light-truck market for specialty equipment parts for decades.
Pickups have multiple uses. As such all type of aftermarket equipment can be installed on them to fit the customer's wants and needs.
I thought it would be helpful to share SEMA's findings with you. It should help you think about how to shape your product and service offerings moving into 2012. More importantly, consider the opportunities for product / market segment growth.
Make sure to read the introduction to the survey results. It sets the foundation for the study.
Throughout the study, findings are presented in text and data formats. The conclusions presented bring to light the importance of understanding who your buyers are and when, where and how they shop.
Well worth your time..... Here is the link.
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What's Important?
ASK THIS QUESTION WITHOUT A SPECIFIC SUBJECT OR DEFINED CONTEXT AND THE ANSWERS WOULD VARY FROM POLITICS, RELIGION, FAMILY, LEISURE ACTIVITY, FOOD AND PROBABLY A THOUSAND DIFFERENT TOPICS. ISOLATE THE ISSUE AND THE DYNAMIC CHANGES. SO, LET'S ASK THE QUESTION RELATIVE TO PRODUCTS ............. Click here to read the full article.. |
What's Happening in the Light Duty Truck Market?
It's Growing..... and growing fast!
Here are the stats for 8 months ending August 2011 compared to the same period 2010:
Ford +16%
Chevrolet +13%
Toyota - 2%
Nissan +29%
Dodge +42%
GMC +28%
Ram +17%
Source: Automotive News Data Center and company sources
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Best of The Best
Congratulations to Jason's Top Performers
All Truck - Group
American Shell Center, Inc.
Arrow Toppers, Inc.
Awesome Transformations
Blue Grass tops
Cap City U.S.A. - FL
Copeland Corporation
Countryside Covers
Easton Cap Sales, Inc.
Ely's Travel Town
F.M.B. Trailer Sales
General Cars & Parts
Ideal Automotive & Truck Accessories - Group
Ike Uresti Campers
Ishler's Truck Caps
Kingdom Truck Accessories, LTD
Mid America Truck Tops
Quality Caps
Redmond Automotive
Ricks's R.V.
S-Cargo Truck Caps
The Cap Place, Inc.
Topper Shoppe, Inc.
Truck Shop U.S.A.
Presented in alphabetical order. August Y.T.D. results.
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 Measure Twice, Cut Once!
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