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In This Issue
Tax on Time
Website Marketing
Staff that Smile!

 

 Tax on Time

 

A growing problem with many businesses has been a delay in paying PAYE/PRSI and VAT to Revenue on a timely basis. It may seem necessary on occasion where severe cashflow difficulties arise, to delay payment where, for example, a monthly payroll bill has to be met, but this ultimately may well be a decision that leads to tax arrears spiralling out of control.

 

As a business is merely collecting such taxes on behalf of Revenue they are likely to take a harsh view of default in settling liabilities on time. Remember, there are steps you can take to improve cashflow in this area including:

 

·         Ensure wherever possible that you are on a cash receipts basis of accounting for VAT on receipts from debtors.

·         Enter a direct debit arrangement with Revenue

·         Claim bad debt relief where possible

·         Look at the (admittedly few) remaining ways that you can remunerate your staff in a way that does not result in a tax liability - an example being a non-cash exchangeable voucher which is tax free up to €250 per annum.

·         Dealing with the genuine cashflow difficulty with Revenue as soon as it arises is recommended.

·         It is essential that the returns are filed on time and a plan is prepared and discussed with Revenue to show how the outstanding taxes will be repaid over time

·         Revenue will not act as a banker of last resort but in genuine cases will be reasonably accommodating

 ·         Set up a separate business bank account, and transfer in a calculated amount each month to cover expected tax liabilities. This keeps these amounts separate from the main account, allowing for less chance of it being spent on other items.

 

 

 

 


 

July 2011

So finally, it's summer! Although you may be preparing to wind down and take some time off, we hope you will take a few minutes to look at the interesting topics in this newsletter.  

 

And, whether relaxing at home or abroad, our Holiday Fun Wordsearch will provide a fun, if somewhat challenging, break from the norm!

 

We hope you enjoy

The Team at BJK Accountants 

WEBSITE MARKETING - CONVERSION FUNNELS

 

Once you have established your website and its objectives it's time to focus on converting site visits into business (or at least actions that result in new business being won over time). A conversion is a marketing term that describes the final outcome of a website visit. For an e-commerce website a conversion is a sale from the online store. For a professional services website a conversion could be somebody subscribing to the company e-newsletter or filling out a contact form with an inquiry that can then lead to new business.

 

The conversion funnel focuses on the "sales process" - the steps a visitor must go through in order to be converted into a customer or newsletter subscriber. The idea is that your website may get 1,000 visitors a month. Of these, let's say 100 visitors make a purchase or subscribe to a newsletter or fill in the inquiry form, the conversion rate is therefore 10%.

 

Focusing on your website's conversion funnel allows you to improve drop-off rates by analysing the sales path and finding the bottlenecks and making the site improvements that result in higher conversions. For example, in order to get more visitors to fill in an inquiry form or subscribe to your newsletter, you could add a new button to the home page that stands out and calls the visitor to action with a message such as "Subscribe to our newsletter" or "Inquire now".

 

The company's sales team can then follow up on these leads and over time "convert" the leads into sales / new business.

 

When analysing your website's conversion rate its best not to measure your end result conversion rate without tracking the path that your customers take to conversion. This allows you to identify bottlenecks. For example a bottleneck could occur in that to subscribe to your newsletter the user must visit the "news" page, then click "newsletters" then click "subscribe". In this case the visitor must click on 3 different links in order to subscribe to the newsletter.

 

This bottleneck can be eliminated by moving the "subscribe to newsletter" button to the home page. Now the visitor only needs to make 1 click to subscribe to the newsletter, thereby eliminating the bottleneck and increasing the likelihood of the visitor subscribing to the newsletter by virtue of the fact that the process involved is now simpler. This results in more leads for the sales team and ultimately more business for the firm.

 

 

Happy Staff

 

Now more than ever, employers are realising that happy, motivated staff can be the key to a productive and successful workplace. It can make all the difference knowing your business is in good, caring hands. Over the next few issues we will being sharing a few tips which will really help get the most out of your staff:

 

No.1: Regular Feedback

Your employees need to know how they are doing and regular feedback is the key to keeping them motivated. Staff need to know how they are performing so that they can identify the areas where they need to improve, which contributes significantly with their job satisfaction. The more positive and objective the feedback you provide the better. People need recognition and encouragement. If you make your staff feel good about their work, they will reward you by performing better. 

 

   Holiday Fun :-)

 

 

Here is a little wordsearch to help you to relax and enjoy your time off. And, as an added bonus, if you return the completed puzzle to us before midnight on Friday 22nd July, you will be entered into our draw to win a book voucher, to help you stock up on your holiday reading material.... Good Luck!!

 

 Holiday Fun!!

 

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