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In This Issue
Reach for the clouds
NPPR Deadline looms
Tips for Facebook

CLOUD COMPUTING

 

Cloud computing seems to be a business buzz word at the moment. But what does it mean for businesses? Simply put it helps save time and money while providing firms with greater flexibility.

 

Cloud computing results in cost savings because it uses shared IT resources located in data centres to provide services. This means that users benefit from economies of scale since the service provider purchases servers and storage in bulk. These cost savings are then passed on to the end users. The biggest cost saving for businesses comes from the fact that they no longer need to invest as much capital in hugely expensive servers and storage as this is all provided by the cloud computing service provider. Most cloud computing service providers operate on a per-user per-month payment model which means that a business only pays for the resources it actually needs. This compares favourably to investing in servers where you generally buy a higher spec system than you need so that you have extra capacity for extra users in the future (at extra cost). Until you have the extra staff this spare capacity is simply wasted.          

 

Another reason to consider the cloud is to reduce or remove the need to get caught up in operating and maintaining technology. The service provider maintains their servers (and looks after software upgrades) at their own cost. Cloud computing also makes working remotely easier. In this day and age where many of us work from home from time to time, we can now do so efficiently and effectively.

 

 


 

June 2011

 

Welcome to our second newsletter edition. We would firstly like to thank all of you who responded to our first edition, and for all the great feedback we received. As always, if there are any topics you would like to see discussed here, please contact us and we will do our best to fulfill your needs.

 

This month we look at the idea of 'cloud computing', which seems to be taking the industry by storm. We also remind all second house owners of the impending NPPR deadline. Lastly, as we can all see, social media has reformed the way businesses can now market themselves. This month we look at the most popular social network, Facebook, and look at a few ways you can make it work for you.

 

We hope you enjoy

The Team at BJK Accountants 

NPPR Deadline

Owners of "second homes" in Ireland are now due to pay the annual €200 NPPR charge - if they have not already done so.
If you owned a home on 31/3/2011 - which was not your principal residence - you are liable for the €200 NPPR.

The 2011 liability date for the Non-Principal Private Residence (NPPR) tax is March 31 - the payment must be made before June 30, or penalties of €20 per month apply.

The payment of the levy is on a 'self-assessment' basis, there is no definitive figure available for the number of properties in the country that could be liable.

The charge also applies to people who only own one property but are not living in it as their Principal Private Residence.

Liable persons should contact their local county councils without delay to register and pay, or alternatively visit www.nppr.ie

 

For further information visit the nppr website above, or contact us at 01-2352318, email info@bjk.ie

 

TIPS FOR YOUR COMPANY FACEBOOK PAGE

 

Now that social media has become recognised by businesses as an essential part of the marketing strategy, it is important to consider how to use these sites to convey the right message about your business. Facebook is undoubtedly the most popular social media platform with over 500 million users worldwide. Here are some tips for your company Facebook page:

 

Title your page appropriately

It seems obvious but many firms neglect to put any real thought into the name of their Facebook page. Describing what you do is important as many Facebook users will not have heard of your firm before. You want your company Facebook page to tell them what your firm actually does.

 

Write an appealing company biography

When writing this part of your Facebook page, try to think strategically - summarise what your firm does and explain how you can be of service to potential customers. You can also include a hyperlink to your company website in this box.

 

Choose the right picture

The first thing a user's eye is drawn to is the photo on your page. Firstly, choose an image that really jumps off the page. Secondly, make sure that the image is connected to your company and the products/services that you provide.

 

 

 

Competition Winner! 

 

 

We would like to congratulate Orsolya from Bars For Cars Ltd, who was the lucky winner of last months competition. We hope you enjoy your prize Orsolya, and for those who did not win this time, we will be running another competition soon.

 

P.S.  Don't forget to like us on Facebook to receive regular updates and insights on emerging and important business news.