NJ Chamber Launches Radio Ads Supporting
Gov. Christie's Bid to Lure Illinois Businesses
TRENTON, March 15 -- The New Jersey Chamber of Commerce, the state's business advocacy organization, launched a series of radio ads this week supporting Gov. Chris Christie's initiative to lure Illinois-based businesses to New Jersey.
The ads, which will run during the month of March on a variety of stations including New Jersey 101.5, the Point, WRAT, WOR-710, The Breeze, Star 99.3, Magic 93 and Coastal Broadcasting, tout New Jersey's fifth place finish in "quality of life" as recently ranked by Forbes Magazine.
"It's not just Gov. Christie or the State Chamber saying New Jersey is a great place to live. An outside source (Forbes magazine) is reinforcing that," said Thomas A. Bracken, President and CEO of the New Jersey Chamber of Commerce. "In fact, Education Week recently ranked our schools either second or third nationally in each of six measures of achievement, another reason why New Jersey is a great place to live and build a business."
The State Chamber produced three ads for the campaign in conjunction with the New Jersey Broadcasters Association (NJBA). State Chamber spokesperson Ray Zardetto uses the ads to tout reasons why New Jersey is a great place to do business, citing "38,000 miles of road, the third largest port in the country, the close proximity of four major airports and the second highest median household income in the country." In the third ad, Zardetto shares the microphone with NJBA President Paul Rotella to advocate more of the same.
The State Chamber ads are the latest salvo in a growing competition between Illinois and New Jersey, which began after Illinois Gov. Pat Quinn announced in January a 66 percent hike in his state's income tax. Christie responded by authorizing ads highlighting the advantages of locating businesses in New Jersey.
Most recently, a group of Chicago-based companies countered Christie's ads with a campaign refuting Christie's overtures.
To hear the NJ Chamber's radio ad, click here.
The New Jersey Chamber of Commerce is a business advocacy organization that represents its members on a wide range of business and education issues. Based in Trenton, the organization also links the state's local and regional chambers on issues of importance through its grassroots legislative network. For more information, visit www.njchamber.com