Terra Firma Farm
In This Issue
What's Growing this week
Peaches
Recipe of the week
What's Growing This Week:  

Strawberries 

Arugula        

Carrots   

Summer Squash  

Cherries  

Potatoes     

 

Peaches (S,L)

 

Snap Peas (M,L) 

Shelling Peas (M,L)  

Red Grapefruit (M,L)

 

Onions (L)  

 

Items may be substituted without notice.

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Contact Us:
terrafirmafarm.com
csa@terrafirmafarm.com

CSA Rates 2011
Boxes are  charged on Monday for the week's deliveries at:

$14  Small
$24  Medium
$32  Large

For a payment of $300, get a 3% bonus. Your account balance will be $309.

For a payment of$850,  get a 5% bonus.  Your account will be posted as $892.00

For a payment of  $1,400, get a  7% bonus. Your payment will be posted as $1,498.
 
Vacations are charged weekly when notice is given as a fee, no charges occur during the vacation week.

$4 Small
$8 Medium
$11 Large

Bulk Strawberries now available!
Beginning next week, you can get half flats (6 baskets) of ripe strawberries for $12 delivered along with your CSA box.  Simply go into your account and choose either a weekly subscription or a single purchase.

Ruby Red Grapefruit is also available this way:  10 lb. boxes available for $12.   
Pledge of Authenticity
Terra Firma is a real farm.  We grow 99% of the produce that goes into our boxes on our 220 acres of certified organic land in Winters.  If we do buy produce from other farms, it's almost always from a neighboring farm and we give them full credit in the box list. 
 The owners of Terra Firma  are involved in every aspect of making your boxes a reality:  walking the fields, planting the crops, selecting and checking what goes in the boxes and finally delivering them to you.  We eat the crops from our fields every day, just like you do.  Thanks for supporting our efforts and enjoying the food we grow.
Paul, Pablito, & Hector
 
Payments, Billing, and Changes
Schedule vacations, change box sizes, make payments or sign up for autopay by logging in to your subscriber account at terrafirmafarm.com

News From Terra Firma Farm
Community Supported Agriculture

Greetings!   

Perhaps someone has sent you an article or you've seen the link to a new study (apparently not a joke) that has "determined" that people who eat organic food are more likely to be "jerks" than those who don't eat it.  Or in the language of the author, "exposure to organic foods may lead people to affirm their moral identities, which attenuates their desire to be altruistic." 

This same theme was expressed with more humor in the "Whole Foods Parking Lot" faux video that went viral last year.   The white rapper in the video has "Organic chicken, kale salad, lemon twist, pinor noir, Humboldt Fog Cheese, Quinoa" on his shopping list and he is dead serious about completing his task.

Ten years ago organic food was still generally stereotyped as part of the New Age subculture, and organic farmers were assumed to be hippy pot farmers who needed a cover story.  Now, a majority of Americans eat organic food at least once in a while and you can find something organic in almost any grocery store in California.  Popular parodies and studies of questionable worth could be seen as just another confirmation of the success of the organic movement.

A few years back, at the start of the recession, dire forecasts from business analysts predicted that the success of organic food was directly connected to the economic boom and that sales would dry up as consumers were forced to trim their spending.  Instead, recent data released show that sales increased every year of the recession, including last year by 9%.  It seems people have "held onto organic" as they shifted their dining habits from eating out to cooking more at home.  To me that seems like a fairly dramatic behavioral shift reflecting the importance that people are putting on the food they eat and how it was grown.

Could the current popularity of organic simply be a trend that is peak?  Next year will mark the 40th anniversary of the oldest organic certification agency in the U.S. -- CCOF (California Certified Organic Farmers) -- and our certifier here at Terra Firma.  It's easy to forget now that organic certification was a concept invented and implemented completely by farmers themselves as a way of proving the integrity of the organic label to their customers.  As early as the late 1990s, certification was still a peer-to-peer process with no government involvement.  This set the tone for a slow and steady growth both in production and consumption that appears to have created lasting loyalty and preserved the public's image of organic integrity. 

Organic certification is now a much more top-down process, with the rules governed by federal laws and overseen by the USDA -- as a befits a multi-billion dollar market that depends on consumer confidence.  And while conventional food producers continue to push to weaken the standards governing organic, the original ethics pushed by the grassroots farmers and consumers who started the movement win out most of the time.  Economists and "social scientists" should be studying organic as the forerunner of other efforts to integrate ethical standards into consumer markets and examining its success.

Why and how has organic food managed to maintain its integrity in the face of the corrupting influence of profits?  Why has the number of people who are willing to pay more for food grown according to a set of standards continued to rise, instead of falling as pure capitalism would suggest?  The Loyola "study"  suggests that "organic people" are spending less on other forms of "perceived altruism" -- giving less money to charity, for example.  (With no data backing this up!) Economic data instead points to people shifting their spending priorities a bit in recognition that the way food is grown makes a difference, not just to their own health, but to the world around them.

From my own limited "research" of the attitudes of the "organic people" who subscribe to Terra Firma, I would say they are among the nicest people I've ever met and I would guess that they have an above average leverage of altruism.  But then again, I don't have a PhD in "Psychological Science" so how would I know.

Thanks,


 
Pablito 

Peaches @ Terra Firma 

For over a century, the area that we farm around Winters has been a prime region for growing summer fruit.  Most of the apricot, cherry and peach orchards have now been replaced by walnuts.  But we have held onto a few gems like the 45 year apricot orchard where we had Farm Day last year and the 25 year old cherry orchard that we are currently harvesting.

On the other hand, with Peaches we have mostly started from scratch.  Peach trees generally don't live more than 25 years.  And the few old orchards still in Winters were planted for dried fruit or canning, hundreds or even thousands of trees of a single variety that all ripened in a week or so.  There are dozens of varieties of peach trees available, and by planting the right combination it is possible to harvest ripe fruit from mid-May until Labor Day (Cherries, by comparison, have just a six week season).

For several years we have been planting small amounts of peach (and nectarine) trees with the goal of putting them in your CSA every week from late spring until the end of summer.  Peach trees begin producing fruit in as little as three years; in comparison, apricots and cherries take 6-8 years to produce a real crop.   Our oldest peaches are now 10 years old and our youngest were planted just last year.  Once the latter begin producing, we will be very close to achieving our goal.

With over twenty varieties of peaches in the orchard, it is a challenge to harvest the fruit as ripe as possible while still ensuring that subscribers don't get bruised or mushy fruit: the peaches in your box will never be as ripe and ready to eat as ones you might buy at the farmers' market.  Starting this year we have a new Orchard Manager whose primary responsibility is to get you a bag of firm fruit that will soften in a day or two on your kitchen counter into juicy and sweet peaches.  Jason comes to us from a CSA farm in Ithaca, New York where he ran an orchard about the same size as ours.



In Your Boxes

We are getting into the main season varieties in our Cherry orchard, which are generally more flavorful and crunchy than the early varieties.  Still, you may notice that the cherries in your boxes aren't quite as dark red as they may have been in the past.  This is due to a new cherry pest, an invasive species called the Cherry Vinegar Fruit Fly that has quickly infested most of the cherry groves on the West Coast.  It is exceedingly difficult to control organically except by harvesting the fruit before its peak ripeness.  Allowing the fruit to ripen fully almost always results in the fly damaging the fruit and making it unmarketable.

Two notes on this week's "Peaches":  You may get some strange looking flat white peaches in your box.  These are so-called Donut Peaches, which have a delicate flavor and a melt-in-your-mouth texture.  We have several varieties in the orchard, these are the earliest ones.  Alternately, you may receive yellow fleshed Nectarines.  Their smooth skin, which comes from crossing peaches with plums, is much more prone to damage by insects, wind and cold when they are small.  Most of the fruit we are currently harvesting has some amount of cosmetic damage -- it's ugly.  Nonetheless, the nectarines are tasty and sweet and the damaged skin can be cut off easily.  Were we to send you only "perfect" fruit, there would be no Nectarines this week.


 
Recipe --  Veggie Fritter Salad with Poached Eggs
With potatoes, squash and carrots in the boxes today, it seemed like the right day for a fritter or latke recipe.  Make them small like falafels and then toss with arugula and poached or eggs over easy.  This recipe makes a meal for 1 or a salad for 2.  It can easily be doubled. 

Rinse and spin dry 4 C. arugula leaves.

Make a simple dressing with 1 t. stoneground mustard, 2 T. olive oil and 2 T. lemon juice or red wine vinegar.

Using a cheese grater or the appropriate attachment on a food processor, shred 2 zucchini, 2 carrots and 1 medium sized potatoes.  (the longer the strands the better).  Salt the veggies, then wrap in a thin towel and place in a colander.  Let them sit for 5 minutes then squeeze as much liquid as possible out of them.  There will be a lot of liquid.

Remove the veggies from the towel, fluff them up and add more salt to taste.

In another bowl, beat 1 egg with 1/2 C. finely diced onion and several dashes of black pepper.  Mix the egg and the vegetables together.

In a small dish, combine 1/2 C. flour and 1/2 t. baking powder.  Stir into the batter.

Heat a cast iron skillet (important!) with 2 T. olive oil.  Using a spoon, drop the batter on the skillet to make 2 inch fritters.  Make sure to leave space between them.  Cook on one side for 3-5 minutes, until crispy and brown, then flip and cook the other side.  For additional batches, add additional oil.  Keep the cooked fritters warm in the oven at 200 degrees.

In another pan or egg poacher, fry or poach 2 eggs.  The yolks should be soft (unless you don't like them that way).

Toss the arugula with the dressing, then add 6 fritters and the eggs.  Add salt to taste.  If you have fritters left over they can be reheated in the toaster oven later.