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Issue #338-- Monday, September 13, 2010
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New Posts
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Bass sub needed
Music director -- Glendale
Choral/Mus Ed faculty (NY)
Dir of Choral Activities (MA)
Another bass sub needed
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Debating the issues through the arts
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Fellowship for arts teachers
GYST in Glendale
Sightsinging in October
Estill training
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Getting Vocal
On the Calendar
Click here to view these events & more:
Sun Sept 19
Sing China!
Songs of Love, Songs of War, Songs of the Viola
Amici della Musica
'Master Class'
ONGOING
Classical Live at the Lounge
(Saturdays, Hermosa Beach)
"Clickable Chamber Music Newsletter",
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Protect your own future:
Help out!
As the new season begins, it's a great time for personal resolutions, and one area where most singers can improve greatly is in support of their own gigs. Are you doing more than stacking the occasional chair and bringing cookies once a season? Do you have a personal plan to help publicize the events that help pay your bills?
With every performing organization struggling to stay afloat, no one can afford to be lackadaisical about audience-building and grassroots marketing. Some musicians are taught in school and elsewhere that getting involved is beneath them or none of their business. But in the current climate, we are the only future we can count on, and the efforts of individual performers can and will make all the difference as organizations tread into an uncertain economic future. Assuming you're already showing up on time, learning your music and meeting your other commitments, here are some crucial areas where you can help:
- Web it up: Add event announcements to your own website, blog, etc. Use your own resources to drive traffic to the group's site(s).
- Like and Share: Coordinate the org's social networking efforts with your own: forward their tweets and Facebook posts, share their events, etc. (This reduces the chance of detail conflicts.) If they aren't using these crucial resources, offer to help.
- Postmania: Make sure the event is listed on the calendar sites you frequent. If not, forward the link to the group's PR contact as a suggestion.
- Cover the town: Help distribute posters, flyers and postcards to the places where you have a personal connection.
- Use your lists: Inform your own contacts about the event at least twice. If you know them well, call them directly and make sure they have the information they need. If they have a personal connection with the concert or production, they'll be more likely to buy a ticket.
- Fill the place: Sell tickets, bring people yourself, and use comps appropriately (i.e. they go to people who are unlikely to buy a ticket otherwise) -- get butts in those seats!
- Follow up: send an email note to those who came to see you, thanking them for supporting the organization. Include a link to their next event, whether you're in it or not.
- Support the group in general: They hired you once. Volunteer to help with events when they don't need you, if you're available. The stronger the organization, the more often they can hire you (and the rest of us) in the future.
- Put resources to work: Do you have connections that could provide space, funding or catering for a benefit or PR event? Ask the organization if they need help with development. (If they say no, be worried.) Bring potential donors to a concert or show. Source donated items for auctions, introduce the director to your friend with an amazing house for concerts, etc. Overlapping networks are the best possible tool you and the group have available.
- Be a positive force: You're there to help, so focus on the end result: a great performance. Be the person they want back, all the time!
A guiding principle:
Don't reinvent the wheel. Yes, be creative. But the group's information gets top priority, so use what they've prepared rather than making up your own descriptions, flyers, etc. You can always add a personal note, but getting a consistent message across is key in any marketing campaign. If they're not prepared, and you want to work something up on your own, make sure it's approved before you distribute.
No one expects one individual to do all of this, but try to do two or
three for every group you work with. You're supporting the arts,
growing your network and building your own job security, as well as that
of your colleagues. After all, we're all in this together.
Go get 'em, team!
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 | Today's top stories:
Royal Opera loses battle with blogger
New orchestra attempting no-license recordings
Mezzo Margery Booth's role as a WW2 spy
Review: LAMC's new Nico Muhly CD
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