Cutting Through The Hype; Is "Instant" Accuracy Possible?

The Simple Truth About Insight's Training

INSIGHT'S GOAL

Our Goal is to provide Law Enforcement Departments and their Instructors with new ideas, innovative teaching tools, techniques and communication skills that will allow their officers to achieve better accuracy in less time, using less ammunition, saving departments money in the current economic times where budgets have been cut.

Most all law enforcement firearms instructors we know are very knowledgeable and expert marksmen. Many instructors believe the shooting process is as simple as aligning the sights and compressing the trigger so the sights stay in alignment when the shot is released. It's that simple, right? If the concepts are that easy, then every shooter who understands those concepts "should" shoot very accurately. In fact every shooter should be able to shoot 1-hole groups with 97% consistency. (Sport psychologists have found that there will always be a 3% variance in human behavior.)

Why is it that after 1000 rounds of ammunition and 40 hours of academy training, many recruits still have difficulty qualifying and the qualification scores don't fall within the 97% range? Some instructors believe it's the noise or the felt recoil that creates the stress which leads to inaccuracy. Some believe the inaccuracy is caused by a lack of natural talent, performance anxiety, time limits and the fear of failing their qualifications. If these are the initial causes of inaccuracy and low qualification scores, then why doesn't the officer overcome those roadblocks to achieving precision accuracy after shooting thousands of rounds in repetitive practice? Why isn't the stress and inaccuracy eradicated?

Why is it that the average hit ratio for Law Enforcement on the street is only 12% to 25%? (Depending on which study you read.) On the street you may believe that it's the effects of the sympathetic response (flight or flight response) of facing a life threatening assailant that causes the inaccuracy.

These could all be very viable explanations. In our opinion, (and it's only our opinion), we need to progress beyond placing blame on our student's inability to cope with the stress, lack of natural talent and other excuses for their lack of proficiency. We need to implement a better training methodology that develops better accuracy for our officers and solves all those problems permanently.

Every time an officer misses a shot on the street they become a liability to themselves, their fellow officers, their department and the citizens of their community. They expose themselves and the department to potential law suits. Better accuracy will yield fewer law suits and better officer survival.

There is a trend in Law Enforcement to accept and teach "Tactical or Combat Accuracy" as the current objective. This allows for less accuracy, more speed and easier qualification courses. It you ask Dr. Martin Fackler and other experts on "terminal ballistics" they'll share with you that the only way to assure a "1-Shot Stop" is to get the bullet to the spinal column or to mid-brain. This requires a precision shot. Rather than lowering the standards and promoting peripheral hits, wouldn't it be more prudent to provide training that can produce fast accurate precision shots? You may say; "No such thing!" If that is your belief, you're right, and that reality will become a self fulfilled prophesy. Precision shooting has been relegated to competitive shooters. If the best an officer can do with his pistol during qualification is to shoot a shotgun pattern in a sterile controlled environment, his lack of competency may just sign his death warrant on the street when all hell breaks loose. Every time an officer misses a shot or makes a peripheral hit that doesn't stop the threat, he becomes vulnerable to sucking up bullets?

Without the hype; at Insight Firearms Training Development we have developed a method of teaching marksmanship that guides the shooter's mind in a way that virtually eliminates the aversion to recoil by keeping the shooter in the "present" so they are not affected by the effects of the firing process or the outcome. On the street, it will keep them in the "present" so they don't project themselves into the future and create a full-blown sympathetic response. Our training provides a new and scientific process. The key is to guide the student's mind, so that their focus will be on the solution and not the problem. By using this process you will be able to communicate to your students in a new way, providing them a more complete understanding of marksmanship. This new understanding will allow them to shoot with precision accuracy, and give them the ability to shoot qualification scores of 97% using 50% less ammunition. (Realistically, not everyone may shoot qualification scores of 97% but 90% is extremely realistic and very achievable for anyone.) We are proud to say that our students have been able to shoot 97% and better on a variety of different law enforcement courses using 50% less ammunition during their initial training. (Please refer to the testimonials below as evidence to support this fact.)

This provides three huge opportunities for every department.

1) Increasing the officer's accuracy greatly increases their ability to protect themselves on the street! This saves lives!

2) Increasing accuracy reduces the officer's and the department's liability.

3) Producing precision accuracy in less time with less ammunition expenditure is a huge financial gain for every department, especially with the budget cuts every department has faced!

We know you are skeptical of the claims we are making about our methodology and until you experience it for yourself, only then will you realize it's value or potential.

Below is a summary of what we teach in our Advanced Instructor Program. You may find that there are differences in the focus of our program compared to other training methods.

HOW THE BRAIN LEARNS DETERMINES HOW TO TEACH
The mind controls the body, the body controls the gun and the gun controls where the bullets impact. We will show you how your students take-in information and represent that information in terms of motor output. This will provide you with a road map to structuring the way you communicate. Then your students will fully understand at the unconscious level what you're teaching and how to apply that information to the shooting process.

We will assist you in learning the language of the unconscious. We know this sounds weird, but the "conscious" and "unconscious" minds work very differently and require different language patterns so information is accepted and integrated. One of the main reasons that a shooter has so much trouble bypassing the aversion to recoil is because of the "conscious" mind. If we work from the psychological premise that all learning, all change, and all behavior begins at the unconscious first, we can easily facilitate the integration of the shooting process if we communicate directly to the unconscious. We will share with you very sophisticated language patterns that will bypass the conscious mind and integrate the process directly to the unconscious. This may sound complicated and I'm not going to tell you "it is easy". We know that if you have the smarts to become a cop, catch bad guys and teach marksmanship, you have the intelligence and the ability to learn this new powerful process.

EMOTIONAL STATE MANAGEMENT
State management is the key to shooting with precision accuracy. If the student's emotions are kept under control, they will be able to maintain precision accuracy in any environment. Let's face it; if you took all the emotions out of the shooting process, the shooter would transform into a biological atomatron and shoot with machine like accuracy. We will provide you with teaching and communication techniques that will keep your student's emotions in check so they can learn the shooting process easily, without any aversion to the firing process. That's right; you really can eliminate the dreaded "Flinch" by modifying the way you communicate to the student!

Professional athletes talk about going into the "Zone of Peak Performance". You will learn what it is, how to achieve it, and how to get your students to enter it on demand so they can transfer the precision accuracy they achieve on the range, to the street.

Sometimes an officer is caught off guard and experiences a "Startle Response". Sometimes they will experience a startle response on the range when someone else releases a shot. They may experience it on the street when the bad guy pulls a gun and starts unloading on the officer.   FACT: You will learn how to teach your students to minimize and/or instantly recover from a "Startle Response" to gain control of their emotions and shoot with absolute confidence and accuracy even under extreme conditions.

A NEW AND EFFECTIVE WAY TO TEACH SAFETY
Most people don't consciously violate the rules of firearms safety. You will learn the neuro-psychological causes of unintentional, careless, and negligent discharges. More importantly, you will learn a new and powerful technique that cements safety habits into your student's unconscious. We will provide a teaching technique that will program the brain to send up a red flag if the primary rule of firearms safety is violated at the unconscious level and eliminate the possibility of an accidental discharge.

MARKSMANSHIP - THE FORMULA FOR SUCCESS
We often teach the "what" but we don't always teach the "how". We will provide you the science behind the neuro-psychology of marksmanship. It is the science of the process that reveals the "How's".
EXAMPLE #1: Many instructors tell the student to; "Look at the Front Sight." (We did too for years.) This tells the student what to do, but not how to do it. We have learned that the eye must make a series of saccade and pursuit movements in a very specific syntax to achieve precision accuracy quickly and efficiently. We will provide you with the scientific process and the syntax required. The eyes must be trained just like any other muscle group involved in the shooting process.

EXAMPLE #2: Many instructors tell the student to: "Press the Trigger."   The question becomes "How" to do that? How to isolate the trigger finger from the rest of the hand so it moves independently and doesn't disturb the alignment of the sights? We will provide you with the scientific process for creating a clear "neuro-pathway" from the brain to the trigger finger so the student fully understands how to compress the trigger and it moves independently from the rest of the hand.

We'll also show you how to create a cybernetic loop for the Front Sight to become a stimulus for a conditioned response on the trigger at the unconscious level. This way the shooting process becomes fully automatic and will leave the conscious mind free to strategize and execute tactics.

CONSISTENCY & INTEGRATION
As you know, getting the student to shoot with consistency has always been challenging. You will learn how to integrate a "Pre-Shot Routine" (a series of Visual and Kinesthetic processes) into the shooting process to gain consistency and accuracy with every shot. We'll show you a simple way to "anchor" the shooting process so precision accuracy is the norm, and a shot outside the group is an anomaly.

You will learn how to use a hypnotic process to create muscle memory without having to shoot thousands of rounds of ammunition and spend hundreds of hours of repetition trying to integrate the skill. Once the newly learned information is programmed to the unconscious, the techniques learned will be as automatic as driving a car.

THE "NEW" COMBAT MIND
In order to fully understand the skills required to win a gunfight, we will analyze the complexity of the problems faced by the officer in a confrontation and strategies that will give them the winning advantage and the tactical edge. It is important to remember that tactics without accuracy is like pancakes without syrup. The two components must complement and support each other.

You will learn a new and critical technique that can be integrated into the "color code" (white, yellow, orange and red) that will give the officer the needed "Key" to keeping their emotional state under control.

We will demonstrate why an officer will hesitate or experience inaccuracy on the street. We will provide you with a series of exercises that will provide the officer the tools to eliminate any hesitation and inaccuracy, that would prevent them from achieving peak performance when faced with a life threatening assailant.

WORKING WITH A SHOE-STRING BUDGET
With today's economy it is more important than ever that you maximize your training dollars.   If you could reduce your department's ammunition expenditure up to 50% and reduce the amount of required training time by 70%, while enhancing every trainee's skill level in the department, you would be providing your department a great service.   You may ask; "How did I come-up with 50% reduction in ammunition and a 70% reduction in training time?" Please read through the testimonials and review the results of our students. Unlike the hype you see on TV Infomercials that read: "results are not typical", this is NOT true with our results. The results we are able to achieve are true and very typical. Don't take our word. Take a moment to read the testimonials from others who like your self may have been skeptical before they attended this program. Please check out what others achieved who invested to train with us.

Respectfully,

Matt & Sherrie Seibert

Insight Firearms Training Development