Marketing Value for Your Competitive Edge
 Value is not just about money. It is the full package of tangible and intangible benefits that your business offers to your clients. During tough economic times, managers may be tempted to drop the price of services rather than to promote and feature the value of the life style advantages available at their communities. In fact, dropping the price of your services may backfire! Value marketing is an intelligent alternative to pushing the dollar panic button. In the recent edition of ADVANCE for Long Term Care, my colleague, Elizabeth Ziemba, and I have written an article entitled " Marketing Your Value" to offer advice about creating effective marketing materials that focus on value rather than just price. Balancing value and price is a key part of successful marketing. Do you have the right mix? Stackpole & Associates understands the health care market and the research behind the value + price equation in all economic climates. Our research tells us its the smart thing to do. |
