Marketing strategies to reach and attract medical tourists who require complex medical care are completely different from marketing campaigns designed for the most casual international health and wellness traveler.  The psychological profiles of international patients seeking medical procedures that are complex require marketing plans featuring competent, confidence building messages rather than the "fun in the sun" campaigns designed for medical travelers seeking low acuity treatments.  Understanding the different between these two market segments is vital to achieving success in the medical tourism industry.

According to Mr. Stackpole, "There is a vast difference in motivational factors between someone having an orthopedic or cardiac procedure as opposed to someone having a minor cosmetic or dental procedure.  Understanding the unique psychological characteristics between these two types of international health travelers is vital to creating marketing campaigns that will reach and attract these types of clients".

As more and more countries identify medical tourism as a national priority, competition for international patients who require complex care are a ripe target market in that they purchase high cost, high margin medical care as well as staying in country for an extended period of time.  These types of international visitors are a substantial value added to the local economy and are going to be the focus of more and better targeted marketing efforts. 

Marketing tips and other helpful hints will be provided as part of Mr. Stackpole's presentation to help organizations secure the types of clients they seek.