When Dennis and Elissa Sargent contacted Stackpole & Associates to help them launch Windsor Place of Wilmington, a new assisted living residence, Irving Stackpole felt confident that focusing on the fundamentals of marketing would ensure the success of this new venture.  By applying marketing basics aggressively and in an integrated manner, the marketing campaign created by Stackpole & Associates has set the foundation for long-term success at Windsor Place.

 

The marketing campaign clearly focused on the five Ps of marketing to integrate all the media outlets - direct mail, advertising, radio, billboard, and outreach events - for consistent messages and uniform visual appeal.  In addition to the standard components of the marketing campaign, Stackpole & Associates added a dash of creativity to the marketing mix.  Promotional portfolios were created containing information about the amenities and benefits of Windsor Place and were mailed to Elder Law attorneys whose clients would be likely clients for Windsor Place. 

 

The marketing campaign is paying off.  Windsor Place opened on October 8th and is filling up as residents begin to move in.  The marketing campaign continues strong and inquiries arrive every day from individuals interested in learning more about the residence.

 

Crazy or savvy?  The economy may be crazy but the Sargents are savvy.  Stackpole & Associates' solid market research demonstrated that there is a demand for assisted living housing even during uncertain economic times.  An intelligent, focused and aggressive marketing campaign demonstrates that a business can succeed even in this crazy economy.

 

Let Stackpole & Associates work with your organization to apply marketing basics to marketing campaigns that work.  Contact us today at istackpole@stackpoleassociates.com. 

In anticipation of the World Medical Tourism and Global Health Conference in Los Angeles, California on October 26 - 28, 2009, the team at Stackpole & Associates has published Medical Tourism Marketing. 

 

Written by the marketing experts from Stackpole & Associates, Medical Tourism Marketing includes the five Ps of marketing, creating effective marketing messages, crafting emails that work as well as developing and maintaining effective web sites.  Also provided is an article by immigration attorney, Elizabeth Ziemba, describing the in's and out's of medical tourism visas.
 
A special bonus feature is "Ten Terrible Marketing Mistakes Made by Medical Tourism Businesses".  Don't commit these marketing mistakes that undermine the success of your organization!
 
Complimentary copies of Medical Tourism Marketing will be available at the World Medical Tourism & Global Health Conference from representatives of Stackpole & Associates who will be attending the conference.  Irving Stackpole is presenting a marketing workshop at the conference on Monday, October 26th and all attendees to the workshop will receive a free copy as part of Irving's presentation.
 
The book will go on sale on the Stackpole & Associates web site on Sunday, November 1st for the price of $9.95 USD plus postage.  You can order copies through PayPal on the web site or contact eziemba@stackpoleassociates.com to pay by check.
 
Order your copies now and start growing your medical tourism business today!