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Greetings!
This month's newsletter has several items of interest for you - tips for increasing the number of short term rehab patients, a "Guide to Giving Back", and upcoming conference presentations. |
| IMPROVING PATIENT MIX |
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| Attracting Rehab Patients
With tightening financial pressures facing skilled nursing facilities, continued success mandates that managers increase the preferred patient population mix to include more short term rehab patients. The competition for these patients is tough so what can you do to bring in patients with higher reimbursement?
 One way to attract short term rehab patients is to communicate your facility's favorable outcomes to current and prospective referring physicians. Remind doctors of your special programs, skilled staff, and other attributes that make your facility a great place for patients to come for short term rehabilitation. Identify three strong selling points and back them up with testimonials, pictures, and data.
 To get the attention of busy physicians, it is essential to develop key messages and deliver them in an effective way. Doctors are surrounded by gatekeepers and filters to prevent your message from getting to the healthcare provider. Plus they like to receive information in a certain way that makes life easier for their busy lives. Read our article, " Cultivating Physician Referral Resources" for some suggestions to improve your communications with doctors.
Stackpole & Associates has the skill and experience to design and deliver the information physicians need to influence their referral decisions. Contact me today to discuss how we can help you improve your patient mix and increase the number of patients with higher reimbursements. |
| "GUIDE TO GIVING BACK" |
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| New Book by Senior Associate
 It isn't always easy for people to make intelligent decisions about donating their time, services, and money to meet their own giving goals, and at the same time, help not-for-profit organizations achieve their visions while avoiding scams and pitfalls. The book with the tongue in cheek title, " The Complete Idiot's Guide to Giving Back", written by Stackpole & Associates Senior Associate, Elizabeth Ziemba, is designed to help people define their giving goals in a variety of ways from the tried and true to the innovative.
In addition to her work with Stackpole & Associates, Elizabeth founded and manages the nonprofit, SHARED, which is dedicated to improving access to medicines for the world's poorest people. A portion of the proceeds from the sale of the book will be contributed to SHARED.
We at Stackpole & Associates are committed to improving health care for people everywhere. The purchase of the " Guide to Giving Back" can help you improve your charitable giving while benefiting people who live in extreme poverty. |
| UPCOMING PRESENTATIONS |
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Hope to See You at these Conferences
Please visit the " News and Events" section of our web site to view presentations from past conferences as well as to see upcoming events. I hope to see you at these or other conferences to discuss the issues that are of importance to you. In the meantime, please contact me with any questions you have about marketing, market research, and organizational development. | |
Let Stackpole & Associates help you use your marketing dollars wisely. Contact me today at istackpole@stackpoleassociates.com or call me at (617) 739 - 5900 x11. I look forward to hearing from you.
Sincerely,
Irving Stackpole, RRT, MEd, President
Stackpole & Associates, Inc. |
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