Need some ideas for inexpensive yet effective marketing tools? Keep reading!

Every day more people turn to the Internet to search for reliable information about health care and wellness services. An effective web site can be an excellent marketing tool to promote your services and bring you the customers you want to grow your business.

 

In the article "Web Marketing Explained" that appears in the May 2009 issue of Care Management Matters, Stackpole & Associates' Senior Associates, Jason Summerfield and Elizabeth Ziemba, review the rationale for having a web site and provide key characteristics of web sites that work. Improving your existing web site or investing in a web site can be great ways to use your marketing budget.

 

Taken in conjunction with the article appearing in the April 2009 issue of Care Management Matters, "Effective Email Campaigns", learn how email campaigns can be cost-effective ways to communicate vital information about your services while inviting current and prospective clients to contact you.  Whether providing important information or announcing new services or events, email campaigns are affordable marketing communication tools.

 

Stackpole & Associates can assist you with web site design, development and implementation as well as craft email campaigns and other marketing materials to help you build your business in this challenging economic environment.  It is the perfect time to re-evaluate your marketing position to ensure that your current resources are being used wisely.  Plan now so that you maximize your current investment and be ready when the economy improves.

 

With budgeting pressures in mind, cost effective marketing strategies were the topic of the presentation given to the United Health Association. Entitled "Chicken Little was an Optimist: Marketing in Challenging Times", clients are coached to use existing resources to generate new leads and increase business.

 

Do you have a customer referral program for your employees? Find out how to set up a successful program that will increase employee satisfaction while bringing in more business.  Have questions or need help with a referral program?  Get in touch with me and let's talk about how Stackpole & Associates can stretch your marketing budget.

 

The Latin American Medical Tourism & Health Tourism Congress was scheduled to be held in Monterrey, Mexico from April 27th to April 29th.  The Medical Tourism Association took the responsible action of canceling the conference as the swine flu epidemic continues to spread.  It is a solemn reminder that germs to do not recognize geographic boundaries as well as affirming the importance of the work done by our health and wellness clients. 

 

My presentation, "The Impact of the Current Economic Situation on Medical Tourism", was put on hold.  It is our hope that the panel discussion that was to be held at the conference will be made available as a free webinar. 

 

An email will be sent out when a date and time is set for the webinar

so stay tuned!

Effective marketing campaigns don't have to be expensive but failing to maintain marketing efforts when times get tough can be.  Let our team at Stackpole & Associates help you achieve your business goals.  Contact me today to explore how we can help.  

 

Sincerely,