Singapore's recently signed agreement with Dubai's Department of Health and Medical Services will increase the number of medical tourists from the Gulf States to Singapore. Based on the quality of care and geographical location, Singapore is a major competitor to South Korea. Other countries are fighting for business from the Gulf States as the economies in this region are faring better than the rest of the world.
Build on the FAM Tour Connections 
The December 2008 FAM Tour introduced key decision makers from the Gulf States to the high-quality health care services available in Korea and opened the door to new relationships with people from the Middle East. These relationships need to be nurtured and developed. Health care providers must follow up on the recommendations and suggestions elicited before, during and after the FAM Tour.
Let your guests know how their issues and concerns are being addressed and that their business is important to you.
- Is halal food available to prospective Gulf State patients?
- Are Arabic translators ready to facilitate the delivery of health services?
- Has a prayer area been created to allow for religious practices?
Communicate your progress and future plans to welcome patients from the Gulf States. Singapore has apparently already done this and South Korea must publicize its competitiveness for these desirable clients!
Compete on Price and Value
South Korean health services have both quality and price advantages by almost any standard in the world - this equals tremendous value. Overall, South Korean health care providers can compete favorably with Singapore on the issue of cost and value for money. Health care budgets are tight everywhere and purchasers of health care services like to negotiate good deals. Offer the best health care in the best setting for the best price. South Korea can win this fight for the medical tourist patients.
Promote the Unusual and Exotic
Patients from the Gulf States may travel for medical care to enjoy visiting new places and experience different cultures. These same patients may have already visited Singapore and are familiar with its offerings. South Korea is Asia's best kept secret! Share the secrets of the beauty, hospitality and mystery that South Korea has to offer in your marketing statements. Partner with the travel sector to create enticing packages that combine health and relaxation. Singapore is known. South Korea is exciting and yet to be discovered.
