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| Winter Issue |
January 2009 |
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Greetings!
Given the current economic climate, implementing an effective and cost-efficient marketing strategy is critical for your business to meet new challenges in the coming year. |
| Leveraging Technology |
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| In the US:
Despite rising unemployment, staffing challenges continue with the shortage of health care workers an on-going issue. While nothing can replace the human touch, employers are turning to technology to increase efficiency such as electronic medical records or to create greater independence for the people they serve.
 Stackpole & Associates is working with Windsor Place of Wilmington, a purpose-built assisted living facility opening mid-year that will offer its residents state-of-the art technology using interactive flat screen televisions. Residents can order prescription refills, groceries, or movies with a few touches of the screen. Other technological solutions will be offered as well.
As one of the first communities to offer interactive technologies designed for mature consumers, Windsor Place of Wilmington, with the assistance of Stackpole & Associates, is setting the standard for leveraging technology to benefit its clients and their families while reducing demands on staff.
Can Stackpole & Associates help your business integrate technology to create better service for your customers? |
| Low Cost Marketing Solutions |
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In the UK:
Increased competition arising from the introduction of personal budgets has social care providers looking at marketing solutions in a new way. Stackpole & Associates is working on a low cost package of solutions for the UK market to be introduced at the beginning of March when I speak at the Care Showcase 2009 on Thursday, March 5th at the Copthorne Hotel, Effingham Park, West Sussex. My presentation will focus on efficient marketing solutions for the social care sector so sign up for this free event.
We offer cost-effective marketing services to all our clients, regardless of where they are located. Regardless of the location, or the size of your marketing budget, Stackpole & Associates can maximize the impact of the money you spend to promote your services. Contact us today to find out more. |
| Global Competition |
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Worldwide Trends
The medical tourism industry is growing by leaps and bounds as millions of people look outside their own communities and countries for lower cost, high quality medical care from dental work to heart transplants. Stackpole & Associates is helping healthcare providers and facilitators locate and identify patients who seek their services.
 In February, I will be giving a one-day marketing seminar as the guest of PROCOMER, the agency designed to facilitate trade with Costa Rica and will address members of the medical tourism industry.
 Looking ahead to September, both I and my colleague, Senior Associate, Elizabeth Ziemba, will be presenting at the World Medical Health Tourism Conference in Phuket, Thailand. My presentation will focus on marketing to reach international customers while Elizabeth will speak about medical tourism visas. Care to join us? Contact me for more details about this conference.
Is it time for your business to increase its profile in the international marketplace? Ask us how we can help. | |
Please contact me today at 617- 739-5900 x 11 to discuss how Stackpole & Associates can help you squeeze the most out of your marketing budget.
Sincerely,
Irving
Irving Stackpole, President
Stackpole & Associates, Inc. |
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