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December 18, 2008
Greetings!

It was a pleasure meeting you and touring your center on our recent FAM Tour.  Learning about the Korean health care system and the services you have to offer was an exciting discovery.  I hope we can help you to increase the number of international patients benefiting from the high quality services you provide.
Marketing Audit
 
There are a number of ways that Stackpole & Associates can help your business, and I suggest we start with the basics - a Marketing Audit.  A Marketing Audit reviews the materials and messages you present to prospective international customers and patients including videos, PowerPoint presentations, brochures, business cards, bags, and name badges.  The Audit analyzes these materials from your customers' perspectives to determine their effectiveness and consistency in terms of key messages, appropriateness of images, language, and visual impact, especially of the printed materials and web site.  Our team will conduct this analysis and provide a report with our specific findings and definitive, actionable recommendations designed to attract more international patients.
 
Marketing materialsBecause we have already toured your facility, we can add our personal observations from the FAM Tour to the report.  We believe the Marketing Audit is the first step in the process of working together to achieve the goals of increasing the number of international patients at your facility.  If you have questions or would like to pursue another course of action, please feel free to contact me to discuss how we can work together.
 
To proceed with the Marketing Audit, a complete package of all your printed marketing materials should be sent to us.  As a courtesy to you for hosting us on the FAM Tour, we are making this Audit available to you at a reduced rate of $3,500.00 US.  Wiring instructions can be provided at your request.
Again, thank you for taking the time to meet with us during the FAM Tour.  We are very impressed with the health care services available and look forward to working with you to share the good news about Korean medicine with more international customers and patients.
 
Sincerely,
 
Irving
Irving Stackpole, President
Stackpole & Associates, Inc.