 Our FAM Tour of eleven health care facilities in four days was educational and gave us insights into the Korean healthcare market which we have shared with CKMP in a report. The report is designed to help CKMP and its members enhance and expand their marketing efforts to attract more international patients to Korea.
CKMP is to be congratulated for bringing representatives from the Gulf States to Korea for the FAM Tour. Drs. Mohamed Sulail, Mohammed Saleh Latif, Saleh Al Mesabi and Hisham Alrabi, (pictured with Dr. Kim of the Yeson Voice Center), provided invaluable feedback about the services offered by CKMP members as well as being charming fellow tourists.
Attracting international patients from the Gulf countries represents an excellent opportunity for Korean health care providers if they are ready to meet the special needs of patients from that part of the world. It was my privilege to present a workshop on marketing to international patients to CKMP and its members. The full presentation as well as other marketing information is available at our website at www.stackpoleassociates.com/resources/index.shtml. This presentation along with the report provided to CKMP contains valuable information for CKMP members to sharpen their marketing efforts to meet the requirements of international patients. |
