Professional Learning Institute

 Hii! The Advisor
Home Inspector Info
An Occasional Journal Of The Oddly Weird &
Transitory In Business Life
Vol.1 No.1                                                                                                                                                               March 8, 2009  
   Say Hello!  Hii!
 
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   This week, your Professional Learning Institute, unveiled two new info services for home inspectors -- plus three brand-new CE courses.
   Breaking News brings all Kentucky home inspectors the latest news, such as regulatory developments, new CE courses, and new construction materials and techniques.  Free to all licensed home inspectors, it comes out roughly every six weeks, depending on the news.  Breaking News was first to tell you about the KBHI's new Advisory Bulletin.  You get Breaking News only from PLI.
   Hii - The Advisor is an exclusive free service limited to PLI alums.  All PLI grads also get Breaking News, of course.  Hii, short for "Home Inspector Info," takes Breaking News the next step - with business and marketing help, networking opportunities, and special bargains, just for PLI home inspectors.
    To better acquaint all home inspectors with PLI's benefits -- in addition to cutting edge courses -- this premier issue of Hii - The Advisor goes out to PLI grads and to inspectors who have not yet attended PLI.  Future issues, starting with the next issue (vol. 1 no. 2), will be limited to inspectors who have taken PLI courses.  For the latest info, classes and support, call PLI!
      Please take advantage of our upcoming "Tips"    feature to share trouble spots or pass along insights.   
For the latest CE,
sign up now - call 502-896-2020.
 Register Now!  Pick a Session-14 hours -2009 CE
 
March                 16th & 17th         Monday & Tuesday
April                    17th & 18th         Friday & Saturday
  **Thunder Over Louisville Saturday Night!***

May - Reunion    22nd & 23rd        Friday & Saturday
June                    15th & 16th         Monday & Tuesday
 
14 Hours CE Home Inspector Training - Louisville
Get in and Get out.
 
Day 1:  Ky Law & Regulations 3hrs  CE-1002-02  8 - 5pm
             Standards Of Practice 6hrs  CE-1002-02        
 
Day 2:     New CE course
            SOPs                                                       8 - 9 am
            Manuf Housing 3hrs  CE-1002-02            9-12 noon
            Home Insp Mkting 2hrs  CE-1002-BUS2   1 - 3 pm
Get This.
IRS Says "Save Some Money!"

Really!  

     Recently, the IRS released a list of 11 important changes that affect business tax returns for 2008.  Some key changes:
     Standard mileage rate: Mileage reimbursement for business-use of cars and trucks got split into two parts for 2008, when gas doubled in price.  It was 48.5 cents per mile throughout 2007.  For 2008, it went up to 50.5 cents for the first half of the year.  Then gas prices skyrocketed, so the IRS raised to 58.5 cents for the second half of 2008.  As if things weren't complicated enough already.  Still, pennies add up - especially driving to every inspection.
     Business depreciation write-offs: Buy equipment; save on taxes.  To goose business growth, depreciation (Sec. 179) for business equipment or property went up for the 2008 tax year only.  The business  write off is up to $250,000 in qualified purchases -- double the amount in 2007.  In addition, your purchases can total up to $800,000 in all (up from $500,000) without reducing your first-year depreciation write-off.  (We're not really loosing sleep over that part!)
     If using the Section 179 deduction doesn't cover all you spent, you can use a greatly expanded, first-year special depreciation deduction for up to 50 percent of the remainder, up to the $800,000 limit. For 2008, this special deduction also includes vehicle purchase costs.
     In 2008, if you bought a vehicle for business use, you can depreciate up to $10,960 for cars or $11,160 for heavier trucks or vans through this deduction. Anything less than 100 percent business use of the vehicle reduces the deduction.
     S corporation income: Good news for S corps with income like rent payments or  investment returns. It will be reclassified as regular income, not "passive income," starting with tax years beginning after May 25, 2007.  That lowers the tax rate and it makes losses in 2008 deductible.  Previously, losses on sales of assets categorized as "passive" income usually were  not be deductible.
     Work opportunity tax credit: Hire somebody who really needs the work - and get a tax break.  This tax credit program rewards businesses, dollar-for-dollar, for hiring particular categories of disadvantaged workers.  The list of qualified workers has been expanded too.  It now includes workers in distressed rural areas, older residents of high-crime communities and more veterans.  The program was extended to cover hires into 2011.


Paying for Free Money?

Hard times breed hustlers and scam artists.
    "You can't see who's swimming naked until the tide
goes down," investor Warren Buffet famously quipped.
     Maybe you've seen one of the nearly 70 websites
promising "free government grants" - yours, they promise, if you just pay them a measly $3,000 or so upfront. Give 'em your green - and, whaddya bet? - it's gone.
     There's no such thing as free government
grant money for your business.  In reality, there are
very few government grants available to start or expand
a business. For more authentic information about
government grants, check out Separating Myth From
Fact: The Truth about Free Money and Grants
You can download it at:  
www.ksbdc.org/wp-content/uploads/grants-brochure.pdf.
     The federal government does provide some
grant funding for small firms that offer innovative
solutions in certain specialized areas of research and
development. These funds are not for general business
operations.  They're focused on research, development
and commercialization of unique products or services
that are beneficial to both government and society.
For additional information on the Small Business Innovation Research(SBIR) program, go to www.sba.gov/sbir or www.zyn.com/sbir.
     While government grants aren't a viable source of
funding for most small businesses, you may be able to obtain a loan or other type of financing. Additional information on financing your business can be found at
www.ced.ky.gov/SMBD/funding.aspx.
In a Jam?

Out of time?  In a special situation?  Call.  PLI offers private tutoring and other special individual instruction.  Call Lorri.  502-896-2020. KBHI:CE-1002
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We hope you find this helpful  Please remember this is an informational and reporting service only and is not legal, accounting, tax or other professional advice, which is not a substitute for, and can be supplied only by, a knowledgeable professional in the appropriate field acquainted with your individual situation.  Readers should rely on their own professional advice, rather than any news or publication.
  We're all in this together.  PLI stays closely tuned to industry and professional developments, though PLI does not endorse or favor any candidate or contribute to any campaigns.  Updates on selected topics may be available.  Please call.
Quick Links
Here's Some Stimulus 4U!

  Big Banks.  Bad banks.  All we hear about is big, bad and ugly.
    But buried in the stimulus package is a handy small business loan.
    It raises the limit the Small Business Administration ("SBA")
can guarantee - to 90% of the loan - and it authorizes the Small Business Administration to temporarily eliminate or reduce fees for its flagship loan-guarantee programs.  Those programs pretty
much take the risk out of SBA loans by insuring lenders against default by small business borrowers.
    Need cash now?  For small businesses needing quick relief, there's "small business stabilization
financing" - loans to pay off existing debts.  Under the program,the SBA can issue or back loans of
up to $35,000.  Businesses then use the money to make up to six months of payments on previous
loans.  Interest on "stabilization financing" is fully subsidized, and no payments come due the first year.  Borrowers must repay them within five years.
    There's not much time.  The SBA's emergency financing - and cash - won't last long.  Who
doesn't want a bailout these days?  There's $630 million to fund loan subsidies and modifications, and only through September 2010. If the cash starts to run out, borrowers get priority over lenders.
Sources:  CNNMoney.com, Entrepeneur.com

To reach SBA: SBA Answer Desk, 1-800-U-ASK-SBA (800-827-5722),
www.answerdesk@sba.gov

Kentucky District Office:
600 Dr. Martin Luther King Jr. Place Rm 188, Louisville, KY 40202-2354. 502-582-5971.

 
Marketing Memos:
Logo Magic

The Nike "Swoosh" was rated "Best Logo" recently by Entrpeneur.com.  Why does the logo click?  "It's so simple and visible at a distance.  Another logo might have been well-known but wouldn't have done the brand as much good if it had been more complicated," said Laura Ries, president of marketing strategy firm Ries & Ries.  She also called it an "empty vessel." With no content baggage, it can be molded to any image Nike likes.  The Swoosh also embeds other images, some from childhood, like a teacher's "check mark" when you got things right.  It triggers an indistinct, amorphous cluster of associations, like "OK," "good work," and "nice job."  Those feelings spill over into the brand.  Nike paid Portland State University graphic design student Carolyn Davidson $35 for the Swoosh.  (She could've made more as a home inspector that day!) It's been the brand's mark since it was introduced on Nike footwear at the 1972 U.S. Track & Field Olympic Trials.
Lesson:  KISS.
Coupons: Expire or Die!

Starbucks Coffee still holds the record for Worst Viral Marketing Plague!   A free-coffee coupon sent by baristas (coffee makers) with no restrictions got passed along everywhere on the web, bringing more coupons in store doors than anyone ever imagined.  Finally, Starbucks said it wouldn't honor its own coupon - igniting a small bonfire.  "Word of mouth" works both ways!  Today, Starbucks Coffee has closed or sold more stores than it wants to count - kinda like the too successful coupons.  And it's  selling instant coffee.  Now, there's something to drive out for!  Remember the Country & Western hit "What Was I Thinking?"
  ©2009 Copyright Professional Learning Instittue4U, LLC; CE-1002.  All Rights Reserved.  Articles may be reprinted provided acknowledgement is given as "(c) 2009 Professional Learning Institute, Louisville, 502-896-2020" and users notify us with a copy in advance at www.inspecthomes4u@aol.com.502-896-2020