Do you know someone who just seems to have the Midas Touch when it comes to their business?  We do too and in this newsletter we want to share a few of their secrets with you.  We all know that the basis for success in our industry includes proper training and a deep appreciation for the animals we share the planet with.  Even so, I have met many truly compassionate people with topnotch skills who admit to being frustrated that they do not have more clients or haven't seen significant growth in their practice.

Running a successful animal massage practice takes a many-pronged approach, but the rewards far outweigh the effort needed.  Let's look at three ways that you can add value to your business and dollars to your bottom-line.

You already have an impressive set of skills for providing quality massage to animals.  But ask yourself how long it's been since you added to your skill set.  Maybe your practice could benefit from a workshop or two to add variety to your service offerings.  If you are already doing massage, have you considered acupressure or specialized techniques such as myofascial release, Shiatsu or connective tissue approaches?  We offer workshops in all of the above.  We also have advanced training levels for performance massage and rehabilitation massage which can open doors to completely new markets.

Ok, what if you have a wide variety of skills and training, but you still want to see more growth.  Have you considered adding a high-quality product line to your menu for the benefit of your clients?  ViMiere products and Sorhorse Aromas (soon to become AScent Aromas), presented in this newsletter, both offer high-quality products made with natural healing ingredients.  Support your sessions by using these products during a massage and offer them to your clients for purchase to help retain the benefits of your work between sessions.

Lastly, NWSAM recognizes that for some, the most challenging part of being an animal massage practitioner is selling ourselves to our clients.  So we have created a series of "skill camps" to help build your confidence in all aspects of your business from presenting to a group, marketing, writing your business plan and creating a network within your community.  Attend any or all of these skill camps to transform your business.

Remember that the staff at NWSAM is dedicated to your success in class and beyond.  Contact us with your questions and suggestions.  We love to hear your stories so that we can celebrate your success!