There are always hot buzzwords in the food industry centered around the latest trends, but a trend that seems to be here to stay is diners wanting to know that items were made locally or organically or have been crafted fresh in your kitchen.  Using carefully worded menus around your "artisanal" items can really benefit your business.

But, don't just add buzzwords to your menu for the marketing power.  You probably don't have the staff to make all of your items from scratch or you may not have a relationship with a local farmer for all your produce, but you should highlight items that are grown locally or made from scratch in-house. 

This article from Flavor & The Menu highlights how some bigger chain restaurant groups are highlighting their artisinal items the right way.