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 January 11, 2011
 
Happy New Year!
Time to Jumpstart Your Fundraising Machine
Need a Bigger Email List?
Call us to learn how "Email Append" can grow your list, NOW. 
(888) 486-8156 
More Website Traffic = More Donations and More Supporters
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Red State New Media
 
Hello Friend! ,
 

Happy 2011Happy 2011!  And, yes, welcome to the 2012 campaign cycle!  If you are planning to run for office in 2011 or 2012, it is time to develop your most valuable campaign asset - your email list.  But, the most valuable email list is the one that you build yourself and that takes time.  So, whether your election day is in 2011 or 2012, start now to make sure that your email list will be robust enough to raise the money you need to be successful.

What is Your Plan for Building Your Email List?
Build Email ListBuilding and cultivating your email list should be a top priority for any candidate or organization.  It is an asset that, properly managed, will generate donations, volunteers and preference for a campaign or cause.  When you have a good email list, you have many options available to you as to how to use that list to raise money and recruit volunteers. 

 

The buzz may be all about social media: Twitter, Facebook, etc., but the proven money is in email.  While a campaign or organization can benefit by effectively including a variety of social media in a comprehensive online campaign, don't expect a few "Tweets" or a Facebook page to compensate for a lack of a consistent, creative, content-rich email program.  It's the digital equivalent of the reliable direct mail program ten or fifteen years ago.  But, today, email provides a much better return on investment and can be executed much more quickly.

 

For most campaigns and organizations, one of the biggest barriers to the effective use of email is the lack of a good list.  We have a number of ways to build a list, but one of the best ways to kick-start your list is to get your voter file from your registrar (or any other postal mailing list you have) and put it through email append, a process that matches your file to one that includes email addresses.   Once you have your appended list, there are many techniques for building that list.

 

How Much is Each Name on Your List Worth?

One of our clients (a Republican Party in a large county) measured the impact of their email program on their fundraising results.  Once we launched their Value of Email Listnew website, they started to receive unsolicited donations, which was great.  But, even more interesting is the fact that 70-80% of those unsolicited donations were in direct response to an email newsletter that they sent.  Even better, over half were from first time donors!

 

They also found that email is a valuable asset in event promotion.  The first email invitation they sent resulted in a sell-out crowd for the event.  A bonus is that since they drove people back to the website to purchase the event tickets, they had all of the money in-hand before the day of the event.

 

In 2008, Barack Obama raised over half of his money online.  If you are not matching this benchmark, you are missing opportunities.  Red State New Media can develop an email newsletter to complement your website, build a list or handle a complete, turnkey managed email program for fundraising, volunteer recruitment and gaining voter preference.  Contact us to learn more!

 

Contact Us to Build a List to Jumpstart Your Fundraising

 
 Call Toll Free (888) 486-8156