Does your website have a lot of information but communicate almost nothing?  How could that be, you ask?  Websites with large blocks of text, few (if any) subheadings and no bullet points might as well be blank pages.  While the information might actually be interesting and useful, it will not be read by website visitors.  That's because people scan web pages; they don't read everything as they might in a book.  They scan the page looking to quickly find the specific information they are seeking or to find something that piques their interest enough to read a couple of paragraphs.  Large blocks of small text, unbroken by subheadings or bullet points become invisible; they have nothing to grab the attention of scanning eyes.