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One more thing, if you are a candidate paying a campaign consultant that isn't on board with placing a priority on new media, get yourself a new consultant! You need someone that will take the best from the past and leverage it with the best available today. If you are one of these "stuck in the past, we've always done it that way" consultants, get a clue. Ignore new media at your own and your client's peril.
When even 78 year old Rep. Ike Skelton (D-MO) is using email, Facebook, Twitter and YouTube, there is a message for all campaigns that it's time to get on board. Skelton is lucky to have a strategist that gets it.
"Skelton's entry into modern politics stemmed from a discussion a year ago with his longtime strategist, Michael Rowan, who warned him about the national mood. The GOP was painting Skelton as liberal for voting with Democratic House leaders. "We had to raise some money, we had to hire the new people and run a very modern campaign," Rowan said. "He understood."
(Read the entire article here)
New media (websites, email, Facebook, Twitter, YouTube - anything online) is made for quick action and rapid response. It is ideal for political campaigns and organizations that need to build a following and inspire those followers to contribute both time and money to the cause. Compared to old school methods, the platforms are inexpensive or free, but that does not mean that you can neglect funding new media.
To reap the benefits of the media, time and skill must be applied and that is where the investment comes in. At a minimum, a paid staffer or outside consultant must be engaged to develop the strategy and direct the implementation, especially if volunteers are involved. Ideally, dedicated professional staff or consultants will also take over the implementation. Red State New Media offers these services and we also offer a complimentary, no obligation consultation to help you get started in the right direction.
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