We Can Turn a Dime into a Dollar. Can You?

Primary season is well underway and the run up to November is close behind. You need campaign fundraising and more. A well crafted email strategy is the ideal vehicle for raising money, recruiting volunteers and communicating with voters. Did I mention great ROI - return on investment? More about that in a minute.

For most campaigns and organizations, one of the biggest barriers to the effective use of email is the lack of a good list. We have a number of ways to build a list, but one of the best and quickest is to get your voter file from your registrar (or any other postal mailing list you have) and put it through email append, a process that matches your file to one that includes email addresses.

Back to ROI. You need an economical, effective way to communicate with as many voters as possible so that you can build a relationship that inspires them to support your campaign with dollars. That way is email. One client used his email appended list over a four month period and found that each name on his list was worth about $1.70 over that period of time. Would it be worth investing 10 cents to get $1.70? Another single mailing to an appended list produced 50 cents for each name on the list. What other investment will produce a 17:1, or even a 5:1 return?

What can you get for a dime? We can deliver an appended email address and mail 3 messages to that address for just ten cents! You just provide the original list and the content for the messages. We'll take care of the rest. We'll even design a graphic template for your messages and edit and proofread your content to make it as effective as possible.

Don't have a list to append? Want to send more messages? Need help creating content? Just call us. We can handle it all and we have lots of approaches for building an email program that will deliver for you. Our best advice: Start now!