How the Survey Helped
· Since he is not an incumbent, his
name recognition among the survey participants was very low. But, reaching out to them with a survey changed that. Not only have they now heard of him, many said that they were eager to learn more about him.
· About half of the survey's respondents asked for additional communication from the candidate, which provided a sizeable
boost to his own opt-in email list.
· Many of the survey respondents asked how they could help the candidate. These are
people ready to volunteer and donate.
· We
cleaned the list of undeliverable addresses (which was about 25% of the initial list).
· The candidate positioned himself as someone that is interested in what citizens want and in truly representing them - especially important in the current political environment.
People appreciate being asked "what do you think?".
· The
candidate learned what was important to voters in his district. Especially interesting was that there was one issue that was raised repeatedly by survey respondents that the candidate had not mentioned - great insight for the candidate!
· Now that the candidate has a good reading of what is important to voters, he can
better tailor his communication to effectively address those issues.
Whether you are an incumbent or a new candidate, an online survey can generate interest and goodwill for your campaign. You may also find that you learn something unexpected about how to communicate with voters more effectively. If you have a list from the registrar of voters or another candidate that you would like to convert to an opt-in list of your own, a multi-step process that includes a survey is a great way to go. Growing your own opt-in list is always the best route - it is the most economical and, by far, the most effective technique for communicating with supporters.
If you would like to learn more about the variety of ways to implement an online survey and how it can benefit your campaign, contact us. 
