1) Email

The buzz may be all about social media: Twitter, Facebook, etc., but the proven money is in email.  While we certainly recommend that a campaign or organization will benefit by effectively including a variety of social media in a comprehensive online campaign, don't expect a few "Tweets" or a Facebook page to compensate for a lack of a consistent, creative, content-rich email program.  It's the digital equivalent of the reliable direct mail program ten years ago.  But, today, email provides a much better return on investment and can be executed much more quickly.

One of our clients (a Republican Party in a large county), measured the impact of their email program on their fundraising results.  Once we launched their new website, they started to receive unsolicited donations, which was great.  But, even more interesting is the fact that 70-80% of those unsolicited donations were in direct response to an email newsletter that they sent.  Even better, over half were from first time donors!

They also found that email is a valuable asset in event promotion.  The first email invitation they sent resulted in a sell-out crowd for the event.  A bonus is that since they drove people back to the website to purchase the event tickets, they had all of the money in-hand before the day of the event. 

Building and cultivating your email list should be a top priority for any candidate or organization.  It is an asset that, properly managed, will generate donations, volunteers and preference for a campaign or cause.  Contact us if you'd like help building your list.

In 2008, Barack Obama raised over half of his money online.  If you are not matching this benchmark, you are missing opportunities.  Red State New Media can set up an email newsletter to complement your website, build a list or handle a complete, turnkey managed email program.  Contact us to learn more!