Greetings!
What's the most difficult, time consuming part of generating a new website? Finding the right marketing firm to work with? Waiting for the developers to complete the code? Not when you're working with Red State New Media! |
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Time is Money, Especially in Politics
It may surprise you to know that the element that is most time consuming for our clients is actually writing the content needed to populate the website. In fact, it is common for clients to take 8-12 weeks to complete the content outline that we send them! And, we have had website projects that have dragged on for nearly a year, with us regularly following up with the client to see how we can help them move their project along! Just how much writing are we talking about? Are you thinking something akin to "War and Peace"? For candidates, it's only about two pages: a biography and their position on four or five issues. For several of the other pages on the website, we send along suggested copy that we have already written that can be easily edited, or accepted as is.
Perhaps, most surprisingly, all of these clients say they are in a hurry to have their website live, typically to spur fundraising efforts. How much money could they have raised in the months it took to write content?
If you are a typical busy candidate, elected official or political organization executive or staff, it can be a daunting task to write the content for your website, email newsletter or other online media.
- First, it's time consuming and you already don't have enough hours in the day.
- Additionally, writing is difficult for many people: they have an idea of what they want to say, but, sitting in front of the computer, the words don't come.
We all tend to avoid that with which we are uncomfortable, so, the task is put aside for another day. In the meantime, online fundraising is non-existent. Every day delay is money foregone.
Red State New Media has the solution for the time challenged (isn't that just about everyone?). We will organize and write your content for you! We will reduce the amount of your time required to build your website to a fraction of what it would be for you to do your own writing. How? Following our initial consultation with you, we will send you an abbreviated content outline. You will identify existing source material that we can use as input (maybe an existing bio, articles, news stories, etc.) and send it to us, either by email or postal mail. Additionally, we will conduct phone interviews with you or your designate(s) to complete the needed input. You will be surprised at how much easier and quicker it is for you to talk through your background or campaign issues instead of having to compose it in writing! Don't know what to include about a particular topic? Don't worry, with our years of experience, we can coach you and provide ideas for your consideration.
Once we have your input, our experienced copy writers will go to work to complete your website or newsletter content. In a week to ten days, we'll submit the content to you for your review and approval. Once we receive that, we'll build your website. Most clients will have their website completed at least two months sooner than if they had written their content themselves, not to mention having devoted much less of their own time to it. Content rich newsletters can be competed on an even speedier schedule!
Wondering if this is for you? Consider this:
- How much money could you raise in the two months (or more!) that your website would be delayed waiting for you to compete your content?
- What else could you have accomplished with the time that you didn't need to devote to copy writing? Maybe squeezed in another fundraiser or two?
Call us today to learn how our content creation service will benefit your campaign or organization.
(888) 486-8156 |
