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August 4, 2009
 
Virtual Volunteers Generate Buzz for Your Campaign
 
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The emergence of social media sites like TwitterTwitter and Facebook has created the need for an entirely new YouTubecategory of volunteers...those whose efforts for your campaign take place at their home computer.  For those of us who have walked precincts juggling clip boards, carrying literature and being chased by dogs as we hunted  addresses in unfamiliar neighborhoods, helping a candidate from the comfort of our home sounds good.   Your volunteers will think the same, too!
 
Role of Virtual Volunteers
 
Building a network of supporters online takes a lot of time sitting behind a computer.  Many candidates take the first step of setting up a Twitter account and Facebook  page, but then go months between postings due to other pressing responsibilities.  Recruiting volunteers to serve as a Twitter  or Facebook Captain, would provide more consistent focus on these areas.  As captains, their role in your campaign is growing your network of online connections and ensuring that campaign messages are relayed to these online communities.  Similarly, captains can be recruited to oversee other social media sites.
 
The role of virtual volunteers is not limited posting on social media accounts.  Recruit a volunteer whose responsibility is to monitor the local newspaper and submit letters to the editor to support your positions or post comments to general news or blog articles that touch on your issues.  What about a virtual volunteer assigned to listen to local talk radio and call in when appropriate to bring attention your campaign? 
 
Expands Pool of Volunteers
 
Anyone who has organized precinct walks knows what a challenge it is to get volunteers  to show up during specific days and hours.  Willing volunteers are often hampered by conflicting work schedules, taking care of small children, inclement weather and physical limitations.  As a virtual volunteer  they can work any hours that fit  their schedule whether it is very late at night or during the day when the children nap or are in school.  Virtual volunteers are not slowed down by snow, sun or age.
 
Recruit Today for 2010
 
In prior years, with most volunteers deployed 60 days or less prior to a contested election, campaigns would not actively start recruiting volunteers until the later stages of the campaign.  Utilizing virtual volunteers to build your online presence requires recruiting those volunteers TODAY for maximum results.
 
If you are ready to start your new media campaign today, give us a call!
 
   
Toll-free (888)486-8156 
 About Red State New Media
 
Since 2003, Red State New Media has helped candidates and organizations inform, persuade, fundraise and win!  We combine carefully honed marketing skills with technology to provide our clients with a competitive edge.
 
Our business is helping Republican candidates and organizations succeed. 
 
Contact Us Today!
 
(888) 486-8156