Publishing Events

Member News

Equine industry veteran and pioneer Lua Oas Southard retired after a long and successful career in equestrian advertising, publishing and marketing due to health concerns. As the co-founder of Equine Resources International, LLC, Southard worked with many familiar names in the industry, such as Pfizer Animal Health, the American Equestrian Trade Association, Freedom Health, LLC, Outback Trading Company, E. Vogel Boots and Shoes, Tropical Rider and the Equine Network for more than 15 years. Southard has been active in the horse industry for 43 years, helping to launch Practical Horseman in 1973, serving as President and CEO of Southard & Associates, and holding the title of Director of Equine Marketing for all of the Cowles equestrian titles, before starting Equine Resources International, LLC. Always active in the industry, Southard is a Past President of American Horse Publications (AHP), a recipient of the AHP Chris Brune Spirit Award, and recently inducted into the AHP Circle of Champions.

Julie J. Bryant has been named Director of Marketing for the National Cutting Horse Association (NCHA). Bryant brings more than 20 years' experience to the equine industry, developing programs and promotional plans for the American Quarter Horse Association, American Association of Equine Practitioners, the American Paint Horse Association and Texas A&M University, among others, to playing a vital role in the marketing and publicity for the Mustang Heritage Foundation's Extreme Mustang Makeover and the World Championship of Colt Starting, Road to the Horse.

Natural Horse Magazine, a quarterly, magazine dedicated to the holistic care of horses, is handing its reins to one of the industry's most recognized holistic equine experts, Lisa Ross-Williams. This change begins with Volume 14, Issue 4 which releases to subscribers on October 1st, 2012. The magazine's new masthead will reflect Ross-Williams as the publication's new owner, as well as sporting the titles of Publisher and Editor-in-Chief. Ross-Williams owns Equi-Spirit Toys Company, and is the author of "Down-to-Earth Natural Horse Care."

The Equine Land Conservation Resource (ELCR) is proud to announce Holley Groshek of Lexington, KY has joined the organization as Membership and Marketing Director.  This position is responsible for building ELCR's brand identity and visibility within equestrian and conservation audiences, and will seek to grow and steward the membership base of the Bayer/ELCR Conservation Partners Program.  Highlights of Groshek's career include her recent work as Director of Administration and Equine Relations for the 2010 FEI World Equestrian Games Foundation, in addition to eight years spent as Executive Director of the Kentucky World Trade Center. 

The newest member of the American Farriers Journal team is Dennis Faulk, who is serving as Director of Media Sales for the equine division of Lessiter Publications. In this new role, Faulk will work closely with advertising director Alice Musser on growing magazine print sales, expanding the publication's electronic presence and working with suppliers who are part of the International Hoof-Care Summit that is sponsored each winter by American Farriers Journal. With 31 years of highly successful sales experience, Faulk previously served as the general manager of HorseCity.Com and spent more than 26 years with the equine publishing and other divisions at Morris Communications in Augusta, Georgia.

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