Jim Nissen

JIM NISSEN of SW!TCH Studio returns to an AHP seminar to present a session on "Designing for Fewer Pages" and offer Design Critiquing Sessions for Print Publications at the AHP "Ride Into History" Seminar in Colonial Williamsburg. For members who did not meet Jim in Saratoga Springs, NY in 2008, he is an upbeat, fun guy, filled with ideas and energy. He will also deliver the Keynote Address on Friday morning.

One-on-One Critiquing sessions with Jim Nissen will be held on Friday, June 1, 2012. Fifteen (15) 15-minute sessions will be available on a first come, first served basis. There is no additional charge for this session, but you must be an AHP member and attending the seminar to schedule a session. To reserve your critiquing session, click here.

Tanya Heins

 

Jody Jaffe and John Muncie

Join the dynamic journalistic husband and wife team of JODY JAFFE and JOHN MUNCIE for "Better Story Crafting" on Friday afternoon from 1:30 to 3:00 p.m. Good writing is good writing, regardless of the subject. As journalists, Jody and John teach the ABCDs of writing: Accuracy, Brevity, Clarity and the key to vigorous prose, Detail.  Their session will include lecture and short exercises, but they have an informal and hopefully, fun, approach to teaching. No hand raising, no sitting like bumps on a log. You can't be a good writer if you're not engaged.

Matt Bailey

Additional speakers and sessions will be announced online, so check the 2012 Seminar Page.  

American Horse Publications is pleased to announce the three Student Travel Award winners for 2012.

KATE LIGHT, 23, is a senior at the University of Maryland, College Park, where she majors in English. A horsewoman since age six, Kate worked through high school and college to pay for her horse's upkeep. A job as a therapeutic riding instructor instilled patience, strong work ethics and excellent communication skills. An internship at Practical Horseman led to an opportunity she couldn't pass up. Although she had to complete her undergraduate studies part-time, she enthusiastically accepted the full-time position as content manager of EquiSearch.com. Her future plans are to continue working in the equine publishing industry, specifically in online content, but she would also like to have an opportunity to write articles for both print and online publications.

SARAH JACOBS, 19, is a freshman at Rice University majoring in Ecology and Evolutionary Biology with a double major in English. Her career interest is to become a staff writer for an equine publication or freelance as a feature/news writer in addition to a career in equine veterinary medicine. Wherever Sarah's career journey takes her, one lesson she learned at a very young age is that if you fall of a horse, you always get back on. That lesson has stayed with her throughout setbacks on her high school magazine, learning new riding skills, or planning out her career goals. In addition to enjoying polo, dressage, trail riding and hunt seat equitation, Sarah is an advocate of helping others and the environment.

DANIELLE MORITZ, 19, is a junior at William Woods University where she majors in Communications Journalism & Public Relations and Equine General Studies (Equine Media.) Horses entered her life when she was ten with a horseback riding lesson. She was instantly hooked and began to work hard to become a competitive eventer. After deciding a show career wasn't for her, she discovered journalism in high school and it became her second passion. Together, horses and journalism led her to equine media. She aspires to gain the knowledge and experience to achieve her greatest dream of becoming an equine journalist.

The three travel award winners will be interviewed at the AHP seminar and one student will be announced as the 2012 Student Award winner at the Student Award Party on Friday, June 1, 2012. The Student Award winner wins a cash award of $1,000 plus an all-expense paid trip hosted by Publishers Press to one of their Two-Day Customer Education Seminars in Louisville, Kentucky, to have a unique experience to learn the printing process.

Make a Difference in a Student's Career in Equine Publishing

Donate to the 2012 AHP Student Fund Silent Auction and Raffle

Download STUDENT FUND AUCTION PLEDGE FORM 

How Free Speech and Social Media Fit Together

By Sara Hawkins | Published March 8, 2012  

Freedom of speech. Three words that get thrown around and written about so often that what the expression means is more about misinformation than truth.And misinformation can be detrimental to online professionals as they try to separate the wheat from the chaff and understand a right so important to the foundation of the United States that the founding fathers made it the first amendment to the Constitution to better clarify what rights belong to its citizens. This article will specifically focus on the portion relating to speech and how this applies to the online community. READ ARTICLE

A Marketer's Guide to Getting Past Email Spam Filters

Posted by Corey Eridon | Hubspot.com |January 9, 2012

Marketers spend a lot of time drafting poignant email copy, designing wonderfully branded email templates, and crafting succinct and enticing email subject lines that get open and click-through rates skyrocketing. But before hitting send, have you considered if your subscribers will even get the opportunity to read your email? READ ARTICLE

5 Ways to Reinvent the Press Release with SEO

By Vanessa Bugasch, Cision | Published in PR News Online | February 7, 2012

Social media has helped transform the press release and given it new life, a vastly larger audience and a huge role in generating traffic to your organization's Web site. To get the biggest bang out of SEO, you may need to change the way you write your release. Some basic, traditional best practices still apply, but here are five tips to keep in mind to optimize your releases: READ ARTICLE

The View From the Tree: 34 Tricks Print Mags Can Do That Apps Can't

By D. Eadward Tree | Published on PubExec.com |March 2012

It seems like only yesterday when we first heard about iPads and thought they were feminine hygiene devices. Now we in the publishing industry are talking so much about iPads, Nooks, Kindles, and their e-brethren (or is it e-sistren?) that we've lost sight of what ink on paper can do. READ ARTICLE