New Members
PUBLICATION MEMBER
Midwest Horse Source
CORPORATE MEMBERS
American Association of Professional Farriers, Inc.
Back on Track Products
MDBarnmaster
DIGITAL MEDIA MEMBERS
MyHorseDaily.com
SloHorseNews.net
College/University Member
Colorado State University College of Veterinary Medicine and Biomedical Sciences
Individual Members
Tafra Donberger
Jacqueline Leuener
Fran Severn
Murray West |
Board of Directors
2011-2012 
Stephanie, Diana, Chris, Summer, Patty, Whitney, Christine, Cheryl, Milt and Kim - Not pictured: Brian Sosby, Cathy Laws and Sandy Kucharski
President
CHERYL ERPELDING
1st Vice President
BRIAN SOSBY
2nd Vice President
PATTY TIBERG
Executive Board Members
SUMMER BEST
CHRISTINE HAMILTON
Immediate Past President
SANDY KUCHARSKI
Executive Director
CHRISTINE W. BRUNE
Directors
WHITNEY ALLEN
KIMBERLY S. BROWN
STEPHANIE CHURCH
DIANA DE ROSA
CATHY LAWS
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Publishing Events
AHP ANNUAL SEMINARS
May 31-June 2, 2012
Williamsburg Woodlands Hotel
Colonial Williamsburg, Virginia
June 20-22, 2013
Colorado Springs Marriott
Colorado Springs, Colorado |
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Member News
Kauffman's Animal Health, Inc. announced the addition of Larry Whitaker as director of sales and marketing. In his new position, Larry will provide sales and marketing support to expand the Kauffman's Equine Supplement line and the Lira Animal Health line of bovine nutritional supplements.
Dave Briggs has been named publisher of The Canadian Sportsman, the oldest harness racing magazine in North America and Canada's oldest magazine of any kind. Briggs, who joined The Sportsman in May of 1995, will also retain his position as editor, a position he's held since December of 1995. Briggs takes over the publisher role from Gary Foerster who remains as president of The Canadian Sportsman Ltd.
The Thoroughbred Times website was awarded the 2011 Media Eclipse Award in the Audio/Multimedia Internet category for its "On the Scene" video coverage of the 2011 Breeders' Cup World Championships during the 41st annual Eclipse Awards ceremony on January 16 at the Beverly Wilshire Hotel in Beverly Hills,California.
The American Paint Horse Association (APHA) has named longtime equine association executive Billy Smith as its new Executive Director to lead APHA into its second 50 years of operation. Smith spent the last 13 years with the American Quarter Horse Association in both marketing and information technology positions, ending as Executive Director of Information Technology.
Cheryl Erpelding has joined the Horse Advertising Network (HADN) as a Sales Consultant. Cheryl will be working closely with HADN developing new sales, building a sales organization and implementing new marketing plans to take HADN to the next level of its business growth. Cheryl is well known in the horse industry as CEO & Owner, Riding's Publications Inc.
Longtime AHP member, Equestrian magazine, has released the first issue of their new digital magazine, including a cover feature with reiner and music star Lyle Lovett. Published bi-monthly each issue will be available for download to your iPad through the Equestrian magazine app free of charge.
Norm Luba was named 2011 Friend of the University of Kentucky's Equine Initiative during the Kentucky Quarter Horse Association's annual meeting and banquet Dec. 10 in Lexington. Luba, executive director of the North American Equine Ranching Information Council, was recognized for his leadership, vision and work on behalf of the Equine Initiative.
Blood-Horse Publications and The Horse: Your Guide To Equine Health Care welcomes award-winning journalist Michelle N. Anderson as the new digital editor/producer for TheHorse.com. Anderson began her career at Appaloosa Journal in 1999 and earned the American Horse Publications (AHP) Student Award in 2000. She later worked as associate editor of John Lyons' Perfect Horse and has freelanced for numerous equine titles. |
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AHP 2012 Seminar Logo Revealed
One event that makes the annual AHP seminar come to life is the reveal of the seminar logo. The seminar name, "Ride into History," was submitted by Lua Southard of Equine Resources International, and voted for by the members. Barrie Reightler, a former AHP President and publisher of Mid-Atlantic Thoroughbred, has been designing the seminar logos for years. As always, she nails it. The 2012 seminar logo captures the history of Colonial Williamsburg with the AHP brand.
The annual AHP seminar is a not-to-miss industry specific event for those who are involved in the equine publishing world. While the opportunity to learn is paramount, the chance to network and share knowledge is even more valuable. Whether you are a publisher, journalist, photographer, digital media, PR professional, company or even a college or high school student, you should consider attending this worthwhile event on May 31 to June 2, 2012.
HOTEL HEADQUARTERS
Williamsburg Woodland Hotel & Suites, Colonial Williamsburg, Virginia
Williamsburg Woodland Hotel & Suites
AHP GROUP RATES
Superior Room is $119; Deluxe/Suite is $149 (Single/Double)
HOTEL RESERVATIONS
Deadline for reservations is April 27, 2012
For Online Reservations: https://resweb.passkey.com/go/13638 .
For Call in Reservations: 800-261-9530 (8:30 a.m. - 5:00 p.m. EST, M-F) Booking ID 13638 |
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AHP 2011 Seminar Highlights Now on YouTube
 | | American Horse Publications Seminar 2011 |
Whether you attended the 2011 "Hoofprints in the Sand" AHP Seminar in San Diego or wish you had, the highlights from last year's event are featured in this video as well as what attendees can look forward to at the 2012 "Ride Into History" AHP Seminar in Colonial Williamsburg.
Thanks, Rich Johnston at USTA, who videotaped and edited this footage of the AHP seminar in San Diego. Be sure to catch the special invite to Colonial Williamsburg toward the end.
Join fellow AHP members in Colonial Williamsburg for the AHP "Ride Into History" Seminar held on May 31 to June 2, 2012. As more information becomes available, members will be notified in the newsletter and online at the AHP website. |
The Best from Social Media Examiner
www.socialmediaexaminer.com
5 Tips for Making Your Brand More Social
By Phillip Davis | January 12, 2012
What message does your brand convey to socially engaged customers?
As we enter the golden age of social media, companies can no longer afford the luxury of tightly scripted, top-down messaging (e.g., "We're the best! Take our word for it."). Nor can a company simply opt out and remain silent (as epitomized in Northwestern Mutual's "The Quiet Company" ad campaign of years past). As social media channels have increased, so has the need to communicate effortlessly and simultaneously. Just as presidential candidates now face the constant scrutiny of a 24-hour news cycle, companies are being called on to respond in real time across multiple media platforms. This is not a time for hesitation. To market effectively, companies need a consistent, compelling brand voice-one that doesn't pause, mumble or clam up. Here are five ways to share your message comfortably and confidently.
READ MORE
Can Social Media Actually Make You Money?
By Patricia Redsicker | January 19, 2012
If you've ever asked the question, "Can I make money with social media?", you might have heard a variety of answers such as, "No!", "Maybe" or "It depends." Rarely (if at all) have you heard the confident and unwavering response, "Yes, you can!" In their book, How to Make Money with Social Media-An Insider's Guide on Using New and Emerging Media to Grow Your Business, Jamie Turner and Reshma Shah explain that there's a big difference between people who make money with social media and people who don't.
READ MORE
9 Tips for Integrating Social Media on Your Website
By Mallory Woodrow | Published January 25, 2012
Are you leveraging the power of social media on your site? Together, social media channels and your website should work seamlessly to promote your online brand. However, if you're like most businesses, you're probably missing out on potential interactions, impressions and ultimately sales. In this article, I'll dive into a quick how-to guide to ensure your business website and social media platforms are working together to maximize your online exposure. I've included examples from small- to medium-sized businesses that specialize in a whole host of fields to illustrate that you don't have to be one of the big players to take advantage of these simple tips.
READ MORE 9 Ways to Integrate Email and Social Media Marketing By DJ Waldow | Published February 1, 2012 Are you wondering how to add social media to your email communications? Email and social media marketing go together like Batman and Robin. They both can be effective on their own; however, when combined, their (super) powers can save the city and exceed your marketing goals.
READ MORE
Like reading these posts from Social Media Examiner? Then sign up at http://www.socialmediaexaminer.com/subscribe/ to get original Social Media Examiner content sent straight to your email inbox for free. |
Publishing News You Can Use
Niche Nedia Launches Yearbook and Blog Niche Media launched the Niche Yearbook online component. You can read 10 great articles just for niche publishers. Check out some of the vendors that do a great job serving the niche media market. http://www.nicheyearbook.com/. They have also just started a Niche Blog. Sign up for the blog to get updates just for niche publishers each week.
4 Tips to Keep Your Website Ahead of the Curve in 2012
By Lauren Hockenson | January 1, 2012 |Mashable.com
Sure, having a website for your business serves a practical need: to draw net-surfing users to your product or service. However, it's also much more than slapping on a run of the mill two-column template and calling it a day. Nothing kills an online buzz like a poorly designed or drastically outdated website. Dry and boring default templates, broken assets, confusing pages and invasive widgets do nothing but harm a page's style, which in turn reflects poorly on the company.
READ MORE
[New Ebook] A Practical Guide to Killer Marketing Content from HubSpot
Learn how to create relevant, remarkable content to generate more leads for your business!
Pick any day of the week and there's one thing on every inbound marketer's to-do list: creating new content. But constantly coming up with new content ideas can be challenging. Learn how to keep your content flowing with our new ebook, "A Practical Guide to Killer Marketing Content," which provides a step-by-step approach to help you handle the demands of constant content creation.
In this 38-page guide, you will learn:
- How to build buyer personas to better understand your audience
- How to conduct a content audit to determine your goals
- How to map content to your buying cycle
- How to create an effective editorial calendar
- 10 tips to create killer content
Start generating more leads for your business with great content. Download the free ebook today.
How to Build a Fan-Worthy Facebook Page By Starr Hall|www.entrepreneur.com As Facebook continues to enhance its fan page options, businesses are not only struggling to keep up with the changes, but they also are still trying to figure out how to brand and market their pages. Because of some of the changes, strategies you used just last month to increase your "likes" and interactions with fans may not be as effective. Here are a few quick branding fixes that will make it easier for prospects to find you, as well as some tips on getting more fans--or what I prefer to call interested prospects. READ MORE
Got Publishing Links or News to Share?
If you would like to contribute resources, articles or a column to the newsletter that would be of interest to the equine publishing industry, please send your ideas and/or suggestions to Chris Brune, Editor at ahorsepubs@aol.com. |
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2012 AHP Annual Awards Contest Deadline
ENTRIES FOR THE 2012 AHP ANNUAL AWARDS CONTEST
ARE DUE
ON OR BEFORE FEBRUARY 22, 2012
Members can access rules and entry forms at
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Like Us
Thanks to all the members who have already renewed their membership for 2012. AHP offers a wonderful opportunity to network with others in the equine publishing world. AHP's biggest fans are YOU and members are happy to encourage others to join our association. So if you LIKE US, spread the word about joining AHP and direct non-members to the AHP website at www.americanhorsepubs.org. |
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For more information on AHP or any of its programs, contact:
AMERICAN HORSE PUBLICATIONS
49 Spinnaker Circle, South Daytona, FL 32119
PHONE: 386.760.7743 / FAX: 386-760-7728
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