Notes from the San Diego Seminar

Selling Social Media

Ryan Dohrn, CEO of Brain Swell Media LLC, presented several sessions at the San Diego seminar. Erin Ryder, Kentucky Equine Research, submitted her notes from the session on selling social media and Ryan provided the PowerPoint presentation.

Notes from Selling Social Media with Ryan Dohrn

Using Social Media for Sales Success with Ryan Dohrn (PDF)

  

Dancer's Image: Selling Your Book to a Non-Equine Publisher

By Milt Toby

A few bestsellers like Seabiscuit notwithstanding, horse books always have been difficult to sell to non-specialty publishers. The sluggish economy has made things even worse. Milt Toby, author of Dancer's Image: The Forgotten Story of the 1968 Kentucky Derby and five other books, discussed strategies for selling your book to publishers not usually associated with the horse world. READ MORE.

  

45 Ideas on Photographing Different Disciplines

The popular 45 Ideas in 45 Minutes sessions featured a panel of photographers who shared advice on photographing different disciplines. Each panelist was given only one minute to discuss one idea or tip and show an image before moderator Pat Trowbridge, BowTie, Inc., hit a buzzer and moved on to the next panelist. To download a PDF of the 45 plus Photography Tips, CLICK HERE.  

 

The panel of photographers included:(l-r) Arnd Bronkhorst, Gail Bates, Diana De Rosa and Milt Toby  

Photo by L. A. Pomeroy

SIDE NOTE:Join EPNet for a new photo workshop: Photographing the Western Stock Horse at Halter and Pleasure with Gail Bates on October 28 - 30, 2011 in Wayne, Oklahoma. This workshop will concentrate on how to correctly photograph the western halter and pleasure horse. Gail Bates will share her experience and expertise with tried and true techniques from 30 years of specializing in photographing the western horse. For more information, visit Gail Bates Photography Workshop 

 

Creativity and Creative Problem Solving with Bill Shelton

Notes submitted by Erin Ryder, Kentucky Equine Research

We are facing a creative epidemic - creative scores have declined every year since 1990. Creativity doesn't just "happen." To read Erin's session

notes, CLICK HERE.
 

Want more ideas from Bill Shelton?
 Bill invites all AHP members to "LIKE" Left Field Creative on Facebook. Every day, they'll feature marketing facts and a little fun, too. It's all aimed at helping you grow your business and reach consumers more effectively. Bill says, "It's been such a joy making new friends and presenting at the last two conferences (Lexington and San Diego), that I'd be remiss if I didn't try to help everyone a little more than just once a year. You're all the best!" (Bill Shelton-Left Field Creative)

 Pictured: Michael Bryant, Josh Thompson and Ann Russo

Photos by Diana De Rosa

Over 130 attendees enjoyed a tropical luau with Hawaiian music, Polynesian dancers, and a buffet to celebrate this year's Student Award winners in San Diego. A total of $3,774 was raised this year to support the AHP Student Fund that was begun in 1993 to benefit student programs. The silent auction of over 78 items brought in $3,175 and raffle and merchandise sales added $599. Highlighting the event was the announcement of the 2011 Student Award Winner, Stephanie Smolek, and the member participation in the hula dancing.

Meet the AHP Board

2010-2011 Board of Directors in San Diego

(Front l-r) Stephanie Church, Patty Tiberg, Summer Best, Christine Hamilton,

Cheryl Erpelding

(Middle l-r) Milt Toby, Kim Brown, Cathy Laws, Sandy Kucharski

(Back l-r) Chris Brune, Pat Trowbridge, Brian Sosby

Missing: Diana De Rosa, Photographer

2011-2012 Board of Directors Elected in San Diego

President: Cheryl Erpelding, cheryl@ridingmagazine.com

Cheryl is CEO Riding's Publications Inc. and started her publishing business in December 1986 with an 8-page startup and a press run of 2,500 copies. Riding's Publications publishes the statewide monthly California Riding Magazine, the annual California Horseman's Directory and provides design services for California's horse industry. She currently owns a young thoroughbred that is showing in the baby green hunters, "Riding Magazine's Latest Edition," a.k.a. "Eddie."

First Vice President: Brian Sosby, bsosby@usef.org

An award-winning writer based in Lexington, Kentucky, Brian has been Editor of equestrian magazine for the past nine years. His coverage of U.S and international equestrian events, as well as feature articles, has been widely read by magazine and Internet readers around the world.  

Second Vice President: Patty Tiberg, patty.tiberg@cowboypublishing.com

With three decades of experience in the equine industry, Patty is the Group Publisher for Cowboy Publishing Group overseeing the management of Western Horseman, Quarter Horse News and Barrel Horse News. In 2005, the Fort Worth Business Press honored her as one of the "Top 40 Under 40," a program that recognizes young community leaders. Patty and her husband, Steven, have a son, Colby, and a daughter, Taylor. 

Executive Board Member: Summer Best, foundation@flhorsepark.com

Summer is the executive director for the Foundation of the Florida Horse Park. Her career includes managing editor for Florida Equine Publications, field editor for The American Quarter Horse Journal, Director of Marketing/magazine editor for Seminole Feed, and past recipient of the AHP Student Award. Summer's farm, L'Estate, is home to competitive Quarter Horse and Thoroughbred hunter-types, some good ol' boy all-around horses, an occasional pony prospect, three happy barn cats, a small herd of black Angus cattle, and her favorite dog ever, "Delta," the Giant Schnauzer.

Executive Board Member: Christine Hamilton, chamilton@aqha.org

Christine has been with The American Quarter Horse Journal since 2003, initially as a field editor; she has been an editor since November 2008. She graduated from The University of Alabama in 1990 with an English degree and proceeded to make her living in the horse business primarily at breeding facilities. She also pursued a Master's degree at the University of Oklahoma where she taught composition. Hooked on horses as a girl, her Air Force family hauled her horse from base to base. She rides whenever she gets the chance.

Immediate Past President: Sandy Kucharski, fivelazyk@dls.net 

Sandy was born with a passion for horses and became the proud owner of a Shetland pony at the age of six. After graduating from Northern Illinois University, her interests in journalism and graphic design brought her to the magazine and book publishing world. In 1995, she was able to combine her love of horses and journalism when she accepted the position of editor with The Sentinel. She lives with her family and several horses on their farm in Woodstock, Illinois. 

DIRECTORS

Whitney Allen, wallen@ushja.org

The newest addition to the Board is Whitney Allen, Director of Marketing & Communications / Managing Director of the USHJA Foundation for the United States Hunter Jumper Association. She has played the role of ad designer, reporter, marketer, web designer and fundraiser. She believes her diverse experiences, respect for the AHP, and her desire to better the sport as a whole, will allow her to provide the Board with a global perspective on the challenges and opportunities facing the equine publishing industry.

Kimberly S. Brown, kbrown@ker.com

Kim is the global marketing manager for Kentucky Equine Research. She has extensive experience in publishing and editing for leading equine industry magazines. A Kentucky native and a graduate of the University of Kentucky, Kim and her family live in Versailles, Kentucky. Kim enjoys riding and training Jewell, her Quarter Horse mare.

Stephanie Church, schurch@thehorse.com

Stephanie is Editor-in-Chief of The Horse. She received a B.A. in Journalism and Equestrian Studies from Averett College in Danville, Virginia, and has worked in five positions at the magazine since 1999. Her equine background is in eventing, and she enjoys photography, cooking, cycling, swimming, and traveling in her free time. Stephanie was the 1998 AHP Student Award Winner.

Diana De Rosa, Dderosa1@optonline.net

Diana is a veteran equestrian journalist, who has traveled the world and recorded history for close to 30 years. For many years she trained horses and competed both nationally and internationally.  Diana has covered the Summer Olympic Games, World Equestrian Games, Pan American Games and World Cups. Besides being a writer and photographer, she also owns her own PR firm called Press Link.

Cathy Laws, clawsone@aol.com

Cathy has been writing and editing for publication for more than 20 years. For 11 years she was the editor of SPUR Magazine, an award-winning national bi-monthly devoted to English equestrian sport. She has been with AIM Equine Network as editorial director since 2001. She grew up foxhunting, Pony Clubbing and showing hunters and now rides her Thoroughbred mare, Classical, whenever she gets a chance.

Milt Toby, milt.toby@miltonctoby.com 

Milt Toby is an attorney, author, and photographer with a lifelong involvement in the horse industry. He has been writing professionally about horses since 1972, first as a staff writer and photographer for The Blood-Horse and since 1984 as a freelancer for a number of publications. His sixth book, Dancer's Image: The Forgotten Story of the 1968 Kentucky Derby, was published in 2011.  Wearing his attorney's hat, Milt drafts and reviews publishing contracts for authors and magazines.

E-Commerce Solutions for the Tablet Transition

Optimizing the new space for profitable user engagement.

By Stefanie Botelho

08/24/2011, FOLIOmag.com

E-commerce is the latest trend to give publishers hope for a new way to engage with users (and to develop a new revenue stream). READ MORE

How Readers Respond When a Magazine Goes Digital-Only

Linux Journal feels the heat but also hears the praise.

By Matt Kinsman

08/23/2011, FOLIOmag.com

Linux Journal seems to have a passionate audience that's heavily invested in its content. Going forward, the publication's success will depend not just on going 100 percent digital but offering a digital version that works. Just as some consumer publishers had to learn that a successful iPad app in these early days is more about quick downloads and easy navigation than self-indulgent design and spasm-inducing rich media, b-to-b publishers have to understand that good content won't excuse a bad reading experience for most readers. READ MORE

United States Postal Service Drops Request for Exigent Rate Increase in 2012

USPS had sought an increase of more than 4 percent on most postal rates.

By Stefanie Botelho

08/18/2011, FOLIOmag.com

It appears the United States Postal Service has had a change of heart. After issuing a request to the Postal Regulatory Commission in July to raise postal rates in January 2012 over 4 percent (considered an exigent increase) to combat revenue loss due to economic conditions and the continual transition to digital, the USPS is no longer seeking the rate increase. READ MORE

Study: Magazines, Newspapers Most Popular Source of Scanned QR Codes

14 million Americans scanned QR codes with their mobile devices in June.

By Bill Mickey
08/16/2011, FOLIOmag.com

Quick response (QR) codes are finding their way into marketing campaigns on an increasing basis. They're showing up in print ads, posters, flyers and other signage; on Web sites and kiosks-just about anywhere an advertisement or marketing creative appears. According to a new study compiled by comScore for its MobiLense service, printed materials are getting the highest response rates from prospects. READ MORE

25 Online Revenue Ideas for Niche Publishers

"20 Revenue Ideas in 20 minutes" is one of the most popular sessions at the Niche Digital Conference. Ideas are drawn from speakers, sponsors, and attendees. Here are last year's attendee ideas (plus a few extra) to beef up your online revenue. READ MORE

Online Video 101

By Eric Schumacher-Rasmussen, Editor at StreamingMedia.com and OnlineVideo.net.

I'm an unabashed online video booster-I should be, given that I edit StreamingMedia.com and OnlineVideo.net-but at my core, I'm a print guy. I love magazines, I adore books, and frankly don't much care whether they're in print, online, or on an iPad or e-reader. READ MORE

The Publisher's Online Video Workshop at Niche Digital in Chicago will dive deeper into each of these approaches and more.

The Laws of the Future of Publishing

By Thad McIlroy

8/8/2011

READ MORE

Favorite Tools for Online Edit

A variety of editors name their top tools for the digital push.

By Stefanie Botelho

08/03/2011, FOLIOmag.com

Today, working with staff to produce quality content is only a portion of what it takes for editors to create a winning digital presence. Here, several editorial executives offer their take on the top tools that are helping not only push out content to their own channels, but also to disseminate it through others. READ MORE

Top Tech

Publishing execs identify the technologies making the biggest impact.

By FOLIO: Staff

07/14/2011, FOLIOmag.com

As publishers reinvent themselves, their technology demands are changing as well. Here, FOLIO: spoke with seven different publishing executives-representing a range of large and small, consumer and b-to-b, and city and regional companies-about which technologies have had the biggest impact on their businesses. READ MORE