Mark Your Calendars for Colonial Williamsburg in 2012
The AHP annual seminar will be held earlier in 2012 on May 31 to June 2 at the Williamsburg Woodlands Hotel located in Colonial Williamsburg, Virginia. An AHP group reservation link has already been established. CLICK HERE .
For more information on Colonial Williamsburg . |
New Members
PUBLICATION MEMBER
Horse Sport International
eyeD
Herbsmith
O'Shaughnessey Apparel
Ranch Sorting National Championships
Riders4Helmets
Sport Horse Products
Swanson Russell
INDIVIDUAL MEMBERS
Colleen Kelly
Holly Kimpel
Tina Lavrouhin
Christopher Peake
MaryAnn Simonds
Glenn Wilson
EQUINE WEBSITE MEMBER
TheTackHouse.com |
Board of Directors
2011-2012
President
CHERYL ERPELDING
1st Vice President
BRIAN SOSBY
2nd Vice President
PATTY TIBERG
Executive Board Members
SUMMER BEST
CHRISTINE HAMILTON
Immediate Past President
SANDY KUCHARSKI
Executive Director
CHRISTINE W. BRUNE
Directors
WHITNEY ALLEN
KIMBERLY S. BROWN
STEPHANIE CHURCH
DIANA DE ROSA
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Share Your San Diego Photos
San Diego seminar attendees are invited to share their photos with AHP members. Please send images to Chris at ahorsepubs@aol.com. |
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Got Ideas or News?
Contact
JUDY LINCOLN
If you would like to contribute resources, articles or a column to the newsletter that would be of interest to the equine publishing industry, please send your ideas and/or suggestions to the Editor. |
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Why I Joined AHP
"The AHP is a fantastic organization. I have been attending the seminars for the past six years and each year I take away fresh new ideas I am able to quickly implement. I am continuously impressed with the level of professionalism and skill set of the speakers and the attendees. I consider it a true privilege to be a member."
Whitney Allen
USHJA Director of Marketing and Communications and USHJA Foundation Managing Director, United States Hunter Jumper Association. |
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Member News
Summer Best has been appointed executive director of the Foundation for the Florida Horse Park effective July 1. Her career has included roles as managing editor for Florida Equine Publications since 2006, as well as advertising manager for The Florida Horse magazine, Wire to Wire and Horse Capital Digest. Prior to that, Summer was the marketing manager and magazine editor with Seminole Feed in Ocala. She also spent several years in Amarillo, Texas, as field editor for The American Quarter Horse Journal. Summer serves as an AHP Executive Committee Member.
Omega Fields® has announced that Kevin Blackburn has been promoted to Director of Operations of the company's Newton, Wis. milling and blending operation. As Director of Operations he will be responsible for plant facilities and all aspects of manufacturing, including ingredient storage and handling, milling, packaging, and shipping.
Lucy Acton, the award-winning Mid-Atlantic Thoroughbred editor who directed and enriched the magazine with vision, strength and literary grace, died on June 7. A respected journalist throughout the regional horse industry and beyond, Lucy remained dedicated to its causes almost to the very end. The editor title she earned in 2002 and carried at Mid-Atlantic Thoroughbred belied the depth and scope of her role at the monthly magazine. Lucy's father, Snowden Carter, was an esteemed chronicler of the turf and editor of Maryland Horse, precursor to Mid-Atlantic Thoroughbred, as well as one of the organizational members of American Horse Publications.
Professional Association of Therapeutic Horsemanship International (PATH International), is the new name for the organization formerly NARHA (North American Riding for the Handicapped Association). PATH International better expresses the scope of the 42-year-old organization whose 6,300 therapy horses and 3,500 instructors serve 42,000 children and adults with physical, mental andpsychological challenges at 800+ member centers around the world. |
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Quick Links...
TWITTER
LINKED IN
ahorsepubs
or search on American Horse Publications
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Dear AHP Members:
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Outgoing President Sandy Kucharski with AHP President Cheryl Erpelding
Diana De Rosa Photo |
It was great to see all of you that were able to attend this year's AHP seminar in beautiful San Diego's Mission Bay. The venue was amazing and I enjoyed the sessions that I was able to attend. Ever since my first year of finally deciding whether to pay my printer or attend the 2000 seminar in Irving, TX, I have never looked back. AHP's seminar has always paid me back (and my printer) by learning new ways to help my publications become better and stay profitable. Even now where we are still facing uncertain economic times, going to the seminar has helped me with new ideas to help my business. Plus, I usually meet new advertisers, and I always have fun spending time with all of our equine media members.
I encourage all of you to take advantage of next year's seminar, May 31-June 2 in Colonial Williamsburg, VA. You can visit the AHP website and view the San Diego Seminar program to see the type of sessions and activities we had. Also the AHP seminar blog has some notes from our members on sessions they attended, beach horseback rides and more.
Be sure to let me or any of our board members know what you'd like to see from your organization. AHP is one of the best run associations I have ever been involved with. Chris Brune our executive director and her sister and assistant Judy Lincoln are outstanding and keep everything running smoothly.
May you all continue to thrive and succeed in our wonderful equine media publishing industry.
Cheryl Erpelding
AHP President
cheryl@ridingmagazine.com |
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Taking the AHP Logo from Old to New
American Horse Publications Reveals New Association LogoOver a year ago, the AHP Board discussed changing the association name and logo at their June 2010 meeting in Lexington. The publishing industry was changing and the AHP membership now included a broader variety of categories. Changing the name and/or logo of a 40-year-old association was not something the Board took lightly. After months of online discussion and feedback from past AHP presidents, the Board voted to keep the name American Horse Publications, but add the tagline, "Promoting excellence in equine media." In addition, the Board decided to offer an opportunity for AHP members and staff to submit a redesign of the AHP logo using the new tagline for a chance to win $200 or a free seminar registration. Over 40 different designs were submitted by 14 different designers. The Board narrowed the field to six designers who were asked to re-submit designs based on new guidelines. The six finalists included Cathy Baer, The Whip; Tonya Morgan, equestrian magazine; Iva Zima, Gaitpost; Vicki Kerr Wemple, Today's Horse Trader; Stephanie Bury, American Paint Horse Association; and Barrie Reightler, Mid-Atlantic Thoroughbred. Cathy Baer, Tonya Morgan and Iva Zima re-submitted new designs of the AHP logo which the Board reviewed at its June 2011 meeting in San Diego. The design created by Tonya Leigh Morgan was voted as the new logo for American Horse Publications. Tonya is Art Director for the United States Equestrian Federation which publishes equestrian magazine. Her portfolio can be viewed at www.tonyaleighdesign.com . In the months ahead, AHP members will begin to see the transition take place from old to new logo. "I have to admit that I was hard to convince of any change to an association that I have been involved with since 1975," says Executive Director Chris Brune. "I am pleased that the name American Horse Publications remains, but I feel the new tagline strengthens our association mission and the new logo gives AHP a more current design while still retaining the branding of the association." AHP members may request the new logo for use in showing their membership in American Horse Publications by contacting Chris Brune at ahorsepubs@aol.com |
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Doug Hayes Named 2011 AHP Chris Brune Spirit Award
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AHP Spirit Award Team Welcomes Doug Hayes
Diana De Rosa Photo |
The AHP Chris Brune Spirit Award is presented to the member who has done the most consistently to assist and support the association. The individual is selected by the Board of Directors. In 2004, the inaugural award was presented (as a surprise) to Chris Brune and the title changed to the AHP Chris Brune Spirit Award. Previous award winners include Lua Oas Southard, Barrie Reightler, Ellen Kiser, Daniel Lew, Christy West and Becki Pitcher. "Doug Hayes is the person you want on your team. He's dependable, hard-working, smart, talented, and will come to your rescue in a heartbeat," says Chris Brune. Doug is currently the Director of Business Development at AQHA. He served as the 2003-2004 AHP President. He grew up on a Kansas farm and has owned horses all his life. He and his wife, Tadhi, have three children, Ben, Casey and Emma. Doug is an avid team roper, a rabid Kansas State University football and basketball fan, and loves woodworking.
To read more and download the PowerPoint Presentation, CLICK HERE
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Stephanie Smolek Selected 2011 Student Award Winner
On June 17, 2011, Stephanie Smolek became the 2011 AHP Student Award Winner during the AHP Hoofprints in the Sand Seminar in San Diego, California. Stephanie received a $1,000 cash award, framed certificate and commemorative lapel pin. Publishers Press, Inc., Shepherdsville, KY presented her with an all-expenses paid trip to one of their Two-Day Customer Education Seminars held  | |
Brian Sosby presents award to Stephanie Smolek
Diana De Rosa Photo |
in Louisville, Kentucky. Every year AHP casts out its net to catch the finest and brightest students interested in a career in equine publishing. This year, three outstanding candidates, Megan Brincks, Stephanie Smolek and Elizabeth Walsh, were selected as 2011 Student Award Travel Winners, and won a $750 cash award toward travel expenses to the seminar. All three young ladies were interviewed by the Student Award Committee during the seminar and Stephanie Smolek was selected the 2011 AHP Student Award Winner. Stephanie attends the University of Nebraska-Lincoln where she majors in Agricultural Journalism and Animal Science with an equine option. She loves to write, but also enjoys photography and social media. Her goal is to work for an equine publication or equine association where she hopes to include various communication mediums in her career. American Horse Publications offers students interested in a career in equine publishing with several opportunities to participate in its association. Information is available online at the AHP web site at www.americanhorsepubs.org under Students. |
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Robert Cacchione Honored as 2011 Equine Industry Vision Award Winner
Pfizer Animal Health and American Horse Publications presented Robert Cacchione with the tenth annual Equine Industry Vision Award at a ceremonial breakfast held during the AHP 2011 Hoofprints in the Sand Seminar in San Diego, CA. Established in 2002, the Equine Industry Vision Award was the first of its kind to showcase innovation and recognize ingenuity and service across the entire equine market.
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AHP President Sandy Kucharski, Robert Cacchione and Kristin Ruff, Pfizer Animal Health. Photo by Daniel K. Lew |
Robert has earned this honor for his exemplary vision to start an organization that would allow any college student to participate in horse shows, regardless of financial status or riding level. As Executive Director and Co-Founder, Robert Cacchione is best known for his 44 years of dedication to the Intercollegiate Horse Show Association (IHSA). |
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Trot Magazine Recognized as 2010 Overall Publication
The AHP Annual Awards Contest winners were announced on June 18, 2011 at the awards banquet and presentations held in San Diego. The PowerPoint presentation and digital edition of the awards program are available for download. CLICK HERE .
Held since 1974, the AHP Annual Awards Contest provides members with an opportunity to be recognized for excellence in equine publishing as well as professional critiques for improvement. This year, 39 AHP members were named First Place winners for material published in 2010. The top award of the year is the Overall Publication Award, which was presented for the first time in May 2000 for the year 1999. There have been 12 Overall Publication Award recipients with only one publication earning the title twice. Here is the list of Overall Publication Award winners including this year's winner, Trot Magazine.
1999 EQUUS
2000 Paint Horse Journal
2001 Equine Images
2002 The American Quarter Horse Journal
2003 The Blood-Horse
2004 Thoroughbred Times
2005 The Horse: Your Guide to Equine Health Care
2006 EQUUS
2007 Western Horseman
2008 Keeneland Magazine
2009 Living Cowboy Ethics renamed The Cowboy Way
2010 Trot Magazine
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Kim Fisher, Trot Magazine, with Diana DeRosa, whose photograph appeared on one of the winning issues. |
Trot Magazine won the General Excellence Association Magazine circulation 15,000 and over class which made the publication eligible for the Overall award. The Overall judge commented, "This publication meets its mission with style and class. Trot Magazine serves a wide readership, but manages to meet the needs of readers ranging from owners to grooms. Gorgeous photography and excellent writing about the harness racing industry invite the reader into this unique community. The magazine is informative, easy to navigate and chock full of well-written articles. A must-have publication for any harness racing enthusiast." |
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San Diego Seminar Follow Up
San Diego, California, proved to be a fun destination for AHP seminar attendees despite the "June Gloom." For AHP members unable to attend or for attendees who missed a session or two to either network or explore the city or beach, you'll find that the AHP Social Media Task Force was busy during the seminar tweeting and taking notes. In this issue, we have included reports on several sessions which are also published at the AHP Seminar Blog . Available handouts from all seminar sessions and an updated attendee list can be downloaded from the AHP web site at San Diego Seminar .
This issue includes the notes from Digital Publishing Strategy, Creating Multi-Media Sales Proposals that Work, and Media Trends in Publishing. Next month, we will include notes on more sessions.
Digital Publishing Strategy with Ryan Dohrn Doug Hayes, AQHA Publications shares a few highlights from Ryan Dohrn's sessions on Digital Publishing Strategy and Creating Multi-Media Sales Proposals that Work held during the AHP Seminar in San Diego. For you non-sales people, there are several tidbits that apply to you embedded in all this. READ MORE Handouts: Digital Publishing Strategy and Creating Multi-Media Sales Proposals
Media Trends in Publishing Christine Hamilton, Editor of The American Quarter Horse Journal, presents the highpoints in the Keynote address given by Skip Zimbalist, Chairman and CEO of Active Interest Media (AIM), a media company formed in 2003 to serve niche enthusiast markets.
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Breyer Beach Painted Model Winner
AHP members attending the AHP "Hoofprints in the Sand Seminar" in San Diego, California were invited to participate in a contest for the best beach-themed painted model horse sponsored by Breyer Animal Creations. Breyer provided craft kits on request and attendees submitted a model created by themselves or a staff member.  | |
Breyer Beach Model Winner
LA Pomeroy Photo |
The nine contestants' model horses were displayed throughout the seminar and each seminar attendee received one ballot to vote for their favorite. The winner was announced on Saturday evening during the awards banquet. The winner received a certificate for the Grand Prize - a custom painted Breyer model and a Welsh Pony model. Runner-ups received a beach-themed Stablemate. The Grand Prize went to the entry from the AQHA Marketing Department represented by Todd Branson and Jada Buchanan. |
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Publishing News You Can Use
Niche Digital Conference & Publisher's Online Video Workshop
The 2011 Niche Digital Conference will help you develop the ultimate digital strategy for your particular niche publishing market.
READ MORE
Niche Digital Conference & Publisher's Online Video Workshop
Mon, Sep 26 - Wed, Sep 28
Millennium Knickerbocker Hotel, Chicago, IL
How to Choose and Apply Social Media Tools By Stefanie Botelho
July 6, 2011, FOLIOmag.com
Publishers share the tools proven effective for gain in the social media sphere. READ MORE
The Economist Sees Advertising Rebound in Fiscal 2011
By Matt Kinsman
June 21, 2011, FOLIOmag.com
The Economist Group today reported overall revenue jumped 9 percent to 347 million pounds (or about $562.9 million) for the fiscal year ended March 31st, 2011. Meanwhile, operating profit was up 10 percent to 63 million pounds (or about $102.2 million). READ MORE
USPS Defends 5-Day Service Savings, Rebukes PRC
Contends the Postal Regulatory Commission provided questionable data.
By TJ Raphael
June 14, 2011, FOLIOmag.com
The U.S. Postal Service [USPS] issued a report to Congress today that asserts the Postal Regulatory Commission provided a questionable analysis on the potential cost savings a five-day a week delivery schedule would provide. READ MORE |
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For more information on AHP or any of its programs, contact:
AMERICAN HORSE PUBLICATIONS
49 Spinnaker Circle, South Daytona, FL 32119
PHONE: 386.760.7743 / FAX: 386-760-7728
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