Request your Craft Kit by June 1 for the Beach Theme Painted Model Horse Contest

Need a Horse Fix in the San Diego area? 

Here are several suggestions from AHP members.

San Diego Zoo Safari Park and Przewalski Wild Horses
AHP members with serious editorial interest in the Przewalski wild horses at the San Diego Zoo's Safari Park, should contact PR rep Dani Dodge Medlin right away!  She's offered to organize a special media visit for a limited number of journalists to see the park's Przewalski horses!

Once known as the San Diego Wild Animal Park, today's San Diego Zoo Safari Park was renamed to capitalize on safari-type options at this nearby Escondido attraction which is home to 14 of the world's rare Przewalski wild horses. 

Contact:
Dani Dodge Medlin, San Diego Zoo Global PR representative
619-718-3504
DDodge@sandiegozoo.org

Suggested by Elizabeth Kaye McCall (elizmcall@earthlink.net)
Go to the AHP Seminar Blog to read Elizabeth's entire post about the Safari Park

Trail Riding on Beach
If you are itching to get on a horse, Happy Trails Horse Rides, located in the South Bay of San Diego, adjoins the only beach in San Diego County where you can ride a horse. Whether you feel like trail riding or taking a ride on the beach, they have a horse and trail for you--even Seabiscuit stopped by in his time. www.happytrailssandiego.com

Scheduling a Tour or an Interview at Steffen and Shannon Peters' Dressage Training Barn in Escondido
Arroyo Del Mar is a world-class training and boarding facility located in beautiful San Diego and conveniently close to the Del Mar Show grounds. Members who arrive early or stay late may contact Cheryl Erpelding at cheryl@ridingmagazine.com to arrange a visit. Steffen will only be available during the week, not on weekends.

Attend a Dressage Show in Del Mar
California Dressage Society San Diego Chapter is hosting its first of three in their Summer Show Series.  Many riders and trainers will be competing on some of the top talented horses around where all breeds are seen.  Dressage is an equestrian sport with sequential training methods dated back to the Renaissance period.  Also, sometimes known as "horse ballet," dressage is one of the legs of the Olympic Equestrian Games.  
Location: Del Mar Showpark, 14550 El Camino Road, Del Mar, CA  92014
Dates: Saturday, June 18th and Sunday, June 19th
Time: 9 am to 4 pm
Price: Free
Website:http://www.sandiegodressage.com/
PDF:  http://www.sandiegodressage.com/PDFs/2011%20Show%20Season/2011_Premium_050611.pdf

See the Pure Spanish Horse
Panadero XLVI, the legendary Pura Raza Española stallion of Liberty Exhibition fame, comes from the world-renowned bloodlines of the Cárdenas Stud of Spain and the Yeguada Militar. The Pure Spanish Horse, or P.R.E. is a rare breed not often seen in the United States and is one of the oldest breeds in the world today. Born in 2002, Panadero's journey from Spain to the U.S. was the accomplishment of his owner's dream and passion for this special breed, its temperament, versatility, athletic ability, and intellect.

To schedule a visit or see a demonstration, contact: Lisa Alley-Zarkades, of E.T. Horn, lalley@ethorn.com 949-697-5003, www.mypanadero.com.

When in San Diego, Do What the Locals Do 

By Karisa Dern, Marketing Manager, Troxel and San Diego local

When I heard AHP was coming to San Diego I had to share some insight that was once shared with me. I have been to all of these places and complied a little cheat sheet to use as your guide for your off-grid extravaganza to America's Finest City!

Before you start your adventure, watch the weather report on any of the local news stations. Seeing the weathergirls make some fine distinctions between different shades of beautiful weather is pretty entertaining, especially if you are coming from an area of the country with drastic seasonal changes. Be aware that San Diego weather's best feature is consistency.

This makes San Diegans complete wimps when traveling anywhere else!

Beyond the Old Town Trolley tours, here are a couple of other local getaways to consider.

To read the insights into experiencing San Diego as a local, read Karisa's post to the AHP Seminar Blog, by clicking on the link below.
http://ahpseminar.blogspot.com/2011/05/when-in-san-diego-do-as-locals-do_17.html

Whether you are attending the AHP "Hoofprints in the Sand" Seminar next month or just want to follow us leading up to and during the seminar, be sure to Follow the AHP Seminar blog at www.ahpseminar.blogspot.com.

45 Ideas for Photographing Disciplines and Breeds

The popular 45 Ideas in 45 Minutes session will feature a panel of photographers who will share advice on photographing different disciplines. If you are a publication staff or freelance photographer who finds yourself covering an event with multiple disciplines and you seek guidance on how to shoot the disciplines that are out of your area of expertise, this session is for you.

This is an idea-packed hour where each panelist will have only one minute to discuss one idea or tip and show an image before moderator Pat Trowbridge, BowTie, Inc., will hit a buzzer and move on to the next panelist. Any extra time will be used for questions or additional ideas. This session is scheduled for Saturday, June 18 - 9:30 a.m. to 10:30 a.m.

This panelists of photographers include:

Diana De Rosa, (show jumping)
Diana has been both a writer and photographer for over 30 years and has covered the Olympic Games, the World Equestrian Games and numerous other events nationally and internationally.

Milt Toby, (racing and copyrights)
Milt Toby is an author, photographer, attorney, and world traveler who works from his home in Georgetown, Kentucky. Formerly on the editorial staff of The Blood-Horse magazine, he covered Thoroughbred racing in the United States, England, Panama, and Japan.

Arnd Bronkhorst, (dressage, eventing, and horse at liberty)
Based in the Netherlands, Arnd Bronkhorst has worked as a professional equestrian photographer since 1986. He covers international events, including the Olympic Games and World Equestrian Games, as well as a wide variety of other subjects concerning horses.

Gail Bates, (western stock events and breeds)
Gail Bates of Clements, California, has long been one of the most successful photographers in the equine industry. Gail was the Official Photographer at the 1994 & 1995 APHA World Championship Shows. Also to her credits, Official Photographer for the Australia National Paint Championships, National Quarter Horse Championships, National Appaloosa Championships, National Halter Championships and National Cutting Horse Futurity for a number of years.

Oh, We're Going to a Hukilau 

AHP members and family will gather in the Kon Tiki Room, reminiscent of a Polynesian ceremonial house for a luau celebrating the Student Award winners. Every year AHP casts out its net to catch the finest and brightest students interested in a career in equine publishing. This year, we have three outstanding young ladies, Megan Brincks, Stephanie Smolek and Elizabeth Walsh, one of whom will be recognized as the 2011 Student Award Winner.

The HUKILAU includes a reception, luau buffet, Tahitian floor show, Hawaiian music and silent auction and raffle. So grab your tropical shirts, sarongs, muumuus and sandals and hele (hurry) on to the HUKILAU to be held Friday, June 17, 2011 at Catamaran Resort Hotel & Spa, San Diego, California from 5:30 p.m. to 7:30 p.m. 

Luau buffet sponsored by Pfizer Animal Health
Reception sponsored by AQHA Publications and SUCCEED® 

Support the AHP Student Fund Silent Auction and Chinese Raffle 

Make a Difference in a Student's Career in Equine Publishing

All AHP Members are invited to support this worthy cause which encourages young people to become a part of the equine publishing industry. Held Friday, June 17, 2011 during the AHP "Hoofprints in the Sand" Seminar in San Diego, California

Reasons To Donate
· Build awareness of your product or service to the equine media.
· Shopping the Silent Auction & Chinese Raffle at the AHP seminar is a much anticipated activity.
· Make a difference in a student's career in equine publishing.

What To Donate
· Equestrian or horse-related gifts
· Equine-related products and merchandise
· California-themed items
· Gift certificates SAVE ON SHIPPING!

How It Works

Chinese Raffle: Due to limited display space this year, some donated items will be bundled with similar items to make a themed gift basket or collection and will be included in the Chinese Raffle. Attendees will have an opportunity to buy raffle tickets on Thursday and Friday to drop into bowls in front of the Chinese Raffle items.

Silent Auction: Higher valued single items will be included in the Silent Auction. Silent Auction items will be open for bids on Friday morning.

Instructions for shipping donations to the hotel are included on the pledge form. You may also bring your items with you if you are attending the seminar. 

Download Pledge Form

Publishing News You Can Use 

Social Network Advertising Nudges, Doesn't Drive

by Jack Loechner

May 11, 2011
Published by Media Post
Research Brief: From the Center for Media Research

According to a recently released report, a collaboration between Forrester Research and GSI Commerce, social media rarely leads directly to purchases online. Less than 2% of orders were the result of shoppers coming from a social network during the holiday shopping period between November 12 and December 20, 2010. READ MORE

By Matt Kinsman
Published by FOLIO 5/03/2011

American Business Media's annual meeting this year took a single theme approach, focusing on the opportunity for b-to-b publishers to offer marketing services. While the core of marketing services is based on many things publishers already offer (content, data, lead gen), it's also a different business with longer sales cycles, potentially lower margins, and a different sales and editorial mentality. It's the latest example of publishers "chasing new money in a hurry," according to Mitch Rouda, president of e-media at Farm Journal Media. READ MORE
 

Formulate an Effective Mobile Strategy

Industry experts tell you how.

By James Sturdivant

March 2011

Published by Publishing Executive

Formulating a mobile strategy is imperative for publishers, yet it can be difficult to know where to  begin. Publishing Executive tapped a range of experts to clarify the picture. READ MORE
 

Optimizing Digital Editions: Getting Away From Replicas

Producing the best digital experience varies by device.

By Matt Kinsman
Published by FOLIO 4/29/2011

Designing a digital reading experience that goes beyond the magazine is a priority for publishers, particularly those launching the latest tablet apps. In December, Bonnier debuted a quarterly iPad-only edition of Parenting featuring exclusive digital content. READ MORE
 

How Traditional Media Companies Should Reshape for the Digital Age

White paper: traditional media lags in product development, IT proficiency.

By Stefanie Botelho
Published by FOLIO - 4/27/2011

In a white paper titled "The Media Company of the Future: The Revolution Goes On", consulting firm AMR International Consulting Inc. outlines the steps it says traditional companies must take to incorporate technological advances into their business model and stay competitive against "New world" digital media companies. READ MORE
 

Would These Editors Hire You?

Three top editors chime in on what skill sets they're looking for today.

By Stefanie Botelho

Published by FOLIO - 5/19/2011

"An editor's role will never be what it was just five years ago."

That's a line from a 2009 FOLIO: story on publishers building the edit staff they need to define the company's future. Today, digital skills are assumed a given. What publishers need now are editors who can not only create great content, but help the brand define a strategic shift as well.

Here, we spoke with three editors from different markets about what they're looking for in new hires. READ MORE