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Publishing Sites to Bookmark |
PUBLICATION MEMBER
Miniature Horse World Magazine
DIGITAL PUBLICATION
MEMBER
HorseLink Magazine
CORPORATE MEMBERS
Asmar Equestrian
Experience Essential Oils
Hallmarq Veterinary Imaging
Horses N Heroes
Paso Fino Horse Association
The Ovid Bell Press, Inc.
INDIVIDUAL MEMBERS
Denise Lee Branco
Gina McKnight
Stacy Pigott
Michael Steiger
Vaughn F. Wilson
EQUINE WEBSITE MEMBERS
BarrelHorseNews.com
FlairStrips.com
PhelpsSports.com
TrailTownUSA.com
STUDENT MEMBERS
Vanessa Annand
Bethany Bappe
Megan Brincks
Tara Christiansen
Kimberly Helmer
Mariangela Mazzei
Jessica Miller
Kelsey Pecsek
Michelle Schultz
Stephanie Smolek
Elizabeth Walsh |
President
1st Vice President
CHERYL ERPELDING
2nd Vice President Executive Board Members
Immediate Past President
KIMBERLY S. BROWN
Executive Director
CHRISTINE W. BRUNE
Directors
STEPHANIE CHURCH
DIANA DE ROSA CHRISTINE HAMILTON CATHY LAWS
MILT TOBY
PAT TROWBRIDGE |
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Newsletter Editor
JUDY LINCOLN
If you would like to contribute resources, articles or a column to the newsletter that would be of interest to the equine publishing industry, please send your ideas and/or suggestions to the Editor. |
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Individual Member, Lisa Kemp, was recently named one of 'Twitter's Top 75 Badass Women' according to a new list at BitRebel.com. As the lone equine industry representative on the list, Lisa is thrilled to be included, not only for herself but also for what it means to the horse world.
Blood-Horse Publications has appointed Jim Hurst the position of The Blood-Horse Sales Director and will work in tandem with Lara Levine, who has been retained as Advertising Business Director. In addition, Shelley Partridge joins Terry Leffel as a National Products and Service Sales Representative.
Ed Squires has been named the University of Kentucky Equine Initiative director and Dickson Professor of Equine Science and Management beginning April 1. He will also continue as editor of the Journal of Equine Veterinary Science.
Lua Oas Southard, CEO of Equine Resources International, LLC (ERI), was recently named a 2010/2011 Professional Woman of the Year by the National Association of Professional Women (NAPW). Lua was chosen by the organization's Board of Directors based on her outstanding leadership and commitment to her profession. MCC Magazines, LLC, announced the hiring of Scott Ziegler as Publisher of The Horseman's Yankee Pedlar www.pedlar.com based in North Oxford, MA. Scott has 25+ years of experience in publishing, sales and marketing both in print and digital media. |
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AHP Offers Online Payment Option Through PayPal |
AHP members now have an online option for paying membership dues and seminar registration fees. The PayPal buttons for membership dues are located at the AHP web site under Join/Renew AHP. PayPal options are included on the online seminar registration form.
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Reserve Your Spot on the Beach in San Diego
Surf, Sand and Sunsets The Catamaran Resort Hotel & Spa is located on Mission Bay, the world's largest aquatic park...the Pacific Ocean will be 100 yards from your doorsteps! San Diego, considered by many to have the best weather in the country, has plenty to offer visitors-San Diego Zoo, historic Old Town, Sea World as well as the trendy Gas Lamp Quarter and Balboa Park...you won't want to miss it! Study, Share and Socialize The AHP Seminar and Awards Presentations is the premier event for AHP members who want to share ideas and network, attend informative sessions about trends in equine publishing media, and get motivated for the upcoming year. The line-up of sessions, workshops and activities will make this an event not to miss...and at an affordable cost for registration compared to other national and niche publishing conferences. As an AHP member, you will receive the latest updates on the seminar by email. For information on registering for the seminar
Hotel Headquarters: The Catamaran Resort Hotel & Spa To reserve your room online
Please use the comment area to indicate any preferences such as King, Double, ground floor, etc. |
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The First Two Weeks of March
By Chris Brune
The 2011 annual awards contest is underway and off to the judges. For the first two weeks in March, I was totally immersed in news that happened in the equine world in 2010. It may seem that I'm a bit behind the times, but I love the opportunity to review the past year through the eyes of equine media.
It's not that I have time to read every article word for word, but I often get caught by a catchy headline, a familiar name, or a publication I have never seen. In a past life, I was an editor of a monthly horse magazine for 20 years, so flipping through the printed pages means a lot more to me than text and photos. I remember the days of scoring that great interview or having an outstanding cover shot. The blood, the sweat, the tears...I've experienced it all.
The annual awards contest is an amazing endeavor, not only the preparation, but also the body of work it represents. As publishers, writers and photographers, we are the historians for the horse industry, leaving a legacy in print for generations to come.
But future generations will also be viewing the horse world in multi-media platforms and coverage of events like the 2010 Alltech FEI World Equestrian Games will be seen through the eyes of writers, photographers, videographers, broadcasters, bloggers and anyone with pen-in-hand or a camcorder or phone.
This year's contest was not the largest in history, but entries did increase over last year. In 2008, entries hit an all-time high of 1,092. Last year, the total was 782; this year 839. More importantly, participation in the 2011 contest did break records with 118 AHP members vying for an opportunity to be recognized for their published work.
I state this every year, but it's worth repeating. Each year, the contest is different. The classes basically stay the same, but the entries don't. Anyone can be a winner. The contest is a way to showcase the entries that excel, but it also provides a way for members to grow and to improve as well as for AHP to achieve our mission of promoting excellence in equine media.
So onward to the next phase of the contest: selecting the finalists. Seeing the results come in is another part of the process that I love. But, ask me what my favorite part of the contest is? Seeing the winners' smiling faces at the awards presentations! Hope to see many smiles in San Diego. |
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AHP Spreads the Good News
As an AHP member, you receive the latest releases on equine publishing and industry news via the AHP e-list or online at the AHP web site. But, did you know that AHP is using social media to spread the word to horse owners and enthusiasts?
Every time the AHP Newsgroup is updated online, fans and followers of American Horse Publications on Facebook, Twitter and LinkedIn are notified. Currently, AHP has 1,285 FB fans, 712 Twitter followers, and 470 LinkedIn direct connections...and those numbers increase every week.
Also, AHP recently added a Share button to every release posted to the web site.
The AHP Newsgroup is a great member benefit whether you are submitting or receiving. On approval, submissions are sent from the AHP administrative office to the current list of AHP member e-mail addresses. Submissions must contain information about an AHP member, defined by the name the current membership is listed.
The guidelines for submissions state that the release must include information of interest to the general membership. Solicitations are not allowed other than for recognized charitable organizations. Messages should not include statements that may harm the reputation or relationship with a fellow AHP member.
Submissions should be sent as text in an e-mail message or as an attached Word file to ahorsepubs@aol.com. Messages may contain links, however images, logos or attached files will not be included or distributed. Members are urged to include contact information on image availability.
AHP has not verified the factual statements in any message and AHP assumes no responsibility for the contents of, or any damage resulting from, any communication in the Newsgroup. Publication in the Newsgroup is not an endorsement by the organization of any product, person, or policy.
For more information, contact Chris Brune at ahorsepubs@aol.com or 386-760-7743. |
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Publishing News You Can Use
"75 Percent of Our Readers Would Not Give Up Their Print Magazine Right Now" GIE Media President and COO Chris Foster shares insights into his company's efforts to balance print and digital while expanding in new and profitable directions. By Noelle Skodzinski
Posted online by Publishing Executive, February 24, 2011
READ ARTICLE
How Smaller Publishers Are Scoring With Apps Tech partnerships, social media marketing and new revenue strategies pay off.
By Matt Kinsman
Posted online by FOLIO, February 8, 2011
READ ARTICLE
Adobe Introduces Proposal for Magazine-Like Web Layouts CSS Regions will surpass current CSS Multi-column Layout capabilities.
By Stefanie Botelho
Posted online by FOLIO, March 10, 2011
Adobe introduced a proposal this week that would allow publishers to incorporate layouts similar to those used in magazines for websites.
READ ARTICLE
Beyond the PDF - Digital Editions That Deliver FOLIO: Webinar: April 28, 2pm (EST): Users demand more from their digital editions. What are the resource implications required to create a new magazine? And how will publishers continue to adapt to an ever-changing landscape of screen formats? Join us to learn!
Register now.
Pop Goes the iPad Bubble? Publishers' apps have disappointed, despite high hopes By Brian Morrissey, Adweek Posted online by MediaWeek, November 1, 2010
READ ARTICLE
What Is "Interactive" Anyway? (Part 1)
By John Parsons, Byte Back
Posted online by Publishing Executive, November 1, 2010
As publishers go through the five stages of grief over dying media, I'm struck by the bargaining phase. For many, it consists of attempts to insert interactive components into their digital editions, hoping to strike a deal with advertisers headed for the door. "Just wait. Your ad will be next to a video that everyone will be watching." As new systems and e-readers proliferate, we seem to think that magazines will magically revive once we figure out how to make static content interactive.
READ MORE
What Is "Interactive" Anyway? (Part 2)
By John Parsons, Byte Back
Posted online by Publishing Executive, February 28, 2011
In Part 1 of this blog, I lamented the lack of consensus on what constitutes effective interactivity for digital magazines. Since then, I had the opportunity to ask more questions during my Gilbane Boston panel session on Mobile App development "from the trenches." The panelists represented both business and consumer titles.
READ MORE
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What Are Hashtag (#) Symbols ?
Definition: The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages.
Thanks to AHP member, Lisa Kemp, and the Twitter Help Center, for providing some guidelines on using Hashtags.
- Use the hashtag symbol # before relevant keywords in a Tweet to categorize those Tweets to show more easily in Twitter Search.
- Clicking on a hashtagged word in any message shows you all other Tweets in that category.
- Hashtags can occur anywhere in the Tweet.
- Hashtagged words that become very popular are often Trending Topics.
- If Tweet with a hashtag is on a public account, anyone who does a search for that hashtag may find your Tweet.
- Don't #spam #with #hashtags. Don't over-tag a single Tweet. (use no more than 3 hashtags per Tweet.)
- Use hashtags only on Tweets relevant to the topic.
- Remember you have to put the # (called a 'hashtag') before the word you want to turn into a searchable active link
Suggestions for horse-related Hashtags you can use that are good for Twitter.
#horsebiz
#horseindustry
#equestrian
#horsemanship
#equine
#horse
#ahp
#ahpseminar
#equinemedia |
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For more information on AHP or any of its programs, contact:
AMERICAN HORSE PUBLICATIONS
49 Spinnaker Circle, South Daytona, FL 32119
PHONE: 386.760.7743 / FAX: 386-760-7728
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